| Current Internet Marketing Articles |
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Search Engine Watch November 19, 2009 Jason Tabeling |
Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.  |
Search Engine Watch November 19, 2009 Sage Lewis |
The Promotion Recipe Are your social media contacts numb to your promotions? Spice them up using these tips.  |
InternetNews November 18, 2009 |
Senate Panel Blasts E-Commerce 'Scams' Senators hear horror stories of otherwise reputable e-commerce firms using shifty marketing schemes as they mull legislation to curb the practice.  |
Search Engine Watch November 17, 2009 Herndon Hasty |
What You Can Do Now to Start Ahead of the Game in 2010 Start the New Year off right by resolving your tracking and attribution, taking care of some basic SEO issues, and finding ways to keep your site fresh.  |
Search Engine Watch November 17, 2009 Eric Enge |
Don't Overdo the Tweaking Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake.  |
TIME Europe November 23, 2009 Dan Fletcher |
YouTube Effect: Making Money from Viral Videos Keyboard Cat has generated some $20,000. A look at smart moves for stupid snippets  |
Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches.  |
Search Engine Watch November 16, 2009 Erik Qualman |
Social Media Success Stories What is the ROI of social media? Consider these success stories before activating your calculator.  |
InternetNews November 13, 2009 |
Microsoft Wants to Sell Windows Themes as Ads Microsoft officials said Friday they will experiment with selling marketers the right to place ads in Windows 7 themes on users' desktops.  |
Search Engine Watch November 13, 2009 Gregg Stewart |
The Year of Mobile: Closer Than We Think? Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends.  |
Search Engine Watch November 13, 2009 Marc Poirier |
A Closer Look at the Second Tier Ecosystem Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance.  |
Search Engine Watch November 12, 2009 Justilien Gaspard |
Link Building With a Small Budget Some do-it-yourself link marketing strategies that also involve regular public relations tactics.  |
InternetNews November 11, 2009 |
Global Internet Ad Spending Stabilizing: IDC Declines continue, but the research firm looks for recovery in 2010.  |
Search Engine Watch November 11, 2009 Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally.  |
Search Engine Watch November 11, 2009 Tim Ash |
How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members.  |
Search Engine Watch November 10, 2009 Carrie Hill |
Holiday Search Marketing? You'd Better Be! Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales.  |
Search Engine Watch November 10, 2009 Mark Jackson |
SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.  |
InternetNews November 9, 2009 |
Google Buys Mobile Ad Firm AdMob for $750M Google continues wireless push with deal to acquire firm specializing in mobile display ads.  |
Search Engine Watch November 9, 2009 Liana Evans |
Your Social Media Content Must Be Valuable Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content.  |
Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages.  |
The Motley Fool November 9, 2009 Rick Aristotle Munarriz |
Google's AdMob Mentality Google buys a mobile advertising network, AdMob.  |
Bank Systems & Technology November 2, 2009 Nathan Conz |
HSBC Leverages Online Commenters in Marketing Campaign HSBC has teamed with blog and article commenters on nymag.com as part of the bank's recent marketing campaign.  |
InternetNews November 6, 2009 |
Facebook, MySpace Talk Tough on App Scams Social networking leaders tighten policies about deceptive ads in third-party apps.  |
Search Engine Watch November 6, 2009 Joshua Palau |
Integrating Search, Part 2 Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed.  |
Insurance & Technology November 3, 2009 |
Judge: Spammer Owes Facebook $711 Million A U.S. judge says an Internet marketer known as the Spam King must pay the Facebook Web site $711 million in damages.  |
Search Engine Watch November 5, 2009 Sage Lewis |
Do Follow Pros and cons of building links through blog comments.  |
The Motley Fool November 5, 2009 Rick Aristotle Munarriz |
eBay Is a Model Idiot The online giant launches an online fashion magazine. However, no one should be surprised if the initiative fails.  |
The Motley Fool November 5, 2009 Rick Aristotle Munarriz |
Amazon, Twitter ... and Spam? Amazon.com, the country's leading e-tailer, is doing what even Twitter hasn't been able to do: Make money on Twitter.  |
InternetNews November 4, 2009 |
Google Friend Connect Gets Personal The Internet giant fosters community - and more opportunities to make cash - with a significant upgrade to its social Web service.  |
Search Engine Watch November 4, 2009 Andy Atkins-Kruger |
The Worldwide Web Just Went Global All countries soon will be able to apply for Internet extensions reflecting their name and using their own characters. It will be interesting to see what impact this has on search engines, domains, and trademark specialists.  |
Search Engine Watch November 3, 2009 Eric Enge |
Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.  |
Search Engine Watch November 3, 2009 Herndon Hasty |
Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season.  |
Search Engine Watch November 2, 2009 Erik Qualman |
Banning Social Media Is Counterproductive Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools.  |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.  |
Commercial Investment Real Estate Nov/Dec 2009 Joe Dysart |
Impress the Press Use these 9 tips to create a top-notch online media center.  |
Search Engine Watch October 30, 2009 Michael Boland |
Local and Social: It's all Coming Together Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search?  |
Search Engine Watch October 29, 2009 Melissa Mackey |
Popular PPC Pitfalls, and How to Prevent Them Three of the most common search advertising pitfalls can be avoided. Here's how.  |
CRM October 2009 Jessica Tsai |
Who Do You Trust About Trust? What to do with conflicting research from reputable sources.  |
CRM October 2009 Jessica Tsai |
Required Reading: In Us We Trust Chris Brogan, co-author of the new Trust Agents, explains why there's no better relationship than one built on trust.  |
CRM October 2009 Christopher Musico |
Market Focus: Sports & Entertainment -- First Star I Tweet Tonight Even a diehard fan wants to know the person behind it all.  |
CRM October 2009 Jessica Tsai |
Marketing to the Money Men A wholesale provider of financial services tools finds a way to reach a better class of financial adviser.  |
CRM October 2009 Lauren McKay |
Analytics Are Just the Ticket In-depth analysis of online activity helps Rail Europe get its Web operations back on track.  |
CRM October 2009 Rob Rose |
Climbing to New Heights of Lead Generation Looking to expand its library of ideas, CrownPeak, a provider of Web content management software, turns to Demandbase to target more customers at less expense.  |
CRM October 2009 Christopher Musico |
Re:Tooling -- Marketing Campaign Optimization: Optimization for the Masses When budgets get tight, marketers need to squeeze everything they can out of what's left.  |
Search Engine Watch October 28, 2009 Bill Hunt |
Timing is Everything in Global Search Marketing Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready to buy.  |
Search Engine Watch October 28, 2009 Tim Ash |
The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.  |
Entrepreneur November 2009 Carol Tice |
Wealth of Experience A history of startup success in the mobile ad game - and a strong market position - paid off when the founders of Nexage launched a new funding campaign.  |
Entrepreneur November 2009 Kara Ohngren |
The New Tastemakers Social media meets online retailing at ThisNext.com, making everyone a critic.  |
Entrepreneur November 2009 Mikal E. Belicove |
Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale.  |
Search Engine Watch October 27, 2009 Mark Jackson |
Hand Edits or 'Vince' at Work in Google Search Results? It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher?  |
Search Engine Watch October 27, 2009 Carrie Hill |
Alternatives to Google AdWords -- Worth Your Time? Advertising on a site that serves your niche may cost less than Google. Consider these options.  |
Search Engine Watch October 26, 2009 Ron Jones |
Internet Law 101, Part 2 Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud.  |
Search Engine Watch October 26, 2009 Liana Evans |
How to Earn Respect in Social Media Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks.  |
Search Engine Watch October 23, 2009 Joshua Palau |
Integrating Search, Part 1 Some simple tips to help your agency and search teams start pursuing better integration.  |
Search Engine Watch October 23, 2009 Chris Boggs |
It's Not Too Late for 2009 Holiday-Focused SEO Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season.  |
Search Engine Watch October 22, 2009 Sage Lewis |
All Links Are Not Created Equal As link building evolves and changes over time, we need to look at a variety of factors that determine whether a link is useful.  |
Search Engine Watch October 21, 2009 Andy Atkins-Kruger |
The International Search Recession is Over... International search outgains U.S. and U.K. during the three-month period ended Sept. 30, 2009.  |
Search Engine Watch October 20, 2009 Herndon Hasty |
When to Go In-House for Your SEM Keeping your efforts in-house has a lot of upside. Here are a few benefits.  |
Search Engine Watch October 20, 2009 Eric Enge |
How to Be Proactive About Reputation Management Tips for protecting your company's name in the SERPs from people who have something negative to say about your brand.  |
Search Engine Watch October 19, 2009 Ron Jones |
Internet Law 101, Part 1 The basics of trademark law and some guidelines on the proper use of testimonials and endorsements.  |
Search Engine Watch October 19, 2009 Erik Qualman |
Four Steps to Social Media Marketing Success Companies that appropriately engage in these four steps will take their product or service to the top.  |
CRM October 1, 2009 Jessica Tsai |
The Cure for the Common Virus Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.  |
Search Engine Watch October 16, 2009 Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.  |
Search Engine Watch October 16, 2009 Gregg Stewart |
Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.  |
Search Engine Watch October 16, 2009 Frank Watson |
Team Work Has More Rewards Than a Group Effort Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants.  |
Search Engine Watch October 15, 2009 Justilien Gaspard |
Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.  |
Search Engine Watch October 15, 2009 Jason Tabeling |
Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions.  |
Search Engine Watch October 14, 2009 Michael Bonfils |
Baidu -- The SEO Perspective If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now.  |
Search Engine Watch October 14, 2009 Tim Ash |
Tips for Organizing Your Landing Page Address these questions to ensure that visitors can access information on your landing page.  |
Search Engine Watch October 13, 2009 Carrie Hill |
Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page.  |
Search Engine Watch October 13, 2009 Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.  |
Search Engine Watch October 12, 2009 Liana Evans |
Who Owns the Social Media Conversation? Your company is more than just one person; make sure your social media strategy reflects that.  |
Search Engine Watch October 9, 2009 Chris Boggs |
Google Sidewiki and SEO -- Relevant to Each Other? Brand managers, brace yourself: Individual Google Sidewiki comment "pages" can gain search engine rankings of their very own.  |
Search Engine Watch October 9, 2009 Joshua Palau |
Google: The Accidental Monopoly Whether it's the SideWiki or other new enhancements, Google's clout allows it to play around in a way that can negatively impact your brand.  |
Search Engine Watch October 7, 2009 Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process.  |
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