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Fast Company Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself.  |
CRM November 28, 2012 Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time.  |
CRM April 2013 Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content.  |
Fast Company November 2013 McGirt & LaPorte |
Inside Twitter's Vision For A TV-Powered, Profitable Future Twitter's head of TV, Fred Graver, has a clear goal: Make sure that all the people who enjoy television take to Twitter to enjoy it even more.  |
Fast Company November 22, 2011 Rachel Z. Arndt |
Bluefin Mines Social Media To Improve TV Analytics Social media has a lot to say about T.V. Can Bluefin cash in on that?  |
InternetNews July 10, 2009 Susan Kuchinskas |
Is Sparq the Future of Twitter? New service says it's "AdWords for Twitter."  |
Fast Company Rose Pastore |
Twitter CEO Jack Dorsey: "Moments Represents A Real Shift In Our Thinking" The recent launch of Moments, a curated section of Twitter that organizes tweets into narratives around breaking news events, is part of a changing long-term strategy at Twitter.  |
BusinessWeek March 4, 2009 Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow.  |
InternetNews May 4, 2009 Kenneth Corbin |
Nielsen Sticking by Twitter Quitter Analysis Nielsen says off-site Twitter usage doesn't improve retention rate.  |
InternetNews January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year.  |
Fast Company Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term.  |
Fast Company Neal Ungerleider |
Report: 63% Of Users Consider Twitter And Facebook A Source Of News Self-proclaimed social media gurus, listen up: A new study says that more Twitter and Facebook users are turning to the platforms primarily for news.  |
CIO September 3, 2010 Juan Carlos Perez |
Twitter Mobile Users Up Over 60 Percent Since April Twitter's mobile user base has spiked 62 percent since mid-April, thanks in great part to the release of official Twitter applications for iPhone, Android and BlackBerry phones.  |
BusinessWeek September 22, 2010 Douglas MacMillan |
Twitter's Redesign Ruffles Some Developers' Feathers Twitter grew partly by relying on outside developers. As its features increase, however, it is competing with some of those developers.  |
The Motley Fool May 5, 2009 Tim Beyers |
Why Twitter Should Resist Apple Would having Apple control Twitter's very open programming interface really make Twitter better? There are doubts.  |
InternetNews April 15, 2010 |
Twitter Chats Up Developers The micro-blogging phenom hints at what's to come for users and developers looking to build applications using its service.  |
Fast Company P. Claire Dodson |
10 Brutally Honest Slogans For Twitter The hashtag #GiveTwitterASlogan has been trending on Twitter since early Tuesday morning, with more than 25,000 users suggesting slogans for the social network.  |
InternetNews March 11, 2011 |
Twitter Aims to Clean Up 'Fractured Landscape' New developer road-map gives thumbs down to third party Twitter clients.  |
The Motley Fool November 23, 2009 Tim Beyers |
How Twitter Will Destroy Google Robert Scoble lays out a compelling case for Twitter ads.  |
InternetNews July 24, 2009 |
Twitter to Get User-Friendly Home Page Revamp? Twitter reportedly planning to unveil new home page next week.  |
CRM November 26, 2012 Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey.  |
The Motley Fool September 24, 2009 Dan Dzombak |
The Best-Kept Secret in Tech Twitter's business model is still under wraps... or non-existent.  |
The Motley Fool April 17, 2007 Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see.  |
InternetNews December 10, 2008 David Miller |
What Keeps Twitter Chirping Along Complaints aside, Twitter is becoming indispensable not just for navel gazers but for companies looking to sell a product and keep in touch with customers.  |
InternetNews March 4, 2008 David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones.  |
InternetNews August 21, 2009 |
Wherever You Are, There's Twitter Twitter is rolling out a new API that will enable users to tag tweets with latitude and longitude information, making it the latest to tap into the craze for location-based services.  |
Home Toys February 2006 Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase.  |
The Motley Fool February 18, 2009 Tim Beyers |
Here's How Twitter Gets Rich Twitter has become an immensely popular destination for newsmakers and news seekers. Its user base is up 900% year over year. Traffic is such that monetizing it with ads would be easy, but the company's founders have bigger plans.  |
InternetNews May 15, 2009 Kenneth Corbin |
Lessons Learned From Twitter 'Replies Kerfuffle' Co-founder Stone falls on his sword for the recent flare-up over a change to the replies feature.  |
InternetNews April 13, 2010 |
Twitter Settles on a Business Model At long last, Twitter decides to go with promoting business tweets as its core way of making money.  |
BusinessWeek May 27, 2010 Ari Levy |
Twitter Cracks Down on Third-Party Ads Websites and mobile-phone apps have consolidated tweets with streams of messages from Facebook, LinkedIn, and other social networks. Twitter is putting an end to that.  |
Fast Company February 2015 McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook.  |
InternetNews October 14, 2009 |
Twitter Growth Plateaus, Facebook Continues Surge Latest comScore data suggests Twitter's unique visitor count has hit the skids.  |
Search Engine Watch May 15, 2009 Michael Boland |
Twitter and Local Search: A Status Update Twitter search brings structure to all the noise with an index of real time conversations. but is the excitement around Twitter causing us to force unnatural mashups, as with local search?  |
InternetNews September 25, 2009 |
Twitter Confirms New Funding The popular microblogging service names investors, but remains tight-lipped about further details.  |
InternetNews October 1, 2009 |
Twitter Has 'Lists' and Location on Tap Twitter has new features designed to help users store and manage accounts. The company also is moving ahead with a geolocation API.  |
InternetNews March 20, 2009 Alex Goldman |
ThinkMobile: Twitter Ecosystem Growing Up While some companies are making money with Twitter services, it's not clear how big the opportunity is going forward.  |
InternetNews April 3, 2009 Michelle Megna |
What a Google-Twitter Deal Could Mean Google's not perfect, analysts say, and hooking up with Twitter could prove to be beneficial for the search leader.  |
InternetNews September 11, 2009 |
Twitter Updates Usage Policy, Still Open to Ads Twitter says it's still considering an ad-based revenue model, but looks to its users to steer the evolution of the service.  |
Search Engine Watch May 26, 2009 Mark Jackson |
Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation.  |
The Motley Fool May 18, 2009 Rick Aristotle Munarriz |
Facebook Creams Twitter Facebook isn't waiting around. It's making its own luck, and finding little trouble rounding up believers and advertisers.  |
Entrepreneur September 2007 Sara Wilson |
Ask a Silly Question... Twitter's founders started a phenomenon.  |
Search Engine Watch June 15, 2010 Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business.  |
BusinessWeek August 6, 2009 Robert D. Hof |
Betting on the Real-Time Web No one knows how the microblogging site Twitter and similar online social networks will make money, but investors see a new Web revolution.  |
Job Journal February 21, 2010 Penelope Trunk |
Brazen Careerist: Twitter's Power and Potential The networking phenom has gone from little chirp to powerful champ.  |
InternetNews February 4, 2009 Judy Mottl |
Dell's Special Treats on Twitter Dell tightens its embrace around Web 2.0, launching Twitter-exclusive discounts.  |
InternetNews May 27, 2009 Kenneth Corbin |
Twitter Founders Say Company's Not for Sale CEO Evan Williams says he plans to run the company in five years, talks plans for commercial products, Twitter-quitter syndrome and the urgent need to hire.  |
InternetNews April 29, 2009 Kenneth Corbin |
Is Twitter a Fad? Nielsen Says It Just Might Be New study highlights gap between Twitter's surging membership and low rate of returning users.  |
CRM April 23, 2013 Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data.  |
InternetNews December 10, 2009 |
Yahoo Throws More Love Twitter's Way Expanded integration of relevant Twitter tweets into search results keeps pace with announcements by Google and Microsoft.  |