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Pharmaceutical Executive
April 10, 2014
Obama Policies Reshape Pharma Marketing Health reform initiatives promote transparency, challenge reimbursement, writes Jill Wechsler. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2012
Debbie Warner
Adapting to a New Era of Cancer Care Coverage and treatment decisions will be driven by value and defined differently by each stakeholder. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2011
Jill Wechsler
Rebates and Reform User-fee renewal legislation sets the stage for new policies affecting reimbursement, research, and regulatory oversight. mark for My Articles similar articles
BusinessWeek
May 10, 2004
John Carey
Drug Prices: A New Covenant? The states' growing negotiating clout with Big Pharma raises crucial questions mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2006
Alternative Media: Time to Change the Channel Upgraded hospital television and Internet systems equal new marketing opportunities. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2013
Jill Wechsler
Breakthrough Year for New Drugs More new medicines gained market approval, but marketers face resistance from payers looking to cut healthcare spending. mark for My Articles similar articles