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Pharmaceutical Executive August 1, 2011 Peter Houston |
Google+ and Pharma Is Google+ the social media platform that pharma has been waiting for?  |
Pharmaceutical Executive May 1, 2006 Stephen Wray |
Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers.  |
Pharmaceutical Executive June 1, 2009 Michael Maher |
Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.  |
Pharmaceutical Executive April 1, 2012 Bill Drummy |
Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow.  |
Pharmaceutical Executive March 1, 2012 Ringler & Comer |
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma  |
Pharmaceutical Executive May 1, 2005 Ame Wadler |
PR: In the Loop Pharma marketers can help doctors stay abreast of the news.  |
Pharmaceutical Executive November 1, 2005 Peter H. Nalen |
Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.  |
Pharmaceutical Executive May 1, 2005 Diane West |
Media Spend Trends: Changing Lanes You've got their attention---now what? Pharma marketing analysts predict a spending shift from branded direct-to-consumer efforts to more disease awareness and corporate reputation promotions.  |
Pharmaceutical Executive February 1, 2006 Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.  |
Pharmaceutical Executive December 1, 2012 |
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed.  |
Pharmaceutical Executive July 3, 2007 Jessica DiPaolo |
Toolkit: Good Tailoring Does your marketing campaign reach the huddled masses of frustrated or illiterate healthcare consumers?  |
Pharmaceutical Executive January 1, 2006 Gina Ashe |
Alternative Media: Patient Bloggers on Your Brands Find out what patient bloggers are saying about your pharmaceutical brands.  |
Pharmaceutical Executive February 1, 2006 Chandler & Chicco |
Public Relations: Damage Control Unless pharma defines a compelling story, and defends it vigorously in the consumer marketplace, others will enter that vacuum and tell the story for it -- in far less flattering ways  |
Pharmaceutical Executive September 1, 2011 |
Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results.  |
Pharmaceutical Executive May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.  |
Pharmaceutical Executive February 1, 2007 Daniella Koren |
Direct to Consumer: One Size Fits You Custom-tailored e-mail campaigns yield high marks from consumers.  |
Pharmaceutical Executive August 1, 2005 Blumberg & Evans |
Alternative Media: RSS Revolution This new technology provides pharma marketers an opportunity to foster a relationship with consumers that leads to strong brand affinity and trust.  |
Pharmaceutical Executive May 1, 2012 |
The Personal Touch in Digital Promotion The shift from sales rep meetings to digital selling methods must include innovation and a physician-centered mindset in order to be successful.  |
Pharmaceutical Executive May 1, 2009 Lee Slovitt |
A Day Late and a Dollar Short Pharma marketers face a crisis in digital media. But there's a way to turn it around.  |
Pharmaceutical Executive January 1, 2012 Elys Roberts & Sarah Phillips |
The Emergence of the Pro-Patient How can pharma embrace and interact with increasingly informed and demanding patients to bring positive outcomes for all?  |
Pharmaceutical Executive February 1, 2006 Bill Drummy |
The Five "I"s of Internet Marketing A discussion about the fundamentals of pharmaceutical Internet marketing.  |
Pharmaceutical Executive December 1, 2005 Meg Columbia-Walsh |
Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients...  |
Pharmaceutical Executive April 1, 2007 Fard Johnmar |
Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work.  |
Pharmaceutical Executive October 1, 2011 |
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare.  |
Pharmaceutical Executive April 1, 2006 Howard Steinberg |
Alternative Media: TV's Targeted Comeback Educational TV programming provides a new channel of information for disease sufferers.  |
Pharmaceutical Executive June 1, 2005 Zimmerman & Fay |
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole.  |
Pharmaceutical Executive February 1, 2014 Longacre et al. |
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media."  |
Pharmaceutical Executive August 1, 2008 George Koroneos |
Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift?  |
Pharmaceutical Executive January 1, 2006 Maggie Helmig |
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors.  |
Pharmaceutical Executive February 1, 2009 David Johnson |
Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles.  |
Pharmaceutical Executive September 1, 2005 Lydia Worthington |
Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments.  |
Pharmaceutical Executive June 1, 2012 Amy Smith |
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities.  |
Pharmaceutical Executive April 10, 2014 Peter Houston |
Fixing Wikipedia Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients?  |
Pharmaceutical Executive June 1, 2006 Philip A. George |
Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV.  |
Pharmaceutical Executive September 1, 2011 Richard Barker |
Innovating Around Innovation The former Director General of ABPI, proposes a new agenda on how to restore public confidence in the value behind science.  |
Pharmaceutical Executive September 1, 2005 Ray Altieri |
Return on Opportunity Conventions synergize all communications vehicles and create a total impact on the market: advertising, Web presence, programs, detailing, and non-prescription sampling.  |
CRM October 25, 2013 Daniel Incandela |
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does.  |
Pharmaceutical Executive May 1, 2005 Kathy Kastner |
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers.  |
Pharmaceutical Executive June 1, 2012 Mark Chataway |
Can Social Media Give Big Pharma Back its Reputation? The industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own.  |
Pharmaceutical Executive August 1, 2011 Jennifer Ringler |
The Adherence Fight: A TKO? Why does the match against medicines compliance always seem to end in an easy knockout?  |
Pharmaceutical Executive February 1, 2014 Anbil et al. |
Managed Markets: Positioning Your Product For Success with Pull Through Strategies A patient-centric approach to drug development delivers the benefits that actually create value  |
Pharmaceutical Executive November 1, 2011 |
Europe Tackles 'Advertising in Disguise' Fears The EC's latest proposals have thrown water on Europe's fiery Direct-to-Consumer advertising debate. But is it enough to keep the flames at bay?  |
Pharmaceutical Executive July 1, 2012 William Looney |
The Learning Curve In a wake up call to this year's Emerging Leaders a group of St. Joseph's Business School Health Management alumni say time has no limit on surprises; change for pharma is here and it's good.  |
Pharmaceutical Executive March 1, 2009 Walker & Stahl |
Activate Your Audience Marketers need to reach beyond disease awareness to spark "movement" communications campaigns.  |
Pharmaceutical Executive October 1, 2012 Gregg DiPietro |
Reforming Pharma Marketing With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt.  |
Pharmaceutical Executive March 1, 2007 Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.  |
Pharmaceutical Executive December 1, 2006 Marcee Nelson |
Direct to Consumer: Don't Wait By stocking waiting rooms with educational drug information, pharma can help get doctor-patient communication off on the right foot.  |
Search Engine Watch February 20, 2011 Dean Stephens |
Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right.  |
Pharmaceutical Executive July 30, 2007 |
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations.  |
Pharmaceutical Executive November 1, 2006 |
Alternative Media: Time to Change the Channel Upgraded hospital television and Internet systems equal new marketing opportunities.  |