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Location: Mailing Lists / Archive General Hot Articles / 2014-05-21

In this issue:  Trading privacy for lower prices, reading
reduces rate of cognitive decline, and the value of
attending the World Cup.

---9/11 Memorial Museum---
Like all museums, the 9/11 Memorial Museum will tell
visitors a story.  Unlike most places, however, rooms in
this building will also listen to memories, according to
Fast Company.

  Real-Time Predictive Coding

Consumers are sometimes willing to trade personal data for
lower prices.  How should companies compete for that
valuable information?  HBS Working Knowledge has a
discussion with Ramon Casadesus-Masanell and Andres

AskMen says people who regularly exercise their brains have
lower rates of cognitive decline than those who don't. 
Reading a good book is one of the best methods for flexing
those neurons.

Chemistry World says a US team at The Scripps Research
Institute in California, has unveiled the first living
Escherichia coli cells with non-natural base pairs in their DNA.

AskMen says the only way to experience the World Cup is by
actually attending.  The soccer isn't the best bit.  It's
the stuff that happens away from the stadiums that you
really remember.
Sports Central says football analysts have three potential
explanations for Michael Sam's low draft position, including