Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 4211-4220 Newer>

CRM February 2014 Maria Minsker	Card-Linked Marketing Delivers Personalization Merchants and banks tie sales to past purchase behavior.
CRM February 2014 Sarah Sluis	E-commerce Parachutes into Stores with Pop-up Shops Online retailers gain new customers and drive sales with limited-time offerings.
HBS Working Knowledge January 29, 2014 Michael Blanding	Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops.
CRM January 2014 Maria Minsker	Marketing in the Wake of a Disaster Lessons learned from Superstorm Sandy. Brands, especially those with a large national customer base, have a responsibility to continue communicating with customers through difficult times, according to experts.
CRM January 2014 Sarah Sluis	Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods.
CRM December 23, 2013 Maria Minsker	Forrester Releases Wave Report on Social Media Marketing Seven companies are named as top providers of social media marketing management.
CRM December 9, 2013 Maria Minsker	Gmail's Tabs Are Hurting Marketers, an Epsilon Study Finds Epsilon's research on Gmail tabs reveals failing click and conversion rates.
CRM December 2013 Maria Minsker	Multicultural Marketing As minorities climb in social status, marketers must seize opportunities found in technology and data tools to reach new customers.
CRM December 2013 Leonard Klie	Overcome Multichannel Customer Service Challenges Effective strategies start with talking to customers.
CRM December 2013 Leonard Klie	In-House Marketers Take on More Roles ANA reports external firms are on the decline as companies assign tasks to internal teams.
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