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Search Engine Watch
January 3, 2001
Danny Sullivan |
Survey Finds Search Engine Referrals Low New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising...   |
Search Engine Watch
May 2, 2001
Danny Sullivan |
Avoiding The Search Gap Are you a victim of the search gap? You could be, if you've focused all your efforts on getting people to your web site via search engines rather considering what happens after they arrive... |
ONLINE
Jan/Feb 2002
Marydee Ojala |
Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused... |
Search Engine Watch
December 29, 2008
Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
Search Engine Watch
April 4, 2000 |
Search Satisfaction And Behavior Results Released Every three months, some users at the major search engines are selected randomly by NPD and asked about their visits. The results are fascinating, but they've not been available to the general public until now.
The survey is funded and conducted on behalf of the major search engines, and the results have been used for their own internal purposes.... |
Search Engine Watch
September 23, 2008
Aaron Shear |
Worried About the Economy? Why Not Try SEO? Often times, a simple rewrite of your URL structure can be enough to move your site into a position to be indexed by the search engines. |
Search Engine Watch
February 6, 2001
Danny Sullivan |
Internet Top Information Resource, Study Finds A study that monitored 74 people over four days during the Fall of 2000 shows that Americans need answers to four questions per day, spend nearly 9 hours per week looking for those answers, online or off, and that the Internet has become their top information resource... |
Search Engine Watch
January 24, 2005
Chris Sherman |
Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. |
Search Engine Watch
December 30, 2008
Aaron Shear |
Taking a Small Business to the Big Time Through Search Whether you are selling products or services to your customers online, search can drive an incredible amount of traffic to your site. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Google Tops In Search Hours Ratings What's the most popular search engine? There's a new metric available for determining this, the total number of search hours users spend at a site, a figure that sees Google leading by far over other search engines |
InternetNews
November 21, 2005
Sean Michael Kerner |
Study: Search Engine Use Climbing E-mail is still the most used Internet application, but search engine usage is rapidly gaining, according to new data |
Search Engine Watch
February 3, 2009
Carrie Hill |
Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. |
PC World
September 6, 2001
Scarlet Pruitt |
Internet Explorer 6.0 Zooms Past Netscape In just a week, Microsoft's newest browser already has more users than its closest rival... |
AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
Search Engine Watch
May 10, 2010
John Greer |
Managing Your Inventory Isn't Just for Overnight Stock Boys Make sure your customers (and search engines) can find what they're looking for on your website, whether or not you're still selling certain items. This will keep customers happy and loyal (and keep your site ranking). |
Search Engine Watch
May 11, 2009
Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. |
Entrepreneur
September 2005
Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
InternetNews
October 11, 2005
Susan Kuchinskas |
Search is Key to Online Shopping Most Americans use search for product research, study shows. |
IEEE Spectrum
February 2006
Menczer et al. |
Googlearchy or Googlocracy? While search engines do not make for a level playing field, their use partially mitigates the rich-get-richer nature of the Web, giving new sites an increased chance of being discovered, as long as they are about specific topics that match the interests of users. |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Search Engine Watch
December 4, 2003
Greg Jarboe |
Meta Search Engines are Back It's been a busy year for the major meta search engines, with a number of notable developments that have restored their usefulness as worthy search tools. |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
October 16, 2009
Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. |
Search Engine Watch
September 29, 2004
Shari Thurow |
Shopping Search Tactics Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants. |
Search Engine Watch
October 8, 2010
Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. |
Search Engine Watch
March 5, 2001
Danny Sullivan |
Being Search Boxed To Death General purpose search engines often can do many different jobs. Nevertheless, your results might be better if you turn to a vertical tool. This may be the year that the general purpose search engines finally figure out a way to get the right vertical tools into the hands of their users... |
Search Engine Watch
February 19, 2002
Danny Sullivan |
Jupiter Media Metrix Releases New Search Specific Traffic Figures For the first time, comprehensive estimates of search activity by Internet users is being made publicly available, and it sheds new light on which search engines are really the most popular... |
T.H.E. Journal
August 2002
Killmer & Koppel |
So Much Information, So Little Time Evaluating web resources with search engines |
InternetNews
November 23, 2010 |
Lunascape Brings Novel Browser to iPhone Japanese firm behind a unique Web browser that incorporates three rending engines is bringing a pared-down version to Apple's iPhone, dubbed iLunascape Lite. |
Search Engine Watch
July 5, 2000 |
New Sites In Search Links I managed to work my way through the nearly 300 submissions that had come into the Search Links area of Search Engine Watch. After killing about half that were no way search engines, and viewing way to many metacrawlers to count, I added about 100 new search engines.... |
PC World
March 27, 2002
Scarlet Pruitt |
Internet Explorer 6.0 Leaves Netscape Behind Microsoft's newest browser has gained significant market share, so what will become of its closest rival? |
Search Engine Watch
June 16, 2009
Herndon Hasty |
SEO Friendly Site Structure - If You Build it, Will They Come? Your site's content is at the heart of what your site will rank for, and how well it will rank. But visitors will only come if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. |
Search Engine Watch
June 17, 2010
John Lynch |
Optimizing for the User Experience Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings. |
Search Engine Watch
July 17, 2001
Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
InternetNews
February 15, 2006
David Miller |
Search Engines Here to Convert You A new study reveals demographic differences among users making purchases at different search engines. |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... |
Entrepreneur
December 2006
Catherine Seda |
Check Your Pulse Tools to keep you on top of your company's reputation |
Search Engine Watch
January 31, 2007
Kevin Newcomb |
Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader. |
Search Engine Watch
June 30, 2010
Gareth Owen |
What's Next for Search, SEO? The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices. |
PC Magazine
May 17, 2006 |
Bits & Bites v25n10 Google has recently been granted a patent for a voice interface for search engines. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Search Engine Watch
October 4, 1999 |
FTC Steps In To Stop Spamming There's a new sheriff in town, with the initials FTC. In September, the US Federal Trade Commission made a landmark move in establishing some jurisdiction over search engine results. |
Search Engine Watch
August 26, 2008
Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
German Search Engine Resources Resources that should be useful to anyone who is a German speaker or interested in German search engines. |
Search Engine Watch
November 19, 2009
Jason Tabeling |
Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results. |
| Knowledge@Wharton |
A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... |
ONLINE
May 2000
Greg R. Notess |
On the Net, Up and Coming Search Technologies Search technology is big business on the Net. The most highly visited sites often started off by helping people find something on the Web.... |
Search Engine Watch
March 29, 2005
Eric Ward |
Looking for Links In All The Wrong Places? In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites. |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
ONLINE
November 2001
Greg R. Notess |
On the Net, Freshness Issue and Complexities with Web Search Engines Understanding the currentness (or freshness) patterns of the search engines' databases helps the searcher to better understand the results and what might not be found... |
