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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3801-3810 Newer>
December 26, 2014
Jacob Wright
The Problem with Historical Data To truly know your customer, consider his personality traits. mark for My Articles 39 similar articles
Fast Company
Elizabeth Segran
An Inside Look At Chandon's Strategy For Conquering The Millennial Bubbles Market Over the last decade, Chandon has carefully studied the under-35 set, tweaking the flavor of the wine to appeal to millennial taste buds and tailoring marketing strategies to pique millennial interests. mark for My Articles 80 similar articles
December 12, 2014
Bhavin Shah
6 Tips for Converting Leads into Clients Be informed and ask the right questions to establish credibility and trust. mark for My Articles 145 similar articles
HBS Working Knowledge
December 17, 2014
Carmen Nobel
Neuroscience Marketing: Is the Product Worth the Price? Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. mark for My Articles 28 similar articles
HBS Working Knowledge
December 15, 2014
Dina Gerdeman
Deconstructing the Price Tag A new study by Bhavya Mohan, Ryan Buell, and Leslie John has an important conclusion for retailers: Explaining what it costs to produce a product can potentially increase its sales. mark for My Articles 9 similar articles
December 5, 2014
Grant Halloran
Overcoming Your Big Data Fears Five steps to put marketers on the right path. mark for My Articles 355 similar articles
December 5, 2014
Peter Isaacson
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. mark for My Articles 645 similar articles
Registered Rep.
December 2, 2014
David Armstrong
Editor's Letter: December 2014 As long as book author, Tony Robbins sticks to a message of fiduciaries and fees, he's better than any other coach preaching to this industry. mark for My Articles 13 similar articles
Registered Rep.
November 27, 2014
Matt Oechsli
The New Cold Calling? The following is an excerpt from The Indispensable LinkedIn Sales Guide for Financial Advisors that I co-authored with Kevin Nichols. mark for My Articles 237 similar articles
December 2014
Maria Minsker
The 3 Cardinal Rules of Cause Marketing There's a fine line between giving and gimmick. mark for My Articles 35 similar articles
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