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Pharmaceutical Executive
August 1, 2011
Peter Houston
Google+ and Pharma Is Google+ the social media platform that pharma has been waiting for? mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2006
Stephen Wray
Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2009
Michael Maher
Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2012
Bill Drummy
Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2012
Ringler & Comer
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Ame Wadler
PR: In the Loop Pharma marketers can help doctors stay abreast of the news. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2005
Peter H. Nalen
Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Diane West
Media Spend Trends: Changing Lanes You've got their attention---now what? Pharma marketing analysts predict a spending shift from branded direct-to-consumer efforts to more disease awareness and corporate reputation promotions. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Jere Doyle
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2012
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
Jessica DiPaolo
Toolkit: Good Tailoring Does your marketing campaign reach the huddled masses of frustrated or illiterate healthcare consumers? mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Gina Ashe
Alternative Media: Patient Bloggers on Your Brands Find out what patient bloggers are saying about your pharmaceutical brands. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Chandler & Chicco
Public Relations: Damage Control Unless pharma defines a compelling story, and defends it vigorously in the consumer marketplace, others will enter that vacuum and tell the story for it -- in far less flattering ways mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2011
Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2009
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2007
Daniella Koren
Direct to Consumer: One Size Fits You Custom-tailored e-mail campaigns yield high marks from consumers. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2005
Blumberg & Evans
Alternative Media: RSS Revolution This new technology provides pharma marketers an opportunity to foster a relationship with consumers that leads to strong brand affinity and trust. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2012
The Personal Touch in Digital Promotion The shift from sales rep meetings to digital selling methods must include innovation and a physician-centered mindset in order to be successful. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2009
Lee Slovitt
A Day Late and a Dollar Short Pharma marketers face a crisis in digital media. But there's a way to turn it around. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2012
Elys Roberts & Sarah Phillips
The Emergence of the Pro-Patient How can pharma embrace and interact with increasingly informed and demanding patients to bring positive outcomes for all? mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Bill Drummy
The Five "I"s of Internet Marketing A discussion about the fundamentals of pharmaceutical Internet marketing. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2005
Meg Columbia-Walsh
Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients... mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2007
Fard Johnmar
Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2011
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2006
Howard Steinberg
Alternative Media: TV's Targeted Comeback Educational TV programming provides a new channel of information for disease sufferers. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Zimmerman & Fay
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2014
Longacre et al.
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media." mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2008
George Koroneos
Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift? mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Maggie Helmig
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2009
David Johnson
Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2005
Lydia Worthington
Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2012
Amy Smith
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities. mark for My Articles similar articles
Pharmaceutical Executive
April 10, 2014
Peter Houston
Fixing Wikipedia Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2006
Philip A. George
Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2011
Richard Barker
Innovating Around Innovation The former Director General of ABPI, proposes a new agenda on how to restore public confidence in the value behind science. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2005
Ray Altieri
Return on Opportunity Conventions synergize all communications vehicles and create a total impact on the market: advertising, Web presence, programs, detailing, and non-prescription sampling. mark for My Articles similar articles
CRM
October 25, 2013
Daniel Incandela
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Kathy Kastner
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2012
Mark Chataway
Can Social Media Give Big Pharma Back its Reputation? The industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2011
Jennifer Ringler
The Adherence Fight: A TKO? Why does the match against medicines compliance always seem to end in an easy knockout? mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2014
Anbil et al.
Managed Markets: Positioning Your Product For Success with Pull Through Strategies A patient-centric approach to drug development delivers the benefits that actually create value mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2011
Europe Tackles 'Advertising in Disguise' Fears The EC's latest proposals have thrown water on Europe's fiery Direct-to-Consumer advertising debate. But is it enough to keep the flames at bay? mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2012
William Looney
The Learning Curve In a wake up call to this year's Emerging Leaders a group of St. Joseph's Business School Health Management alumni say time has no limit on surprises; change for pharma is here and it's good. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2009
Walker & Stahl
Activate Your Audience Marketers need to reach beyond disease awareness to spark "movement" communications campaigns. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2012
Gregg DiPietro
Reforming Pharma Marketing With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2007
Alex Porter
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2006
Marcee Nelson
Direct to Consumer: Don't Wait By stocking waiting rooms with educational drug information, pharma can help get doctor-patient communication off on the right foot. mark for My Articles similar articles
Search Engine Watch
February 20, 2011
Dean Stephens
Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right. mark for My Articles similar articles
Pharmaceutical Executive
July 30, 2007
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2006
Alternative Media: Time to Change the Channel Upgraded hospital television and Internet systems equal new marketing opportunities. mark for My Articles similar articles