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CRM December 17, 2015 Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience.  |
Search Engine Watch March 24, 2011 Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies.  |
CRM June 3, 2011 Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success.  |
CRM November 2014 David Myron |
3 Tips for Social CRM Success Before diving headfirst into social media, it's important to lay the groundwork for success.  |
CRM September 2015 Paul Korzeniowski |
Enterprises Move from Passive to Active Social Media Strategies Rather than just respond to irate tweets, corporations use social media interactions to drive change in business processes.  |
CRM July 2014 Sarah Sluis |
4 Ways to Master Omnichannel Selling Salespeople must track the customer journey across multiple channels and be more collaborative than ever.  |
CRM December 2013 Leonard Klie |
Overcome Multichannel Customer Service Challenges Effective strategies start with talking to customers.  |
CRM March 27, 2015 Pam Plyler |
5 Steps to Improving Your Social Customer Service Combating social media challenges is a must for doing business with today's consumers.  |
CRM April 4, 2014 Ken Epstein |
6 Strategies to Protect Your Brand in a Multichannel World Don't be burned by poor social media management. Today's customers are not shy about airing and sharing grievances (perceived or real) in real time to their friends and connections.  |
CRM December 2012 Leonard Klie |
Piecing Together Multichannel Support Cross-channel support starts with connecting the right channels.  |
CRM September 2015 Oren Smilansky |
Brands Must Improve Customer Experience in E-Commerce Customers expect excellent experiences, even during transactions  |
CRM May 2014 Robert Wollan |
Turning the Customer Experience Tide The risk and opportunity of promising seamless customer experiences.  |
CRM October 3, 2013 |
HP Adds Social Media to Customer Engagement Management (CEM) Services HP Enterprise Services today announced new and enhanced services that support enterprises in their efforts to connect with customers via social media channels all while improving the bottom line.  |
CRM October 2014 Barton Goldenberg |
The True Price of Channel Optimization Why meeting your customers where they prefer is key to your business survival.  |
CRM December 9, 2015 Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness.  |
Bank Systems & Technology February 1, 2007 Ashwin Goyal |
Breaking Down Channel Silos While siloed systems are nothing new to most banks, increasing pressure to provide a consistent customer experience across all channels is forcing banks to consolidate their applications infrastructure and integrate previously siloed channels.  |
CRM June 17, 2011 Godard Abel |
Fixing the Disconnect Between Sales and the Enterprise Critical success factors and best practices to increase productivity.  |
CRM November 2012 Ian Jacobs |
Future Shock? Or Not? Is frustrating customer service inevitable?  |
CRM July 2011 Paul Greenberg |
Never Underestimate the Power of Traditional Methods It's not the medium but, rather, how you use it to engage customers that counts.  |
Bank Systems & Technology November 1, 2006 Nancy Feig |
Integrating the Channels Financial institutions are juggling numerous channels and the multitude of ways in which they touch customers. Many banks are actively looking to integrate those delivery channels more strategically.  |
CRM July 12, 2013 Duke Chung |
Made-to-Order Customer Experiences Why customer service will -- and should -- never be the same.  |
CRM December 2011 Donna Fluss |
Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image.  |
CRM May 2015 Robert Wollan |
Tapping the Switching Economy Three tips for keeping customers from straying.  |
CRM October 2015 Leonard Klie |
On the Scene -- Customer Service Experience: Explore New Channels, but Invest Wisely Conference speakers urge companies to integrate channels for a seamless customer experience  |
CRM May 2005 Coreen Bailor |
Making a Clear Connection Integrating your multichannel operations can seem like a near-impossible feat, but it doesn't have to be. Follow these strategies to ease your integration process and maximize your multichannel potential.  |
CRM August 3, 2012 Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability.  |
Bank Technology News May 2009 Rebecca Sausner |
Social Studies Social media sites are not at the stage yet where money can be made from them. The important thing is to build presence, as channels evolve there may be opportunities for customer acquisition.  |
CRM December 28, 2012 Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level.  |
CRM December 2015 Natalie Petouhoff |
Deciphering Digital Disruption What does it mean for you? That there's a conversation going on -- so don't get left out of it.  |
CRM August 19, 2014 Maria Minsker |
CRM Evolution 2014 Day Two: Customer Engagement Is the Future of CRM Brands need to revise their digital, mobile, and call center strategies.  |
CRM August 2014 Donna Fluss |
Buzzword Battle: Omnichannel Versus Multichannel When the contact center industry takes notice, we all win.  |
CRM June 10, 2011 Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.  |
CRM December 11, 2010 Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution.  |
AFP eWire December 1, 2009 |
Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement.  |
HBS Working Knowledge October 4, 2004 Marc J. Epstein |
Start to Measure Your E-commerce Success This excerpt from the visiting professor's new book, "Implementing E-commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust," shows how survivors of the dot-com fallout can put metrics to good work.  |
CRM December 2015 Garrison Wynn |
Do Your Call Center Agents Think They Have a Good Job? Engaged workers will feel connected to the bigger picture  |
CRM July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials.  |
CRM January 20, 2012 Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns.  |
CRM June 14, 2011 Brittany Farb |
eGain Launches Interactive B2C Sales and Marketing Software eGain Interactive Sales Suite helps e-business and marketing teams quickly deploy, assess, and refine customer engagement strategies with contextual promotions and proactive assistance.  |
CRM April 25, 2014 Duke Chung |
In the Age of the Customer, Service and Engagement Will Define the Brand Customer service is becoming the next brand differentiator.  |
Search Engine Watch February 25, 2011 Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic.  |
CRM January 10, 2014 Jeff Lautenbach |
Encouraging Brand Advocacy Five components of a better customer engagement system.  |
CRM October 5, 2012 Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option.  |
Entrepreneur July 2003 Kim T. Gordon |
Cross-Training Join the multichannel marketing revolution, and get ready to pump up your sales.  |
CRM November 21, 2013 Sarah Sluis |
B2B Selling Is Taking Cues from B2C Interactions Mobile and social technologies are making business buyers act like consumers.  |
InternetNews July 22, 2009 Michelle Megna |
Social Media Marketing Makes More Money Deep engagement with consumers through social media channels correlates to better financial performance, says new study.  |
CRM September 2013 Leonard Klie |
Which Interaction Channels Are Most Popular? Interactive Voice Response (IVR) and email top the list, but online customer support gains ground.  |
CRM February 2013 |
Engaging the Nonstop Customer Companies should leverage new consumer dynamics to drive growth. As long as they're using a smartphone, tablet, or Internet-enabled PC, consumers are continuously in the channel.  |
CRM August 17, 2012 Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have.  |
CRM March 2012 |
The 2012 Rising Stars Any business that has survived - and even grown - in the past year's difficult economic climate deserves recognition and no less than a few kudos.  |