Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company April 2014 Baratunde Thurston	Hot on the Paper Trail Receipts are the next great frontier. A receipt can be a platform for creativity to extend the relationship between customers and merchants into something more interesting.
CRM March 6, 2014 Sarah Sluis	Sales Needs to Develop a Go-to-Customer Approach Forrester Sales Enablement Forum focuses on customer-centered selling systems.
Fast Company Alice Truong	Watch A Robot Take On A Ping-Pong Champ In This Epic Matchup To celebrate the opening of a Shanghai factory, German robotics company Kuka pitted its one-armed ping-pong-playing robot against German table tennis champ Timo Boll.
Pharmaceutical Executive March 3, 2014 Sillup & Porth	Pharm Exec: Annual Press Audit 2014 Pharm Exec's latest survey of press issues shows that media coverage continues to remain on balance negative toward the industry, by a slight margin: 47% this year compared to a 46% average over the last seven years.
Pharmaceutical Executive March 3, 2014 Mason Tenaglia	The New Metrics of Market Success Profitability now depends on metrics to help companies answer a key strategic question: "stay the course" with more investment in sales and marketing? Or "stand down" and deploy those scarce assets somewhere else?
CRM March 2014 Maria Minsker	Influencing Customers in the Age of Information A Stanford professor shares insights on the shift from relative to absolute consumer decision-making.
Fast Company Bankarim & Heiselman	How Do I Brand My Business to Stand Out From The Competition? Just because you love your business doesn't mean it's always easy to tell your company's story to the world. Good branding is part art, part science.
HBS Working Knowledge February 24, 2014 Corstjens & Lal	Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
Fast Company Lindsay LaVine	Sales Secrets From A Top-Selling Girl Scout Twelve-year-old Elena Welsh sold 5,131 boxes of cookies last year.
Fast Company Lindsay LaVine	Lessons From Inside The $800 Million Girl Scout Cookie Selling Empire For 97 years, Girl Scouts across America have participated in the cookie sales program, which has raised nearly $800 million each of the last two years. Getting your Thin Mint fix should also make you feel good about the future of women in leadership roles.
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