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Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages.  |
CRM December 14, 2011 Judith Aquino |
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns  |
CRM July 14, 2015 |
Wix Integrates ShoutOut with Facebook Advertising The integration helps companies launch and mange Facebook advertising campaigns by automatically repurposing content from Wix's newsletter product.  |
CRM June 2011 Koa Beck |
Pizza Chain Goes Extreme on Facebook A San Francisco company partners with eWordofMouth to generate a 99 percent increase in Facebook likes.  |
InternetNews February 3, 2011 |
Hearsay Unveils New Facebook Management System The new Hearsay Social management service is designed to help companies manage their presence on Facebook with compliance features and analytics.  |
CRM September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook.  |
InternetNews August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter.  |
CRM October 24, 2011 |
iContact Launches Social Media Product As Part of Digital Marketing Platform Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application.  |
CRM September 14, 2012 Kelly Liyakasa |
Unified Unveils SocialConnect Solution The product is aimed at connecting social marketing campaign activity with CRM systems.  |
Search Engine Watch May 26, 2010 Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process.  |
CRM October 15, 2012 Judith Aquino |
Source Metrics Releases Integrated Social Media Tool Kit Platform offers social publishing, campaign management, monitoring features, and more.  |
CRM June 22, 2011 |
VerticalResponse Launches New Social Media Tools to Extend Email Marketing Campaigns VerticalResponse, a provider of self-service email marketing software, online survey, and direct mail marketing solutions for small businesses, today debuted its next-generation social sharing tools that provide deeper integration between email marketing and social media.  |
CRM October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program.  |
CRM April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter.  |
Search Engine Watch December 30, 2010 Craig Macdonald |
2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs.  |
Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches.  |
CRM June 10, 2011 Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.  |
CRM September 20, 2011 |
GroSocial Launches Customizer Enterprise to Expand Facebook Influence of Major Brands Tool helps businesses in their partner networks leverage brand influence on Facebook business pages.  |
Search Engine Watch April 5, 2011 Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them.  |
CRM January 18, 2012 |
VerticalResponse Adds New Social Media, Email Marketing Features The latest updates of SMB solutions focus on the ability to share more content.  |
CRM January 20, 2012 Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns.  |
CRM October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.  |
CRM November 16, 2011 Judith Aquino |
Hearsay Social Unveils Corporate-to-Local Management Tools for Google+ Pages Brands can now publish, manage, and monitor campaigns on the new social network.  |
CRM September 2014 Maria Minsker |
Umbel's Data Unlocking Platform Is a Slam Dunk for the Indiana Pacers Audience activation app helps the team better segment and target its Facebook followers.  |
Entrepreneur January 2006 Catherine Seda |
Tangled Web When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.  |
Fast Company Neal Ungerleider |
If You're A Rich Celebrity, Facebook Has A Periscope Competitor For You The new live-streaming platform, aptly called "Live," allows public figures -- or "influencers" as the social network dubs them -- to stream video to their Facebook followers in real time.  |
CRM May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.  |
InternetNews March 4, 2009 Kenneth Corbin |
Facebook Takes a Page From Twitter's Playbook New features emphasize real-time communication and offer celebrity updates via News Feeds.  |
CRM December 9, 2011 Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets.  |
CRM April 2011 Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns.  |
CRM October 2015 Tye Pemberton |
AAA Ohio Succeeds with Liveclicker's RealTime Email Tools By making email-marketing campaigns more interactive, the club sees click-through rates jump 31 percent  |
CRM May 24, 2012 |
Marketo Introduces Integrated Solution for Social Marketing Automation Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.  |
CRM July 2011 Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015.  |
CRM November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns.  |
Search Engine Watch August 2, 2010 John Greer |
Facebook SEO: Of Links and Likes Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but that doesn't mean it isn't time to consider SEO opportunities with the leading social site.  |
CRM September 1, 2009 Lauren McKay |
The 2009 Rising Stars - Facebook Facebook's the hottest place on earth for consumers to connect to each other. But is it the place for businesses to connect to them, as well?  |
Inc. March 1, 2010 Max Chafkin |
How to Get Customers on Facebook and Twitter Using social networking sites for sales lead generation  |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.  |
CRM December 16, 2011 |
VerticalResponse Acquires Roost The self-service marketing solutions provider adds the social media technology platform to its lineup of marketing tools for small businesses.  |
Search Engine Watch December 6, 2010 Kaila Strong |
B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies.  |
CRM October 20, 2010 Juan Martinez |
5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?  |
Search Engine Watch May 25, 2010 Jeremy Hull |
Paid Search Management: Campaign Organization, Part 2 Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting.  |
CRM August 24, 2012 |
Genesys Research Finds Big Businesses Shy Over Social CRM Very few companies list their social media sites on their Contact Us pages.  |
AFP eWire July 31, 2013 Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more.  |
AFP eWire October 1, 2013 Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects.  |
CRM February 2012 Judith Aquino |
Wyndham Hotels' Targeted Emails Break Records Group's marketing team hones in on members through email messages.  |
Fast Company David Zax |
How Facebook's Chief Creative Officer Makes Ad Campaigns Go Viral How is advertising on Facebook different from advertising elsewhere -- so much so that a chief creative officer and a large team is needed to shape it?  |
CRM August 10, 2012 Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key.  |
CRM August 19, 2010 Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites.  |
Fast Company David Lumb |
Watch Your Back, Facebook: Twitter's Testing Video Autoplay Too Don't be startled by the cacophony suddenly emanating from your Twitter feed: The company started testing video autoplay yesterday, according to Advertising Age  |