| Current Marketing & Sales Articles |
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InternetNews February 5, 2010 |
Xfinity Name Get Early Thumbs Down: Survey Naming firm says Comcast and Apple could have done a lot better. Thousands of customers and bloggers agree.  |
The Motley Fool February 3, 2010 Rich Duprey |
Music's New Sound: Name That Brand Companies are getting rock stars to sing their praises.  |
Registered Rep. February 1, 2010 Anne Field |
Cold Calling Is Back Many prospects, recently savaged by the market's decline, are still disappointed by their current advisors' performance and more receptive than they might have been during better days to a well-timed approach from a friendly, confident professional.  |
CRM February 2010 Joshua Weinberger |
The Shotgun Marriage of Sales and Marketing: The Links The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light.  |
CRM February 2010 Paul Greenberg |
The Shotgun Marriage of Sales and Marketing In this exclusive excerpt from the fourth edition of the industry bible, a legendary thought leader explains why the unification of sales and marketing is finally upon us.  |
CRM February 2010 Tsai & Weinberger |
Required Reading: Greenberg at the Speed of Light Paul Greenberg chats reveals why he wrote the book he swore he'd never write.  |
CRM February 2010 Jim Dickie |
Avoid the Disaster of 2009 Learn from your failures to fine-tune lead generation efforts.  |
CRM February 2010 Lauren McKay |
Adding the Persona Touch With an eye on the user experience, some brands are inviting imaginary friends to the party.  |
CRM February 2010 Weinberger & Tsai |
Required Reading: Indecisions, Indecisions, Indecisions Jonah Lehrer about how the surest sign of rational thinking may be the mere awareness of our own irrationality.  |
CRM February 2010 Jessica Tsai |
High Five for DB5 With InfoStreet, a consultancy gets enterprise-caliber efficiency on a small-business budget.  |
CRM February 2010 Christopher Musico |
Sales Enablement Tools Make the Selling Simpler: Organizations want sales reps to have access to the right information at the most critical moments.  |
Bank Technology News February 2010 Rebecca Sausner |
You Are Not Your Target Market In financial services, US Bank, Wells Fargo, Bank of America, AIG, and many others reach out to consumers constantly, and in unique ways.  |
U.S. Banker February 2010 Matthew de Paula |
Good for Business Understanding that they are only as healthy as the communities they serve, banks are using their marketing prowess to help clients sell everything from burgers to bikes.  |
U.S. Banker February 2010 Kathy Brister |
GE Capital Thinks Small After suffering staggering commercial real estate losses, GE s financing unit shifts its focus to small businesses.  |
Insurance & Technology January 25, 2010 Anthony O'Donnell |
New York Life Microsite Plays to Changing Consumer Attitudes The GuaranteesMatter site uses rich media to contextualize the financial crisis, emphasize historical strength of mutuals and suggest solutions for addressing lowered 401(k) balances and other financial protection concerns.  |
Entrepreneur February 2010 Jennifer Wang |
10 Brilliant Marketing Ideas From radio to YouTube clips, 10 companies that changed everything.  |
Entrepreneur February 2010 Michael Port |
Give Them More to Love To keep your customers coming back, provide more reasons to appreciate what you offer.  |
Entrepreneur February 2010 Jennifer Wang |
Stand Out in a Crowd Creative business cards are the ones people remember.  |
Entrepreneur February 2010 Jennifer Lawler |
Rewarding the Repeaters Loyalty programs can keep your best customers coming back for more.  |
Fast Company February 2010 Stephanie Schomer |
Hanesbrands' Super Suit: More Perks, Less Puff Than a Puffy Coat Hanesbrands embarks on an Everest expedition to test its R&D team.  |
Inc. February 1, 2010 Leigh Buchanan |
Review: Fascinate To develop brands, marketers must do more than impress customers -- they have to be truly fascinating. The book: Fascinate: Your 7 Triggers to Persuasion and Captivation, by Sally Hogshead.  |
Inc. February 1, 2010 |
Jeffrey Zeldman on the Problem With Self-Promotion Web designer and blogger Jeffrey Zeldman on how to promote your business, not yourself.  |
CRM January 2010 Jeremiah Owyang |
The New Reality Will Be Augmented Merging the digital and the real to create an engaging experience.  |
CRM January 2010 Marshall Lager |
Everything Old Is New Again Innovation is change, but change isn't necessarily innovation.  |
CRM January 2010 Christopher Musico |
Innovation Picks Up Static In the pursuit of consumer sentiment, has the industry skipped over speech analytics and jumped on the social media bandwagon?  |
CRM January 2010 Jessica Tsai |
Are You Smarter Than a Neuromarketer Companies have always aimed for the customer's heart, but the head may make a better target.  |
CRM January 2010 Marti Konstant |
A Social Strategy That's A-OK OK Labs forgoes traditional marketing in favor of a community-based Web 2.0 approach.  |
Popular Mechanics January 11, 2010 Joe Pappalardo |
Boat Maker of Choice for Drug Smugglers Now Marketing to Cops Cigarette Racing Team this week announced that it will be marketing high-end speedboats to military and law enforcement customers.  |
Search Engine Watch January 8, 2010 Marc Poirier |
Stop Selling Search, Start Selling Performance Marketing If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival.  |
CRM December 2009 Jim Dickie |
The Integration Advantage Unifying the sales process and the CRM system is essential.  |
CRM December 2009 Lauren McKay |
On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.  |
Popular Mechanics January 2010 Michael Kaplan |
How Vegas Security Drives Surveillance Tech Everywhere Enter a major Las Vegas casino, and you might as well be walking into a complex computer built to study your relationship with money, your motivation for gambling, even your taste in food.  |
Advisor Today January 2010 Mel Schlesinger |
The True Path to Sales Success Closing a sale requires that you focus not on your prospect's needs, problems or pain, but on what he wants.  |
U.S. Banker January 2010 Matthew Monks |
Loosening the Purse Strings Whether targeting mass audiences or niche markets like cash-strapped students, big banks -- and even some smaller ones -- are spending money on marketing again.  |
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