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Search Engine Watch February 10, 2011 Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.  |
Search Engine Watch June 10, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.  |
Search Engine Watch March 13, 2011 Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels?  |
Search Engine Watch April 7, 2011 Kaila Strong |
Google +1: Death of Facebook Like? Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent.  |
CRM May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads.  |
CRM September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook.  |
Search Engine Watch May 24, 2010 Eli Goodman |
What History Tells us About Facebook's Potential as a Search Engine, Part 2 The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even could redefine how we think of search.  |
Search Engine Watch May 19, 2010 Simon Heseltine |
Can Facebook Drive Great Traffic to Websites? Data from April suggests maybe sites don't need to be as beholden to the big three search engines as we may think.  |
CRM May 6, 2015 Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns.  |
CRM November 2014 Maria Minsker |
Search Goes Social Google's SEO algorithms are changing, with social media playing a big part.  |
InternetNews November 7, 2007 Sean Gallagher |
Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business."  |
Fast Company Evie Nagy |
Eat24's Hilarious Dear John Letter To Facebook Since 2012, Facebook has been gradually reducing the organic reach of content posted by brand pages, encouraging businesses to pay for promoted posts to get in front of fans.  |
Search Engine Watch October 18, 2010 Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.  |
CRM May 22, 2015 Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them.  |
CRM November 11, 2014 Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform.  |
The Motley Fool November 21, 2010 Gabriel Perna |
Facebook's Value Potential Comes Down to Revenue Analysts see the potential for a big IPO, but a public Facebook could still trend toward Google highs or Yahoo! Lows.  |
The Motley Fool September 25, 2007 Mac Greer |
Fool Video: Who Should Buy Facebook? According to reports, Microsoft is in discussions to take a stake in Facebook. Is Facebook a must-read for Microsoft investors?  |
Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages.  |
The Motley Fool July 16, 2009 Rick Aristotle Munarriz |
250 Million Reasons for Facebook to Go Public Facebook now has 250 million members.  |
CRM October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program.  |
AFP eWire July 5, 2011 |
What Good is Facebook? Having a Facebook page for your nonprofit can help drive traffic to your website and raise awareness of your organization, but it is proving less effective at helping an organization recruit volunteers and raise funds, according to a recent survey.  |
CRM August 2012 Judith Aquino |
Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings.  |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.  |
Search Engine Watch January 13, 2011 Kaila Strong |
Are You Losing Out On Targeted Social Media Traffic? An overview of the top social media referrer sites, and a few best practices to help you in your social media marketing efforts.  |
The Motley Fool September 21, 2006 Rick Aristotle Munarriz |
Yahoo! Goes to Campus Facebook is on the block and bidders can't flunk out this time. The only question that remains is whether mighty Microsoft is going to let Yahoo! walk away with it. Investors, take note.  |
Search Engine Watch July 24, 2008 Erik Qualman |
The Top 4 Best Facebook Practices Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your company.  |
The Motley Fool February 11, 2009 Tim Beyers |
Why I Like Facebook More Today Facebook adds a "Like" button. The more you rate content, the more Facebook knows about you. And the more it knows about you, the better it gets at knowing what polls to invite you to participate in, and what ads to show you.  |
Search Engine Watch December 29, 2010 Horst Joepen |
2010 to 2011; What SEO's Have Seen, Learned And Can Look Forward To A summary of new SEO factors which came into play in 2010 and how they might play out in 2011.  |
CRM November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics.  |
The Motley Fool April 9, 2009 Rick Aristotle Munarriz |
200 Million Reasons to Kick Yourself Facebook has not been an easy site to monetize, but its ways should leave investors drooling over the possibilities of what it can do in the future.  |
CRM January 2011 Juan Martinez |
Facebook: The Black Sheep of Online Behavioral Advertising Will dubious user data-sharing practices hurt the industry?  |
CRM January 24, 2011 Dettmann & Kalkofen |
New Year, New SEO Rules Big changes influence how digital marketers do business.  |
The Motley Fool October 12, 2006 Rick Aristotle Munarriz |
Greed May Cost Facebook Snagging Facebook really would be a good fit for a struggling Yahoo!, and it would also be a brutal blow to Microsoft, which signed a Facebook ad-distribution deal just two months ago. But Facebook is looking for Yahoo! to raise its offer.  |
InternetNews September 16, 2009 Kenneth Corbin |
Facebook Hits 300M, Says Now Making Real Money Rapid growth turns into positive cash flow for social networking giant.  |
The Motley Fool January 2, 2011 |
Facebook Narrowing Gap With Google? The social-networking site passed Big G as the most-visited site in 2010.  |
Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches.  |
Search Engine Watch December 30, 2010 Craig Macdonald |
2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs.  |
CRM October 30, 2015 |
Tongal Selected as Facebook Marketing Partner for Content Marketing Video marketing content creator expands with Facebook's distribution assets.  |
CRM September 2014 Maria Minsker |
Umbel's Data Unlocking Platform Is a Slam Dunk for the Indiana Pacers Audience activation app helps the team better segment and target its Facebook followers.  |
BusinessWeek September 22, 2010 Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge.  |
CRM November 13, 2012 Kelly Liyakasa |
SumAll Adds Instagram Analytics Tool helps companies visualize social, online sales metrics.  |
The Motley Fool December 13, 2006 Rick Aristotle Munarriz |
Yahoo! Closing Its Facebook? Yahoo! apparently tires of wooing the college-based social networking site. One site could use a sugar daddy, and the other could use the high-profile real estate. The deal still makes sense. Time will tell whether it makes dollars and cents, too.  |
CRM January 13, 2012 Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge?  |
The Motley Fool July 14, 2009 Rick Aristotle Munarriz |
Top Internet Companies Duke It Out The battle for most popular website heats up.  |
InternetNews April 5, 2007 Nicholas Carlson |
Yahoo 'Faced' in Social Network Indecision? A report says Yahoo should have bought Facebook when it had the chance.  |
CRM February 12, 2014 Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads.  |
BusinessWeek November 20, 2008 |
In Search of a Business Model Facebook has been developing a business model designed to go beyond traditional online advertising.  |
InternetNews March 17, 2010 |
Facebook Trumps Google Facebook passed a significant milestone last week, topping Google for the first time as the most popular destination on the Web.  |
The Motley Fool August 21, 2010 Greer & Hill |
Facebook Could Be Bigger Than You Think Motley Fool Money Radio Show host Chris Hill discusses Facebook with author David Kirkpatrick.  |
CRM February 2012 Judith Aquino |
Take Your Facebook Page to the Next Level with F-Commerce It's time to transform those likes into sales.  |