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CRM
April 22, 2015
Maria Minsker
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. mark for My Articles similar articles
CRM
April 8, 2014
Maria Minsker
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization. mark for My Articles similar articles
CRM
April 14, 2015
Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns. mark for My Articles similar articles
CRM
June 17, 2010
Lauren McKay
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. mark for My Articles similar articles
CRM
February 19, 2014
Maria Minsker
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. mark for My Articles similar articles
CRM
November 2012
Leonard Klie
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. mark for My Articles similar articles
CRM
March 21, 2013
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. mark for My Articles similar articles
CRM
May 2013
Leonard Klie
The 360-Degree View Must Go Further Competitive advantage requires a multidimensional view of customers. mark for My Articles similar articles
Information Today
July 14, 2015
Blackboard Adopts Analytics-Focused Technology for Its Applications Blackboard acquired X-Ray Analytics, a research-based, predictive analytics technology for the education community mark for My Articles similar articles
CRM
June 25, 2015
Hybris Partners with Google Analytics Partnership enables Hybris customers to implement and enhance optimization and reporting capabilities across their environments. mark for My Articles similar articles
CRM
February 2004
Martin Schneider
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. mark for My Articles similar articles
CRM
November 2014
Donna Fluss
Speech Analytics Is Starting to Make a Difference With skilled analysts behind them, these solutions can enhance the customer journey. mark for My Articles similar articles
CRM
May 24, 2012
Marketo Introduces Integrated Solution for Social Marketing Automation Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results. mark for My Articles similar articles
CRM
July 15, 2011
Leonard Klie
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. mark for My Articles similar articles
CRM
June 21, 2012
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. mark for My Articles similar articles
CRM
June 19, 2015
SalesPredict and HG Data Partner Predictive scoring is now more refined with data about installed technologies. mark for My Articles similar articles
CRM
October 8, 2015
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. mark for My Articles similar articles
CRM
May 4, 2015
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform. mark for My Articles similar articles
CRM
August 10, 2015
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. mark for My Articles similar articles
CRM
May 4, 2015
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. mark for My Articles similar articles
CRM
April 2015
Maria Minsker
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. mark for My Articles similar articles
CRM
July 20, 2015
Talend Joins the Salesforce Analytics Cloud Ecosystem The new integration lets users move their data into the Salesforce Analytics Cloud. mark for My Articles similar articles
CRM
February 21, 2012
Celebrus Technologies and Semphonic Enter into a Strategic Partnership The union will allow enterprises to drive real-time personalization and improve their digital measurement strategy. mark for My Articles similar articles
CRM
April 3, 2013
Kelly Liyakasa
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. mark for My Articles similar articles
CRM
June 4, 2015
Greg Petro
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data. mark for My Articles similar articles
CRM
April 19, 2011
Leonard Klie
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. mark for My Articles similar articles
Search Engine Watch
December 13, 2010
Nathan Linnell
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. mark for My Articles similar articles
Inc.
April 2006
Max Chafkin
Analyze This, Says Google Google is taking the growing but relatively obscure Web analytics industry by storm. mark for My Articles similar articles
CIO
December 26, 2014
Mary K. Pratt
5 Things CIOs Should Know About Prescriptive Analytics First there was descriptive analytics, then predictive analytics. The next step is prescriptive analytics, which actually tell you the best action to take. mark for My Articles similar articles
CRM
September 7, 2012
Judith Aquino
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities. mark for My Articles similar articles
CRM
June 16, 2010
Juan Martinez
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. mark for My Articles similar articles
CRM
September 2012
Hamelin et al.
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. mark for My Articles similar articles
CRM
July 1, 2009
Donna Fluss
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction. mark for My Articles similar articles
CRM
September 6, 2013
Leonard Klie
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together. mark for My Articles similar articles
CRM
November 2015
Donna Fluss
Speech Analytics Is Important to Your Future Analyzing what your customers say to agents can have huge operational benefits across an enterprise mark for My Articles similar articles
CRM
November 6, 2015
Neustar to Acquire MarketShare The $450 million acquisition of MarketShare strengthens Neustar's marketing analytics capabilities. mark for My Articles similar articles
CRM
June 7, 2013
Peter Chase
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. mark for My Articles similar articles
Bank Systems & Technology
April 28, 2008
Maria Bruno-Britz
Analytics Are Becoming Increasingly Important Tools in Banks' Customer Retention Strategies Predictive analytics tools are helping banks understand customers' behaviors and meet their unique needs with tailored products and services, improving customer retention as a result. mark for My Articles similar articles
CRM
June 14, 2011
ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns. mark for My Articles similar articles
CRM
September 4, 2015
Micheline Nijmeh
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. mark for My Articles similar articles
CRM
September 2011
Leonard Klie
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products mark for My Articles similar articles
CRM
January 2016
Maria Minsker
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands mark for My Articles similar articles
CRM
October 14, 2011
Marketo Adds to Its Revenue Performance Management Suite Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements. mark for My Articles similar articles
CRM
October 7, 2011
Leonard Klie
Mzinga Announces OmniSocial 2011 Extended social business ecosystem solution features advanced analytics and business intelligence. mark for My Articles similar articles
InternetNews
October 4, 2010
Netezza Unveils Real-Time Security Tool New Mantra Vault application promises real-time data monitoring across multiple points in an enterprise to provide sophisticated predictive risk analytics. mark for My Articles similar articles
CRM
November 5, 2012
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. mark for My Articles similar articles
CRM
December 12, 2011
Judith Aquino
SAP and NetBase Partner on Social Media Apps Their joint solution offers enhanced social media monitoring and analytics. mark for My Articles similar articles
CRM
December 10, 2013
SAP Releases SAP InfiniteInsight Solution SAP InfiniteInsight predictive analytics leverages technologies gained in the acquisition of KXEN. mark for My Articles similar articles
CRM
March 2015
Maria Minsker
The 2015 CRM Rising Stars: NICE Systems Innovates with Real-Time Analytics The veteran vendor is this year's comeback kid. mark for My Articles similar articles
CRM
February 2010
Christopher Musico
On the Scene: SPSS Directions '09 After the acquisition by IBM, SPSS executives and customers alike predict a bright future for predictive analytics. mark for My Articles similar articles