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CRM April 22, 2015 Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface.  |
CRM April 8, 2014 Maria Minsker |
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization.  |
CRM April 14, 2015 |
Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns.  |
CRM June 17, 2010 Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.  |
CRM February 19, 2014 Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.  |
CRM November 2012 Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face.  |
CRM March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value.  |
CRM May 2013 Leonard Klie |
The 360-Degree View Must Go Further Competitive advantage requires a multidimensional view of customers.  |
Information Today July 14, 2015 |
Blackboard Adopts Analytics-Focused Technology for Its Applications Blackboard acquired X-Ray Analytics, a research-based, predictive analytics technology for the education community  |
CRM June 25, 2015 |
Hybris Partners with Google Analytics Partnership enables Hybris customers to implement and enhance optimization and reporting capabilities across their environments.  |
CRM February 2004 Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses.  |
CRM November 2014 Donna Fluss |
Speech Analytics Is Starting to Make a Difference With skilled analysts behind them, these solutions can enhance the customer journey.  |
CRM May 24, 2012 |
Marketo Introduces Integrated Solution for Social Marketing Automation Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.  |
CRM July 15, 2011 Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite.  |
CRM June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision.  |
CRM June 19, 2015 |
SalesPredict and HG Data Partner Predictive scoring is now more refined with data about installed technologies.  |
CRM October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices.  |
CRM May 4, 2015 |
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform.  |
CRM August 10, 2015 |
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services.  |
CRM May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.  |
CRM April 2015 Maria Minsker |
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem.  |
CRM July 20, 2015 |
Talend Joins the Salesforce Analytics Cloud Ecosystem The new integration lets users move their data into the Salesforce Analytics Cloud.  |
CRM February 21, 2012 |
Celebrus Technologies and Semphonic Enter into a Strategic Partnership The union will allow enterprises to drive real-time personalization and improve their digital measurement strategy.  |
CRM April 3, 2013 Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand.  |
CRM June 4, 2015 Greg Petro |
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data.  |
CRM April 19, 2011 Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels.  |
Search Engine Watch December 13, 2010 Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts.  |
Inc. April 2006 Max Chafkin |
Analyze This, Says Google Google is taking the growing but relatively obscure Web analytics industry by storm.  |
CIO December 26, 2014 Mary K. Pratt |
5 Things CIOs Should Know About Prescriptive Analytics First there was descriptive analytics, then predictive analytics. The next step is prescriptive analytics, which actually tell you the best action to take.  |
CRM September 7, 2012 Judith Aquino |
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities.  |
CRM June 16, 2010 Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one.  |
CRM September 2012 Hamelin et al. |
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace.  |
CRM July 1, 2009 Donna Fluss |
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction.  |
CRM September 6, 2013 Leonard Klie |
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together.  |
CRM November 2015 Donna Fluss |
Speech Analytics Is Important to Your Future Analyzing what your customers say to agents can have huge operational benefits across an enterprise  |
CRM November 6, 2015 |
Neustar to Acquire MarketShare The $450 million acquisition of MarketShare strengthens Neustar's marketing analytics capabilities.  |
CRM June 7, 2013 Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels.  |
Bank Systems & Technology April 28, 2008 Maria Bruno-Britz |
Analytics Are Becoming Increasingly Important Tools in Banks' Customer Retention Strategies Predictive analytics tools are helping banks understand customers' behaviors and meet their unique needs with tailored products and services, improving customer retention as a result.  |
CRM June 14, 2011 |
ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns.  |
CRM September 4, 2015 Micheline Nijmeh |
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize.  |
CRM September 2011 Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products  |
CRM January 2016 Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands  |
CRM October 14, 2011 |
Marketo Adds to Its Revenue Performance Management Suite Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements.  |
CRM October 7, 2011 Leonard Klie |
Mzinga Announces OmniSocial 2011 Extended social business ecosystem solution features advanced analytics and business intelligence.  |
InternetNews October 4, 2010 |
Netezza Unveils Real-Time Security Tool New Mantra Vault application promises real-time data monitoring across multiple points in an enterprise to provide sophisticated predictive risk analytics.  |
CRM November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics.  |
CRM December 12, 2011 Judith Aquino |
SAP and NetBase Partner on Social Media Apps Their joint solution offers enhanced social media monitoring and analytics.  |
CRM December 10, 2013 |
SAP Releases SAP InfiniteInsight Solution SAP InfiniteInsight predictive analytics leverages technologies gained in the acquisition of KXEN.  |
CRM March 2015 Maria Minsker |
The 2015 CRM Rising Stars: NICE Systems Innovates with Real-Time Analytics The veteran vendor is this year's comeback kid.  |
CRM February 2010 Christopher Musico |
On the Scene: SPSS Directions '09 After the acquisition by IBM, SPSS executives and customers alike predict a bright future for predictive analytics.  |