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Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term.   |
Information Today
February 4, 2014
Brandi Scardilli |
Making the Most of QR Codes QR codes have moved beyond advertising -- here are some current uses for the technology. |
Pharmaceutical Executive
February 1, 2014
Longacre et al. |
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media." |
CRM
January 22, 2014 |
Offerpop Releases Inspiration, A Social Commerce Solution for Pinterest Offerpop Inspiration activates the creativity and passion of Pinterest audiences to create curated boards. Inspiration taps into more than 70 million Pinterest users, who are highly coveted customers for brands. |
| Registered Rep. |
Most Influential Brokerages in Social Media A firm's social media footprint can say a lot about how a brand is perceived by clients and the public at large. Here, Wealthmanagement.com ranks brokerages by their social media influence. |
HBS Working Knowledge
February 3, 2014
Kim Girard |
The Tricky Business of Managing Web Advertising Affiliates Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What's the best way to manage your advertising network? |
CRM
February 2014
Leonard Klie |
10 Social Customer Service Tips New channel interactions don't have to be complicated. |
CRM
February 2014
Maria Minsker |
The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing -- is your brand ready? |
CRM
February 2014
David Myron |
Should You Offer Social Customer Support? More progressive companies are moving beyond the experimentation stage and incorporating solutions that enable them to listen, analyze, and respond to customers on social media. |
CRM
February 2014
Maria Minsker |
Augmented Reality Is a Real Marketing Tool Generating roughly $300 million in 2013. AR apps are catching marketers' attention. |
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