| Similar Articles |
|---|
 |
The Motley Fool
December 11, 2009
Anders Bylund |
A Revolution in Media Measurement Nielsen sold most of its publishing operations to a private investor group and shut down the rest, a move that highlights how important the company's core competency of audience measurement really is. Unfortunately, it's also a dying business model.   |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
InternetNews
June 7, 2007 |
M(3) is For More Mobile Measurement Nielsen Wireless is expected to measure how many people use content services, such as mobile Internet and mobile video, and what impact this has on established media behavior. |
The Motley Fool
June 3, 2010
Anders Bylund |
Stay Away From This IPO Nielsen must find new ways to make money, because the old one is going kaput. |
AskMen.com
March 9, 2003
Bernie Alexander |
TV Ratings Demystified Have you ever wondered why some shows remain on television while others are yanked faster than donuts at your local Krispy Kreme? It's all about whether audiences are interested enough for networks to justify keeping certain shows on the air. This is measured with TV ratings. |
InternetNews
September 24, 2009 |
Social Network Ad Spend Surging Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites. |
CIO
November 11, 2010
Joab Jackson |
TV Execs: Social Media Influence Still Anecdotal Quantifying the effect of social media on television viewership remains tricky, a television conference panel concludes. |
InternetNews
April 13, 2005
Sean Michael Kerner |
Firefox Popularity Spurs Mozilla Traffic Surge New stats from Nielsen/NetRatings report that traffic to the Mozilla.org website is up by 284 percent. |
The Motley Fool
January 25, 2007
Steven Mallas |
Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified. |
BusinessWeek
January 31, 2005
Gene G. Marcial |
The Dutch May Tune In Arbitron Arbitron is to radio audience data what Nielsen Media Research is to TV. Some pros are high on Arbitron, up from a 52-week low of 31 to 37.56 on Jan. 19. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
BusinessWeek
May 21, 2009
Jon Fine |
Why Broadcast Networks Can't Just Turn Cable Sure, CBS and the others could garner paying audiences. But the broadcast network system is far too complex for a switch to happen easily. |
InternetNews
November 20, 2009 |
Facebook Becoming Online Video Hub New analysis from Nielsen points to growing popularity of social sites as video destinations. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
September 14, 2011
Lipman & Esterhuizen |
Cable's Cloudy Future: 5 Cable TV Stocks Bucking the Trend Wall Street analysts think there are more earnings upside to these companies -- do you agree?: DIRECTV... Discovery Communications... Shaw Communications... Virgin Media... AMC Networks... |
The Motley Fool
January 14, 2010
Eric Jhonsa |
Is Online Video Ready to Take Over the TV? After years of hype, the hardware and content might be in place. |
Home Theater
May 30, 2008 |
Nielsen: Million of Analog-TV Homes Unready Nearly 10 million American homes are "completely unready" for the DTV transition, according to a Nielsen Media Research. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
Reason
May 2009
Tim Cavanaugh |
Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter. |
BusinessWeek
November 21, 2005
Kiley & Lowry |
The End Of TV (As You Know It) In an era of on-demand entertainment, Big Media is eager to give viewers the content they want. But who will pay for it? |
Entrepreneur
January 2006
Kim T. Gordon |
Small-Screen Dream No need to spend millions to get on the big networks -- savvy entrepreneurs can reach their best customers with these 5 simple steps for launching a cable ad campaign. |
The Motley Fool
September 6, 2011
Patrick Martin |
Why Starz Made a Big Mistake When your industry moves online, you shouldn't try to fight the shift. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
InternetNews
January 24, 2007
Nicholas Carlson |
The Young, Smart And Loaded Watch Online TV For access to the young, the rich and the educated, advertisers should look to broadband video, according to a Nielsen Analytics report released today. |
Fast Company
July 2008
Linda Childers |
Everywhere TV If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. |
The Motley Fool
October 12, 2007
Anders Bylund |
TiVo Steals Nielsen's Business TiVo is reporting TV ratings, has access to a gold mine of data, and is getting a larger distribution system rolling. Is Nielsen needed anymore? |
| AskMen.com |
No More TV For Millions More than 2 million households are in danger of seeing their major broadcast TV channels disappear into a fuzz of static when analog service ends Friday, according to surveys. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
InternetNews
October 28, 2008
David Miller |
Tracking Success in Online Ads' Brave New World How do we measure whether ads worked or failed when it comes to video, social media or p2p networks? A lot is riding on the answer. |
Entrepreneur
January 2010
Jason Ankeny |
Mobile Mad Men For small business marketers, the mobile advertising equation is beginning to add up. |
The Motley Fool
February 5, 2004
Alyce Lomax |
TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry. |
InternetNews
August 3, 2010 |
Social Networking Activity Soars: Nielsen Visiting and participating on social networking sites such as Twitter and Facebook has eclipsed email as the top online activity, according to the latest Internet usage study by Nielsen. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
InternetNews
August 5, 2005
Tim Gray |
MSN Feels 'Virtual Earth' Move Microsoft's new satellite mapping site had the highest week-over-week unique audience growth on the Internet. |
BusinessWeek
April 2, 2009
Tom Lowry |
Don't Count Out Pay TV Just Yet Cable subscribers say they would consider canceling during tough times, but there are powerful incentives not to do so |
Home Theater
May 6, 2010
Mark Fleischmann |
HD Signals Lag HDTVs Some homes have the sets but can't get the broadcasts. |
CRM
August 10, 2011
Brittany Farb |
Social Media Expands Role of the Customer While social media should be top of mind for businesses, they shouldn't sacrifice the basics. |
Fast Company
October 2005
Ryan Underwood |
TV Guider Susan Whiting, President and CEO of Nielsen Media Research, shares her thoughts on the future of television, what to do in a fight with Rupert Murdoch, and the virtues of mystery novels. |
Home Theater
March 20, 2008 |
Net Viewing of Full TV Shows Rises Internet users have progressed beyond quick youtube clips to widespread viewing of full-length network television shows, according to a new study. |
Popular Mechanics
May 2009
Glenn Derene |
How to Ditch Your Cable Provider Without Giving Up on TV Times are tough, money is tight, and Americans are starting to take a long, hard look at their monthly bills. |
The Motley Fool
April 27, 2011
Jim Mueller |
This Is Netflix's Secret Weapon Happy customers power the video giant's success. |
BusinessWeek
August 14, 2006
Jon Fine |
Growing Up Is Hard To Do Cable growth is slowing just a bit, but angst is in the air. |
Home Theater
November 5, 2009
Mark Fleischmann |
Despite DVR, Viewers Still Spud-like Far from sapping ratings, recorders have become hit makers. |
Home Theater
October 27, 2010
Mark Fleischmann |
Fee Fights Starve Online TV Efforts by broadcast TV networks to get higher fees for cable transmission may reduce TV-show content online. |
CRM
February 6, 2013
Judith Aquino |
Twitter Snaps Up Social TV Analytics Firm Bluefin Labs This acquisition gives Twitter a stronger grasp on second-screen advertising. |
The Motley Fool
September 30, 2010
Dan Rayburn |
Don't Be Misled in This Valuation Even with the positive balance sheets that Apple, Akamai, and Netflix have, one can't let the excitement around streaming movies and TV shows be the major catalyst for valuing them more highly. |
BusinessWeek
June 25, 2009
Tom Lowry |
Digital TV: Where Are All Those Eyeballs? Digital TV let local broadcasters create subchannels for niche programs. But a sour ad climate and distribution problems are preventing any revenue boost. |
The Motley Fool
September 16, 2011
Molly McCluskey |
Should You Hit Play or Pause on Netflix? Netflix needs to adapt, and fast, before its customers turn it off for good. |
