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CRM December 9, 2013 Maria Minsker |
Gmail's Tabs Are Hurting Marketers, an Epsilon Study Finds Epsilon's research on Gmail tabs reveals failing click and conversion rates.  |
CRM October 2013 Maria Minsker |
Marketing Email Open Rates Jump Nearly a third of marketing emails are viewed -- a major increase compared to recent years.  |
CRM February 10, 2014 Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel.  |
CRM March 13, 2015 Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.  |
CRM January 12, 2015 Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting  |
CRM September 2012 Judith Aquino |
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate.  |
CRM January 2012 Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers.  |
CRM June 4, 2014 Maria Minsker |
Liveclicker Delivers Dynamic Messaging Capability with RealTime Email Solution Customized messages range from embedded videos and live messages to timers and social media feeds.  |
CRM September 1, 2011 Brittany Farb |
Email Marketing Remains a Key Tactic for Retailers Retailers are more focused on using email for marketing programs to promote their social communities than for social sharing.  |
CRM April 11, 2014 Craig Fitzgerald |
The 3 Levels of Follow-Up Email remains the top engagement channel, but using it correctly is key.  |
CRM April 1, 2004 David Myron |
BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday.  |
AFP eWire July 31, 2013 Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more.  |
CRM August 3, 2012 Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability.  |
CRM October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again.  |
CRM May 4, 2012 Faletski & Sherrett |
Building a Successful Mobile Email Campaign Here are three ways you can improve the success of your email campaigns in an increasingly mobile world.  |
CRM September 2012 David Myron |
What Email Marketers Can Learn from Social Media By putting the customers' interests first, organizations can create personalized and relevant messages that deliver positive experiences. This will go a long way toward reinforcing trust with the company and its brand.  |
The Motley Fool February 7, 2006 Alyce Lomax |
A Penny for Your Thoughts Time Warner's AOL and Yahoo!, both major providers of email services, are gearing up to try a new tactic -- giving companies the option of paying a small fee to, in effect, "certify" their email deliveries. For many companies, the plan may be the smartest way to make users feel secure.  |
CRM September 2011 Leonard Klie |
Email Marketing Has the Look Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success  |
InternetNews September 29, 2010 |
Google Offers Conversation Opt-Out for Gmail Google gives ground, offering Gmail user the ability to revert to the traditional view that displays a back-and-forth exchange as individual messages.  |
CRM September 2013 Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness.  |
CRM June 10, 2011 Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.  |
CRM November 18, 2014 Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality.  |
AskMen.com Eric Santos |
Mastering Email The truth of the matter is, being good at email is an important skill to have.  |
InternetNews November 15, 2010 |
Facebook Messages, the Next Step Beyond Email? Facebook unwraps a new system for collecting online communications in one unified format.  |
CRM April 2014 Maria Minsker |
13 Digital Marketing Myths, Debunked The real answers to those burning questions about email, social media, mobile devices, and big data.  |
New Architect February 2003 Mana Tominaga |
Roundup: Email List Management Services Most organizations don't have the extra server capacity or expertise to handle mass email blasts, or to gauge the ROI on their marketing dollars. Fortunately, hosted email list service providers abound. Here are five top hosted list management services.  |
CRM January 21, 2005 Colin Beasty |
Harbor Freight Tools Cans Spam The retailer has seen double-digit results through better targeting its email marketing.  |
CRM January 20, 2012 Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns.  |
InternetNews February 28, 2011 |
Primadesk's Personal Cloud Services Manager Primadesk's free service gives users a central location for their favorite Web services.  |
Search Engine Watch June 15, 2004 Chris Sherman |
Yahoo Upgrades Email to Compete with Google's Gmail Yahoo has expanded capacity and significantly upgraded the performance of its email system, making it a viable alternative to Google's Gmail service.  |
Fast Company Dec 2014/Jan 2015 Stephanie Vozza |
How To Make Email Better, Faster, And More Fun Since your inbox isn't likely to disappear anytime soon, we've found ways to make it better, get through it faster, and dare we say actually make it more fun?  |
AskMen.com September 15, 2015 Eric Santos |
Sending Great Cold Emails There are plenty of other channels and methods that can be used to acquire customers more effectively, however cold emails can work for you if you do them correctly.  |
CRM February 2012 Judith Aquino |
Wyndham Hotels' Targeted Emails Break Records Group's marketing team hones in on members through email messages.  |
CRM May 2006 Carol Ellison |
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email.  |
CRM April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter.  |
CRM September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites.  |
CRM July 2014 Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role.  |
CRM May 2013 Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.  |
CRM April 2011 Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns.  |
The Motley Fool April 16, 2004 Rick Munarriz |
Hands Off My Google The Internet's most dynamic company is coming under fire for a service that hasn't even launched. Google's free email will feature ads targeted by email content.  |
CRM October 2015 Tye Pemberton |
AAA Ohio Succeeds with Liveclicker's RealTime Email Tools By making email-marketing campaigns more interactive, the club sees click-through rates jump 31 percent  |
The Motley Fool September 20, 2005 Alyce Lomax |
Yahoo!'s New Outlook Users may finally see Yahoo!'s new and improved email service soon. But investors may have good reason to wonder whether Yahoo! has become too slow on the draw in its attempts to fend off competition.  |
CRM August 23, 2010 David Douglas Stone |
The Gift That Keeps On Giving Online gift cards are an untapped resource for email lead generation.  |
AFP eWire March 6, 2006 |
Nonprofits Join Together to Fight AOL Email Plans Several nonprofits have joined together to launch a campaign against America Online's plans to charge fees for organizations using a new certified email system.  |
Fast Company July 1, 2007 Doug Beizer |
Email Is Dead ... But communication isn't. Reuters, Capital One, and Union Bank reclaim productivity by rethinking the inbox.  |
Fast Company Rose Pastore |
Google Can Tell If An Email Came From You... Or An Impostor Google detailed its latest spam-fighting artificial intelligence technology, which employs a brain-like network that detects spam masquerading as legitimate correspondence.  |
CRM July 8, 2015 Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.  |
Fast Company June 2006 Caroline Wilbert |
Get Out of the In Crowd Michael Linenberger, author of Total Workday Control, offers advice on how to avoid drowning in email.  |
Financial Planning October 1, 2008 Deena Katz |
Reining in Email There is probably nothing more problematic in our professional lives today than our ability to use and abuse email.  |
The Motley Fool June 23, 2007 Elizabeth Brokamp |
Is Your Email Out of Control? The best strategies for coping with electronic overload.  |