| Current Marketing & Sales Articles |
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Pharmaceutical Executive
May 1, 2012 |
Best Practices: Commercial Analytics If the relationship between marketers and commercial analytics in the pharmaceutical and biotech sectors is leveraged properly, it can help marketers make more informed strategic decisions for their brands.   |
Fast Company
June 2012 |
Kraft's Crafty MilkBite Package Design Makes You Think About Cold Glass Of Milk Kraft's new MilkBite bars are eye-catching because the box for every flavor has the exact same artful splash of milk careening down its side. |
Commercial Investment Real Estate
May/Jun 2012
Rich Rosfelder |
Functional Fliers Despite recent technological innovations, property fliers continue to be an integral part of commercial real estate marketing programs. |
Commercial Investment Real Estate
May/Jun 2012
Rich Rosfelder |
Flier Right Given the wealth of marketing options, why haven't fliers disappeared altogether? |
CRM
April 30, 2012
Kurt Andersen |
Why Sales Enablement Matters Achieve your revenue initiatives by closing the growth gap. |
AskMen.com
May 3, 2012 |
Make A Good Impression Here in the U.S., the Super Bowl showed us the power of 30-second advertisements, and how influential they can be in promoting a company's awareness. But how often do we craft our own 30-second spots with audiences that we want to influence? |
Financial Advisor
May 2012
Jim McConville |
Swinging For The Fences (With Baseball Bats) Everybody loves a present, including potential high-net-worth investor clients. That's a lesson the modestly sized Rosell Wealth Management learned when devising an unorthodox direct marketing campaign aimed at zeroing in on preferred high-net-worth clients without breaking the firm's bank. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
CRM
May 2012
David Myron |
Going Against the Grain with Gamification and NLU To stand out from the crowd, companies don't always have to rely on technology. When it comes to marketing and advertising, the right message can set a company apart from its competitors as well. |
CRM
May 2012
Keith Dawson |
Giving a Voice to the Contact Center With their direct access to customers, service departments can offer valuable strategy insights. |
CRM
April 20, 2012
Debbie Qaqish |
Drive More Profitable Customer Relationships Six tips for transforming your marketing group from a cost center to a revenue center. |
CRM
April 20, 2012 |
Social Media Link Partners with Incentive Targeting The pairing brings together sales data and analytics with brand advocacy programs. |
CRM
April 13, 2012
Robert Carroll |
The Alchemy of Behavioral Targeting Getting to know today's customer requires a new level of engagement. |
Fast Company
May 2012
Rachel Z. Arndt |
AgLocal Connects Meat Eaters With Meat Producers AgLocal cofounder Naithan Jones uses the word carnivore casually and often. That's with good reason since carnivores are the target audience of his new startup, AgLocal, which aims to connect meat eaters with meat producers. |
Fast Company
May 2012
Christina Chaey |
Would You Pay More For Fancy Versions Of Target Products? The pricey, artisanal items will be facing off against similar, mass-produced products only a few aisles away. Which would you buy? |
Fast Company
May 2012 |
Vita Coco Really, Really Wants You To Know It's Natural Vita Coco coconut water gets a label clarification after a lawsuit accused the company of misrepresenting the drink's hydrating power. |
Fast Company
May 2012
Curt Nickisch |
Moshi Monster, A Global Hit For Mind Candy Moshi Monsters want to grab more U.S. kids -- and they're armed with toys and music. |
Fast Company
May 2012
Margaret Rhodes |
Yves Behar and Assaf Wand Do A Sleek Take On Baby Boomer Staples Sabi -- a Japanese term for beauty that comes with age -- is the collaborative brainchild of entrepreneur Assaf Wand and Fuseproject's Yves Behar. By shaking the stigma out of the pharmaceutical aisle, the duo is reaching the largest (and most underserved) demographic. |
CFO
April 15, 2012
Scott Leibs |
Going for the Green An energy company CFO explains why finance executives should make sales calls. An interview with Jeff Richard, CFO of Safety-Kleen Systems. |
CFO
April 15, 2012
Marielle Segarra |
Goal-Oriented In the NHL, financial success requires careful attention to the fans' experience. |
Pharmaceutical Executive
April 1, 2012 |
Ad Stars The campaigns chosen as this year's Pharm Exec Ad Stars include a diverse mix of clients, health conditions, and media channels. |
Pharmaceutical Executive
April 1, 2012
Bill Drummy |
Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow. |
Information Today
April 5, 2012 |
Consumer Surveying Conducted Via Google Google Consumer Surveys is a new business-facing product that makes custom market research easy. It enables companies to ask questions and retrieve quantitative results quickly, accurately, and cost-effectively. |
CRM
March 23, 2012
Wil Merritt |
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. |
Information Today
April 2, 2012 |
Bowker's Global eBook Monitor Generates Usage Statistics Bowker Market Research's Global eBook Monitor studies the rate of adoption and buyer demographics of ebooks in 10 major markets. |
Financial Planning
April 1, 2012
Stephanie Bogan |
The Rule of Influentuals A new survey shows that advisors are not proactive when it comes to drumming up clients, which means there's a wealth of untapped opportunity out there. |
Financial Planning
April 1, 2012
Ann Marsh |
Mobile Management Financial planners say it's an occupational hazard: When older clients die, many planners fail to retain the heirs' business. Learning to speak in the lingua franca of the younger generation - via mobile technologies - could help keep those assets in-house. |
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