| Current Marketing & Sales Articles |
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TIME Asia
November 30, 2009
Thomas K. Grose |
Having It Both Ways Ad agencies are supposed to be in the business of selling products invented by others, but some denizens of Madison Avenue are creating products that their market research indicated consumers wanted but couldn't buy.   |
InternetNews
November 19, 2009 |
AT&T and Verizon Set for Court Battle For AT&T, it appears the 'truth hurts' even more after suffering first set back in legal fight over Verizon 3G ads. |
The Motley Fool
November 19, 2009
Rick Aristotle Munarriz |
AT&T Tells Verizon: Yeah, There's a Slap for That The battle between AT&T and Verizon Wireless advertisements is heating up. |
HBS Working Knowledge
November 18, 2009
Julia Hanna |
HBS Cases: Customer Feedback Not on elBulli's Menu The world is beating a path to Chef Ferran Adria's door at elBulli, but the business owner has said he doesn't care whether or not customers like his product. This article describes why this marketing philosophy is a success in this case. |
InternetNews
November 17, 2009 |
Verizon to AT&T: 'Truth Hurts' About Coverage Ads Verizon is not backing down in the face of a lawsuit filed by rival AT&T requesting that it pull ads comparing the coverage areas of the two firms' 3G networks, which AT&T said are misleading. |
PHONE+
November 13, 2009 |
Case Study: Golden State Warriors Engage Fans With Vontoo Interactive Video Vontoo voice marketing uses VoIP technology to send permission-based messages. By incorporating video in the V2 product, Vontoo has created a truly engaging and exciting method of marketing to customers. |
CRM
November 2009
Lauren McKay |
The Vendor Vultures Salesforce.com added contact management, putting it into competition with Act! and GoldMine. This is just one example of the many efforts by CRM vendors to acquire customers from competitors by adding features, offering rebates, and promising cost savings. |
CRM
November 2009
Jessica Tsai |
Sales Away into the Cloud Software-as-a-service has expanded horizons -- but your sales reps may ultimately need a unified solution. |
Information Today
November 12, 2009 |
New Release of Dow Jones Companies & Executives Now Available The company says its release signals an end to cold calling with tools that automatically identify reasons to call companies and easily connect to prospects with a real need. |
Search Engine Watch
November 12, 2009
Justilien Gaspard |
Link Building With a Small Budget Some do-it-yourself link marketing strategies that also involve regular public relations tactics. |
The Motley Fool
November 7, 2009
Kris Eddy |
Walk of Shame: You Be the Judge Which choice is the most shameful of the week concerning ads for the new Droid phone, the Federal Reserve's decisions on interest rates, CEO corporate conduct, Volcker's plans for the finance industry, and cash for electronic golf carts. |
The Motley Fool
November 6, 2009
Nathan Alderman |
The Daily Walk of Shame: Droid's Ad Bombs, Literally I simply can't understand how Motorola, Verizon, and Google think that positioning their smartphone as a destructive, hostile menace is going to endear it to anyone. |
BusinessWeek
November 5, 2009
Matthew Boyle |
The Accidental Hero Subway's $5 footlong, the brainchild of an obscure Miami franchisee, is the fast-food success story of the recession |
BusinessWeek
November 4, 2009
Arlene Weintraub |
Ask Your Doctor If This Ad Is Right for You The drug industry is spending billions on TV ads, but they may be scaring consumers away |
Inc.
November 1, 2009
Kasey Wehrum |
Update: AstroTurf's PR Nightmare How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead. |
Inc.
November 1, 2009 |
Guidebook: How to Make the Most of Trade Shows The Internet may have profoundly changed the business of marketing, but the trade show endures. |
Inc.
November 1, 2009
April Joyner |
Can a Do-It-Yourself Fabric Company Craft a Larger Following? Marketing strategies for Spoonflower, a crowdsourcing site for fabric design. |
Inc.
November 1, 2009 |
Ask Inc.: Selling Luxury Goods in a Recession How to keep consumers buying, even in a recession. |
Commercial Investment Real Estate
Nov/Dec 2009
Rich Rosfelder |
Re-Useful Creativity and market knowledge help CCIMs transform these obsolete properties. |
CRM
October 2009
Jessica Tsai |
Who Do You Trust About Trust? What to do with conflicting research from reputable sources. |
CRM
October 2009
Jessica Tsai |
Required Reading: In Us We Trust Chris Brogan, co-author of the new Trust Agents, explains why there's no better relationship than one built on trust. |
CRM
October 2009
Jessica Tsai |
Required Reading: Measuring Your Marketing The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what success really means. |
CRM
October 2009
Christopher Musico |
Driving Bigger Sales Down Under The TAS Group steers FleetPartners toward its sweet spot with an influx of higher-quality deals. |
CRM
October 2009
Jessica Tsai |
Marketing to the Money Men A wholesale provider of financial services tools finds a way to reach a better class of financial adviser. |
CRM
October 2009
Christopher Musico |
Re:Tooling -- Marketing Campaign Optimization: Optimization for the Masses When budgets get tight, marketers need to squeeze everything they can out of what's left. |
Entrepreneur
November 2009
Annie Lindstrom |
Honk if You Can Read This Sign spinning has morphed from curbside oddity to performance art - and a surprisingly effective way for a startup to grab attention. |
Entrepreneur
November 2009
Michael Port |
Save the Sale With Service Five strategies for polishing and protecting your customer-service reputation. |
U.S. Banker
November 2009
Anthony Malakian |
The Color of Small Business A vibrant ad campaign helps a small Maine bank capture more commercial customers and wins it an award, to boot. |
CRM
October 1, 2009
Marshall Lager |
The Message Has Two Faces Find the truth hiding behind the brand. |
Fast Company
November 2009
Ellen McGirt |
Intel Risks It All (Again) How Sean Maloney and brand guru Deborah Conrad are helping Intel's first carpet-dweller CEO re-engineer the company once known as Chipzilla - and free the bong. |
Fast Company
November 2009
Kate Rockwood |
American Airlines' Gay-Friendly Skies George Carrancho, 43, manages American Airlines' Rainbow Team, the first dedicated LGBT sales staff and Web site to target the $65 billion American gay and lesbian travel industry. |
Fast Company
November 2009
Kate Rockwood |
Prime Access' LGBT Media Strategy Howard Buford, 50, has created LGBT-targeted advertising for companies such as JPMorgan Chase, Hyatt, and Showtime. Each year, Prime Access reports on which brands are perceived to be the most and least gay-friendly. |
Fast Company
November 2009
Nancy Lublin |
How to Write a Mission Statement that Isn't Dumb Why most mission statements are dumb -- and how to write one that isn't. |
Food Processing
October 2009 |
Nielsen, IRI Joint Venture for Consumer Shopping Panels The pool of households will be owned by the joint venture, but the techniques used for projecting, analyzing and delivering insights will remain proprietary to each company. |
| There are 5154 old articles available for this category. |
