| Current Marketing & Sales Articles |
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InternetNews
February 5, 2010 |
Xfinity Name Get Early Thumbs Down: Survey Naming firm says Comcast and Apple could have done a lot better. Thousands of customers and bloggers agree.   |
The Motley Fool
February 3, 2010
Rich Duprey |
Music's New Sound: Name That Brand Companies are getting rock stars to sing their praises. |
Registered Rep.
February 1, 2010
Anne Field |
Cold Calling Is Back Many prospects, recently savaged by the market's decline, are still disappointed by their current advisors' performance and more receptive than they might have been during better days to a well-timed approach from a friendly, confident professional. |
CRM
February 2010
Joshua Weinberger |
The Shotgun Marriage of Sales and Marketing: The Links The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light. |
CRM
February 2010
Paul Greenberg |
The Shotgun Marriage of Sales and Marketing In this exclusive excerpt from the fourth edition of the industry bible, a legendary thought leader explains why the unification of sales and marketing is finally upon us. |
CRM
February 2010
Tsai & Weinberger |
Required Reading: Greenberg at the Speed of Light Paul Greenberg chats reveals why he wrote the book he swore he'd never write. |
CRM
February 2010
Jim Dickie |
Avoid the Disaster of 2009 Learn from your failures to fine-tune lead generation efforts. |
CRM
February 2010
Lauren McKay |
Adding the Persona Touch With an eye on the user experience, some brands are inviting imaginary friends to the party. |
CRM
February 2010
Weinberger & Tsai |
Required Reading: Indecisions, Indecisions, Indecisions Jonah Lehrer about how the surest sign of rational thinking may be the mere awareness of our own irrationality. |
CRM
February 2010
Jessica Tsai |
High Five for DB5 With InfoStreet, a consultancy gets enterprise-caliber efficiency on a small-business budget. |
CRM
February 2010
Christopher Musico |
Sales Enablement Tools Make the Selling Simpler: Organizations want sales reps to have access to the right information at the most critical moments. |
Bank Technology News
February 2010
Rebecca Sausner |
You Are Not Your Target Market In financial services, US Bank, Wells Fargo, Bank of America, AIG, and many others reach out to consumers constantly, and in unique ways. |
U.S. Banker
February 2010
Matthew de Paula |
Good for Business Understanding that they are only as healthy as the communities they serve, banks are using their marketing prowess to help clients sell everything from burgers to bikes. |
U.S. Banker
February 2010
Kathy Brister |
GE Capital Thinks Small After suffering staggering commercial real estate losses, GE s financing unit shifts its focus to small businesses. |
Insurance & Technology
January 25, 2010
Anthony O'Donnell |
New York Life Microsite Plays to Changing Consumer Attitudes The GuaranteesMatter site uses rich media to contextualize the financial crisis, emphasize historical strength of mutuals and suggest solutions for addressing lowered 401(k) balances and other financial protection concerns. |
Entrepreneur
February 2010
Jennifer Wang |
10 Brilliant Marketing Ideas From radio to YouTube clips, 10 companies that changed everything. |
Entrepreneur
February 2010
Michael Port |
Give Them More to Love To keep your customers coming back, provide more reasons to appreciate what you offer. |
Entrepreneur
February 2010
Jennifer Wang |
Stand Out in a Crowd Creative business cards are the ones people remember. |
Entrepreneur
February 2010
Jennifer Lawler |
Rewarding the Repeaters Loyalty programs can keep your best customers coming back for more. |
Fast Company
February 2010
Stephanie Schomer |
Hanesbrands' Super Suit: More Perks, Less Puff Than a Puffy Coat Hanesbrands embarks on an Everest expedition to test its R&D team. |
Inc.
February 1, 2010
Leigh Buchanan |
Review: Fascinate To develop brands, marketers must do more than impress customers -- they have to be truly fascinating. The book: Fascinate: Your 7 Triggers to Persuasion and Captivation, by Sally Hogshead. |
Inc.
February 1, 2010 |
Jeffrey Zeldman on the Problem With Self-Promotion Web designer and blogger Jeffrey Zeldman on how to promote your business, not yourself. |
CRM
January 2010
Jeremiah Owyang |
The New Reality Will Be Augmented Merging the digital and the real to create an engaging experience. |
CRM
January 2010
Marshall Lager |
Everything Old Is New Again Innovation is change, but change isn't necessarily innovation. |
CRM
January 2010
Christopher Musico |
Innovation Picks Up Static In the pursuit of consumer sentiment, has the industry skipped over speech analytics and jumped on the social media bandwagon? |
CRM
January 2010
Jessica Tsai |
Are You Smarter Than a Neuromarketer Companies have always aimed for the customer's heart, but the head may make a better target. |
CRM
January 2010
Marti Konstant |
A Social Strategy That's A-OK OK Labs forgoes traditional marketing in favor of a community-based Web 2.0 approach. |
Popular Mechanics
January 11, 2010
Joe Pappalardo |
Boat Maker of Choice for Drug Smugglers Now Marketing to Cops Cigarette Racing Team this week announced that it will be marketing high-end speedboats to military and law enforcement customers. |
Search Engine Watch
January 8, 2010
Marc Poirier |
Stop Selling Search, Start Selling Performance Marketing If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival. |
CRM
December 2009
Jim Dickie |
The Integration Advantage Unifying the sales process and the CRM system is essential. |
CRM
December 2009
Lauren McKay |
On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust. |
Popular Mechanics
January 2010
Michael Kaplan |
How Vegas Security Drives Surveillance Tech Everywhere Enter a major Las Vegas casino, and you might as well be walking into a complex computer built to study your relationship with money, your motivation for gambling, even your taste in food. |
Advisor Today
January 2010
Mel Schlesinger |
The True Path to Sales Success Closing a sale requires that you focus not on your prospect's needs, problems or pain, but on what he wants. |
U.S. Banker
January 2010
Matthew Monks |
Loosening the Purse Strings Whether targeting mass audiences or niche markets like cash-strapped students, big banks -- and even some smaller ones -- are spending money on marketing again. |
| There are 5231 old articles available for this category. |
