| Current Internet Marketing Articles |
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Search Engine Watch
May 12, 2008
David Szetela |
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well.   |
Search Engine Watch
May 9, 2008
William Flaiz |
Optimization by Numbers The automotive and online marketing industries share a common thread. Both reflect the growing complexity of modern culture. |
BusinessWeek
May 8, 2008 |
How Will Microsoft Snare Digital Ads? Microsoft's Kevin Johnson talks about where the software king's online business is headed now that its proposed Yahoo deal is off the table |
Direct
May 1, 2008
Beth Negus Viveiros |
The Web Suits Them AlwaysForMe.com is using its core Web site as well as social media and phone contacts to connect with women size 16 to 26. |
Direct
May 1, 2008
Ken Magill |
E-mail Killers Strike Again Is there anything e-mail related that spammers can't ruin? First they killed graphics; Internet service providers block them. Now they've apparently wrecked personalized subject lines. |
Direct
May 1, 2008
Beth Negus Viveiros |
Tooth in Advertising For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. |
Direct
May 1, 2008
Ken Magill |
Somewhere, a Yahoo Marketing Exec Dances on Spitzer's Grave Four years before he became infamous as "Client No. 9," disgraced former New York Gov. Eliot Spitzer's utter lack of integrity was on full display during an e-mail marketing dispute with Yahoo, for anyone who cared to see it. |
Direct
May 1, 2008
Beth Negus Viveiros |
Walk on Buy Poster campaign launched Consolidated Shoes' Palladium brand attempts to get more customers to their website. |
Direct
May 1, 2008
Hershcell Gordon Lewis |
Watching the Watchers Who watches the watchers? That's the inevitable question, and few in our world of communications question the wild ability of spam protectors to eliminate valuable messages along with the detritus. |
BusinessWeek
May 8, 2008
Jay Greene |
Inside Microsoft's War Against Google With Yahoo off the table, Microsoft plans to challenge Google's online-ad juggernaut alone. A behind-the-scenes look at its provocative strategy. |
Search Engine Watch
May 8, 2008
Ron Jones |
What SEM/SEO Events Should You Attend This Year? There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008. |
Search Engine Watch
May 7, 2008
Kevin Ryan |
100 Million Theoretical Dollars In a recent episode of South Park, the characters set out to create a viral YouTube video to earn their millions. While you're waiting for 100 million real dollars, capitalizing on the connection between traditional placement and search can be as easy as lip-syncing Romanian dance music. |
Search Engine Watch
May 7, 2008
Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
Search Engine Watch
May 6, 2008
Kevin Heisler |
CEO Tells Wall St. Why He Invests in SEO Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate, tells Wall St. analysts why SEO is one key to the company's success. |
Search Engine Watch
May 5, 2008
David Szetela |
Want to Double Conversions in One Month? Split Those Ad Groups Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days? |
Search Engine Watch
May 2, 2008
Chris Boggs |
Top 5 Non-SEO Ways to Increase Your Search Rankings Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts. |
Search Engine Watch
May 2, 2008
Fionn Downhill |
Training Your Search Marketing Employees - Part 1 Your employees are the most important asset of your business. Once you've found and hired new employees, it's time to train them. |
AFP eWire
May 5, 2008 |
Don't Make Email Open Rates Your Canary in the Coal Mine Email tracking indicators may be casting a deceivingly dark shadow on your email campaign. |
Information Today
May 5, 2008 |
AccuWeather.com Partners With Rhythm NewMedia on Ad-Supported Mobile Video Rhythm delivers a targeted and personalized video ad before the AccuWeather video content based on demographic data collected. |
Smart Money
May 2, 2008
Anne Kadet |
A Penny for Your Clicks? Affiliate marketing is so easy -- even our dog could do it. |
CRM
May 1, 2008
Christopher Musico |
Vendors Go Virtual for Feedback Online communities are another way to get into customers' heads. |
Information Today
May 1, 2008 |
Hoover's Paves Fast Track to New Features and Content Hoover's, Inc. announced the launch of HOOV Lane, an interactive microsite that's designed to introduce prospects and existing customers to Hoover's new features and content |
AFP eWire
April 28, 2008 |
Building Trust With Print And Online Appeals Print or online appeals must do more than outline the needs for your organization; they must also make the case for organizational effectiveness. |
Information Today
April 28, 2008 |
Earth Day Now: A Way to Stay Green Year-Round The Ad Council, Datran Media, and Zinio collaborated on a sustainable digital media campaign called Earth Day Now to raise environmental awareness in the U.S. |
Search Engine Watch
April 24, 2008
David Szetela |
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? |
Wired
April 21, 2008
Mathew Honan |
Grad Students Redefine Easy Money With $1-a-Letter Web Site The innovative website allows you to purchase a word and link it to your website. Great for marketing your website. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
Entrepreneur
May 2008
Laura Tiffany |
Reach Out Facebook, LinkedIn, MySpace, Orkut, Xing - the glut of social networking sites can make it impossible to decide where to spend your time and energy. Here are a few new networks to consider. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Entrepreneur
May 2008
Amanda C. Kooser |
Jump In Online video is heating up, which means big opportunities for startups. |
Entrepreneur
May 2008
Gwen Moran |
Close to Home Make the most of local search - and watch your sales soar. |
Entrepreneur
May 2008
Heather Clancy |
Show and Tell Online video testimonials let your customers do the talking. Here are some suggestions for cameras. |
Entrepreneur
May 2008
Heather Clancy |
The Personal Touch Boost sales by getting to know your online customers, no matter where they are. |
Search Engine Watch
April 17, 2008
Liana Evans |
Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different. |
IndustryWeek
May 1, 2008
Brad Kenney |
The 'No Excuses' Plan for Online Marketing The argument is over, says one expert: what your current and potential customers don't know can, and will, hurt you. |
IndustryWeek
May 1, 2008
Brad Kenney |
Four Tips for Social Media Marketing Manufacturers using social media for brand building should consider these principles. |
IndustryWeek
May 1, 2008
Brad Kenney |
Four Steps to Understanding the Blogosphere Maintaining your brands online requires recognizing the influence of new media constituencies. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
Search Engine Watch
April 10, 2008
Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
Search Engine Watch
April 8, 2008
Kevin Newcomb |
Blended Search Results Change Searcher Behavior Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you're not yet optimizing your news, image, or video content, you need to start. |
Search Engine Watch
April 3, 2008
Levy Cohen |
Social Search Gets Going The social graph has brought new meaning to social search and marketing. Your contacts and friends are certainly one source of search relevance and subject authority, but are they the best source? |
Search Engine Watch
April 2, 2008
Jessica Bowman |
IT Roadblocks? Try Some in-House SEO Training Instead of fighting with your IT to make the website search engine friendly, let them help you solve the problems. |
Bank Systems & Technology
March 27, 2008
Judy Ward |
Sovereign Bank Hopes Customers Get Stuck on Online Bill Pay Sovereign launched an e-mail campaign to draw current online banking customers into the BillPay program. |
Bank Systems & Technology
March 27, 2008
Sherree DeCovny |
Banks Struggle to Cross-Sell Online Recent studies reveal that many financial institutions still fail to fully leverage the online channel to sell and cross-sell products. |
CRM
April 1, 2008
Marshall Lager |
Out of Context Remember to look around you when spelling out your corporate message. |
Direct
April 1, 2008
Beth Negus Viveiros |
Industrial Strength ThomasNet revamped its business plan by giving the people what they wanted - and what they wanted was less paper. |
Direct
April 1, 2008
Joe Pulizzi |
Engage 'Em The time customers devote to an organization's content is directly attributable to either a buying activity or an inclination to buy. |
Direct
April 1, 2008
Ken Magill |
Healthy Dividends Most marketers would be ecstatic with the $2 million-a-year savings in print costs alone that United Healthcare's custom e-mail newsletter has achieved. But the health insurance provider has more lofty goals. |
Direct
April 1, 2008
Ken Magill |
Yes They CanPull Pranks As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers' e-mail addresses and fake, insulting names on Barack Obama's e-mail list. |
Direct
April 1, 2008
Grant A. Johnson |
Go All the Way What steps would you take to build a truly integrated multichannel marketing campaign? |
Direct
April 1, 2008
Ken Magill |
Nobody Left to Blame In a channel where message relevance is more important than in any other, most marketers think it's mainly up to the ESP to get their mail past spam filters. |
Direct
April 1, 2008
Beth Negus Viveiros |
Social Strategizing Many DMers are leaping on the social marketing bandwagon simply because everyone else seems to be there. That's a mistake if you don't have a strategy. |
Direct
April 1, 2008
Beth Negus Viveiros |
Calling Up From Down Under Australian mobile marketing firm 5th Finger's founder/vice president of marketing Steen Andersson and CEO Campbell Corfe talk about the challenges they're facing in getting Americans to go mobile. |
Search Engine Watch
April 1, 2008
Noah Elkin |
The Shifting Power of Words Marketers memorable words are not necessarily their own. Increasingly, search terms used by customers provide a window into those customers' wants and desires. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
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