Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM December 26, 2014 Jacob Wright	The Problem with Historical Data To truly know your customer, consider his personality traits.
Fast Company Elizabeth Segran	An Inside Look At Chandon's Strategy For Conquering The Millennial Bubbles Market Over the last decade, Chandon has carefully studied the under-35 set, tweaking the flavor of the wine to appeal to millennial taste buds and tailoring marketing strategies to pique millennial interests.
CRM December 12, 2014 Bhavin Shah	6 Tips for Converting Leads into Clients Be informed and ask the right questions to establish credibility and trust.
HBS Working Knowledge December 17, 2014 Carmen Nobel	Neuroscience Marketing: Is the Product Worth the Price? Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
HBS Working Knowledge December 15, 2014 Dina Gerdeman	Deconstructing the Price Tag A new study by Bhavya Mohan, Ryan Buell, and Leslie John has an important conclusion for retailers: Explaining what it costs to produce a product can potentially increase its sales.
CRM December 5, 2014 Grant Halloran	Overcoming Your Big Data Fears Five steps to put marketers on the right path.
CRM December 5, 2014 Peter Isaacson	Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal.
Registered Rep. December 2, 2014 David Armstrong	Editor's Letter: December 2014 As long as book author, Tony Robbins sticks to a message of fiduciaries and fees, he's better than any other coach preaching to this industry.
Registered Rep. November 27, 2014 Matt Oechsli	The New Cold Calling? The following is an excerpt from The Indispensable LinkedIn Sales Guide for Financial Advisors that I co-authored with Kevin Nichols.
CRM December 2014 Maria Minsker	The 3 Cardinal Rules of Cause Marketing There's a fine line between giving and gimmick.
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