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Pharmaceutical Executive June 1, 2009 Michael Maher |
Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.  |
Pharmaceutical Executive August 1, 2011 Peter Houston |
Google+ and Pharma Is Google+ the social media platform that pharma has been waiting for?  |
Pharmaceutical Executive October 1, 2010 |
Roche Sets a New Social Media Standard Will Roche's precedent push the regulatory community to create standards that will level the playing field for all contenders?  |
Pharmaceutical Executive February 1, 2014 Longacre et al. |
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media."  |
Pharmaceutical Executive August 1, 2008 Marjorie Martin |
All Aboard! What's it going to take for pharma to get on board Web 2.0 and depart from the "selling and telling" approach?  |
Pharmaceutical Executive July 1, 2011 |
How to Prevent a Facebook Faux Pas Here are a few 'Like' and 'Dislike' practices that companies should consider, prior to Facebook's great enabling.  |
Pharmaceutical Executive June 1, 2012 Mark Chataway |
Can Social Media Give Big Pharma Back its Reputation? The industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own.  |
Pharmaceutical Executive February 1, 2012 Jennifer Ringler |
Industry Trees are Falling, But is FDA Around to Hear? Experts weigh in on FDA's long-awaited social media guidelines.  |
Pharmaceutical Executive March 1, 2012 Ringler & Comer |
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma  |
Pharmaceutical Executive January 1, 2012 |
Compliance: Getting Those Ducks in a Row Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas.  |
Pharmaceutical Executive June 1, 2014 dos Santos & Leskin |
Social Media and the In-House Counsel Social media poses a regulatory and litigation maze that must be carefully navigated by pharmaceutical companies.  |
Pharmaceutical Executive June 1, 2011 |
Emerging Pharma Leaders 2011 Meet 2011's Emerging Pharma Leaders. Can these 30 trendsetters build competitive scale from scarcity?  |
Pharmaceutical Executive October 1, 2011 |
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare.  |
Fast Company Neal Ungerleider |
Report: 63% Of Users Consider Twitter And Facebook A Source Of News Self-proclaimed social media gurus, listen up: A new study says that more Twitter and Facebook users are turning to the platforms primarily for news.  |
CRM August 31, 2012 Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed.  |
Pharmaceutical Executive October 1, 2008 Andrew Levitt |
What's The Buzz What's the buzz all about? Word of mouth is more effective than we think.  |
CRM June 2012 Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites.  |
Pharmaceutical Executive August 1, 2014 Jill Wechsler |
Social Media Struggles Continue Tweeting limited, corrections okay, says FDA, as industry, regulators wrestle with the digital world.  |
Search Engine Watch March 8, 2011 Kevin Gibbons |
Why Social Media Paranoia is Healthy A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications.  |
CRM June 1, 2009 Jessica Tsai |
On the Scene: Users Converge Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@.  |
Pharmaceutical Executive June 1, 2005 Zimmerman & Fay |
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole.  |
Fast Company Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations.  |
Bank Director 2nd Quarter 2011 Naomi Snyder |
Social Anxiety Banks have been wary of the social media revolution. Their customers are giving them little choice but to embrace the cacophonic world of tweets, blogs and Facebook.  |
Pharmaceutical Executive April 10, 2014 Peter Houston |
Fixing Wikipedia Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients?  |
Financial Advisor July 2010 Andrew Gluck |
A New Era With broker-dealers now starting to embrace social media, advisors have many more ways to market their firms.  |
Search Engine Watch July 14, 2010 Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started.  |
Commercial Investment Real Estate Nov/Dec 2013 Gray & Ryan |
Hang Out with Google+ Many commercial real estate practitioners have been cautious about the role of social media in their marketing and business development efforts, particularly when considering less popular sites such as Google+.  |
Search Engine Watch February 20, 2011 Dean Stephens |
Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right.  |
Pharmaceutical Executive August 1, 2013 Peter Houston |
The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges.  |
Information Today June 1, 2010 Paula J. Hane |
Our Love-Hate Relationship With Facebook This spring, Facebook's introduction of new open network features (with automatic access by third-party apps) set off a firestorm of criticism over privacy issues.  |
Financial Advisor July 2011 David Lawrence |
Learning To Socialize Integrating social media into your advisory practice takes careful evaluation to get the most from what it has to offer.  |
Job Journal October 31, 2010 Peggy Klaus |
Social NOTworking Blogs, Facebook, LinkedIn, Twitter, and MySpace have quickly become valuable tools when it comes to effectively promoting ourselves and our products. Conversely, these very same tools can become weapons of destruction to any bragging and branding campaign.  |
Commercial Investment Real Estate Jan/Feb 2010 Rosfelder & LaMantia |
Social Media Savvy How are Certified Commercial Investment Members capitalizing on this Web revolution?  |
The Motley Fool August 12, 2009 Tim Beyers |
Is This the Next Great Tech Disruption? Facebook acquires Twitter rival FriendFeed for roughly $50 million in cash and stock -- and takes one step closer to beating Twitter at its own game.  |
U.S. Banker August 2010 Jennifer Mendelsohn |
How to Get Started in Social Media Most banks have yet to interact with customers using social networks, but interest is growing. The challenge is figuring out the best approach.  |
InsideFlyer May 2011 |
Frequent Flyers Flock to Social Media Here's a look at how online communities are changing the face of travel loyalty programs.  |
Pharmaceutical Executive July 3, 2007 Jessica DiPaolo |
Toolkit: Good Tailoring Does your marketing campaign reach the huddled masses of frustrated or illiterate healthcare consumers?  |
InternetNews April 20, 2010 |
Social Networking Guide for the Enterprise Popular social networking sites like Facebook and Twitter can be great for business but things can get out of control if the proper policies aren't in place and enforced.  |
CRM December 2015 Leonard Klie |
Social Media Is Now a Viable Support Channel Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform  |
Insurance & Technology November 18, 2009 Nathan Conz |
Progressive Details Twitter Strategy Progressive has leveraged micro-blogging site Twitter to foster customer engagement and improve customer service.  |
Search Engine Watch June 28, 2010 Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation.  |
Pharmaceutical Executive April 1, 2007 Fard Johnmar |
Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work.  |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.  |
Pharmaceutical Executive May 1, 2011 |
The Cloud and Beyond Cloud computing is becoming the IT platform of choice for pharma, affecting nearly every aspect of business.  |
Insurance & Technology September 9, 2009 Nathan Conz |
Anthem Embraces Social Networking In Wisconsin, Anthem Blue Cross and Blue Shield is leveraging a variety of social networking tools to interact with its members.  |
Pharmaceutical Executive June 1, 2007 Stan Bernard |
Consumerization: Pandora's Pillbox By going direct-to-consumer, the industry unwittingly unleashed a swarm of opportunities for other players to enter the pharmaceutical fray. And they made the most of it. Now, a decade later, pharma is feeling the fallout in consumer trust and product value. It's time to take back control.  |
PC Magazine March 5, 2009 Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles.  |
Pharmaceutical Executive January 1, 2006 Sarah Houlton |
Global Report: The UK's New Code of Conduct Pharma companies' relationships with doctors are being tightened in the United Kingdom, after a major overhaul of the Association of the British Pharmaceutical Industry's Code of Practice.  |
Wired June 22, 2009 Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility.  |
Pharmaceutical Executive May 1, 2007 |
Alternative Media: Centocor Documentary Turns Camera on Patients Roll out the red carpet -- pharma is going Hollywood. Here is how pharma can harness movies for health education.  |