| Current Marketing & Sales Articles |
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CRM
July 1, 2009
Christopher Musico |
Making the Grade As the higher education sector finds itself struggling under a heavy course load - short-term admissions problems made worse by a systemic financial crisis - leading-edge universities are studying up on CRM.   |
PHONE+
July 1, 2009
Bill Taylor |
Optimizing ROI Through Targeted Prospecting In any business, one of the most important decisions you will make is where to invest your limited resources. Here are tips for increasing your return on investment (ROI). |
The Motley Fool
June 30, 2009
Alyce Lomax |
Starbucks Gets Back to Nature "All-natural" sounds great -- but it's not exactly innovative. |
Entrepreneur
July 2009
Jeff Wuorio |
Ramp Up Marketing in a Downturn 5 ways to save money and still get your message heard. |
Entrepreneur
July 2009
Susan J. Lindner |
The Perfect Formula to Build Your Brand It's not enough to build a product and assume it will be the base of your brand. |
Fast Company
July 2009
Danielle Sacks |
Behind the Rebranding Campaign of Wal-Mart's Scarlet Woman Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever. |
Fast Company
July 2009
Danielle Sacks |
More Creative Shops Are Commercializing Their Own Product Lines With major advertisers cutting costs, creative shops are increasingly commercializing their own product ideas. |
Fast Company
July 2009
Dan Macsai |
Three Lessons in "Rational" Prices Raising Ethical Questions These three business examples illustrate what can happen when "rational" prices raise ethical questions. |
InternetNews
June 19, 2009
David Needle |
Microsoft in NBC Deal to Supply Ad System NBC is looking for Microsoft to help it identify the best potential audience for the least cost. |
The Motley Fool
June 19, 2009
Anders Bylund |
Intel's Brand New Brand Name Confusion Intel wants to replace old, confusing product names with "new and improved" extra-confusing ones. |
PHONE+
June 18, 2009
Brent Sampson |
Top 7 Marketing Tricks During a Recession There are ways to increase your marketing efforts and improve client acquisition techniques without necessarily increasing spending. |
Pharmaceutical Executive
June 1, 2009 |
Pay For Play The P4P movement is here. Pharma marketers, it's time to take note. |
Pharmaceutical Executive
June 1, 2009
John F. Kouten |
On the Right Pathways With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes. President Barack Obama has pledged support for legislation governing biosimilars. |
Pharmaceutical Executive
June 1, 2009
Patrick Clinton |
High School Justice FDA slaps down Cheerios and forces pharma companies that use Google to make technical changes no consumer will ever notice. Big whoop. |
The Motley Fool
June 17, 2009
Andy Louis-Charles |
Starbucks, We're Just Not That Into You ... but We Could Be An ad campaign entitled, "It's not just coffee. It's Starbucks." is supposed to awaken new customers, guilt old ones back, and make loyal drinkers spend more. |
CRM
June 1, 2009
Lauren McKay |
Strategy and Social Media: Everything's Social (Now) You may not know what you're doing - but your customers do. If the time to act is now - does that mean it's too late to plan? |
| AskMen.com |
Man-On-Man Billboard Hits NYC A racy Calvin Klein billboard is raising even New Yorkers' jaded eyebrows, with some passers-by saying the clothing maker crossed the line with its sexy advertisement. |
Insurance & Technology
June 10, 2009
Anthony O'Donnell |
The Key to Keeping Customers Is Getting to Know Them Carriers that get to know their customers well -- by effectively leveraging collected data and by simply listening to what they say -- have a huge advantage in a tough insurance market. |
CIO
June 9, 2009
Jarina D'Auria |
Customer Loyalty Program Goes Beyond Discounts and Coupons Grocery chain Haggen encourages customer loyalty by giving shoppers cash back to use for future purchases. |
Inc.
June 2009
Kasey Wehrum |
Run Cheap TV Commercials with Google TV Ads With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels. |
Inc.
June 2009 |
Ask Inc.: Selling Quirky Products to Retailers Mother Ink, maker of maternity tattoos, gets advice on retail displays and packaging. |
CRM
June 1, 2009
David Myron |
Social Media Spawns a New Era in Customer Intelligence Customer attitudinal information is what companies have been clamoring to obtain for years. |
CRM
June 1, 2009
Denis Pombriant |
The New Currency of Social Media Active engagement gives us a chance to better understand the customer. |
CRM
June 1, 2009
Ian Jacobs |
The New Interaction of Social Media Beyond marketing, the popular tools and techniques can also serve as a channel for support. |
Financial Advisor
June 2009
Evan Simonnoff |
Questions For Nick Murray Advisors will never again find so many people sitting on so much cash, so desperately in need of help with their retirement plans. This is simply prospecting heaven. |
Financial Advisor
June 2009
Andrew Gluck |
Social Networking And Advisors Advisors are barely scratching the surface in their use of social networking. |
Registered Rep.
May 28, 2009
John Churchill |
Big Brands Fall Out of Favor With Wealthy A survey released yesterday of the nation's wealthiest individuals reveals that wealth management's biggest, most powerful brands -- including UBS, Wachovia, Bank of America and Goldman Sachs -- have lost a lot of credibility with their target audience. |
MyBusiness
Jun/Jul 2009
Rachel Hartman |
The Name Game The vast majority of great names don't just happen; a large amount of research goes into those seemingly perfect names. |
MyBusiness
Jun/Jul 2009
Nancy Mann Jackson |
Stealing the Show The best way to get face time with buyers in a new industry? Attend a trade show. |
MyBusiness
Jun/Jul 2009
Karen J. Bannan |
Would You Like Fries With That? In a time when people are trying to keep spending stable, or even looking to save money, "up-sell" can seem like a dirty word. |
IEEE Spectrum
June 2009
Joshua J. Romero |
Mars For The Rest Of Us Better cameras, greater bandwidth, and bigger displays put Mars within reach of armchair explorers and by maximizing what can be done from the ground NASA can make Mars exploration politically sustainable and financially worthwhile. |
Bank Technology News
June 2009
Michael Sisk |
Find and Nurture Your Biggest Fans Banks are focusing their attention on the so-called "advocates" among their clientele; these customers not only buy more products and services, but they also recommend the institution to friends and family. |
Entrepreneur
June 2009 |
Talking Points Before you share your great idea, know what to say and who to say it to. |
Entrepreneur
June 2009
Sara Wilson |
Get Thee to a PR Firm These entrepreneurs knew it was time to hire a PR firm when... |
U.S. Banker
June 2009
Glen Fest |
Taking a New Swipe at Debit Incentives Busey Bank of Champaign, Ill., has given out debit rewards since 2005 to increase incremental revenue from cardholders through interchange, and add-on services, like bill-pay. |
U.S. Banker
June 2009
Anthony Malakian |
Cashing In on Cash When brainstorming over the winter about potential mascots to promote First Arkansas Bank & Trust's children's savings program, the bank's marketing team considered the usual suspects |
ONLINE
May/Jun 2009
Cybele Elaine Werts |
Conference Swag, Goodies, Tchotchkes, and Collateral Materials: Marketing Information, Services, and Products Companies exhibiting at SLA invest in giveaways to effectively market their products. Does it work? |
| There are 5052 old articles available for this category. |
