| Similar Articles |
 |
CRM October 5, 2011 |
Silverpop Acquires Location-Based Marketing Platform PlacePunch The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy.  |
CRM June 10, 2011 Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.  |
CRM January 2012 Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers.  |
CRM March 13, 2015 Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.  |
CRM June 22, 2011 |
VerticalResponse Launches New Social Media Tools to Extend Email Marketing Campaigns VerticalResponse, a provider of self-service email marketing software, online survey, and direct mail marketing solutions for small businesses, today debuted its next-generation social sharing tools that provide deeper integration between email marketing and social media.  |
CRM September 2012 David Myron |
What Email Marketers Can Learn from Social Media By putting the customers' interests first, organizations can create personalized and relevant messages that deliver positive experiences. This will go a long way toward reinforcing trust with the company and its brand.  |
CRM August 28, 2013 |
Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors.  |
CRM April 1, 2004 David Myron |
BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday.  |
CRM October 2013 Maria Minsker |
Marketing Email Open Rates Jump Nearly a third of marketing emails are viewed -- a major increase compared to recent years.  |
CRM September 2013 Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness.  |
CRM August 3, 2012 Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability.  |
CRM April 11, 2014 Craig Fitzgerald |
The 3 Levels of Follow-Up Email remains the top engagement channel, but using it correctly is key.  |
CRM February 10, 2014 Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel.  |
CRM March 5, 2014 Maria Minsker |
Silverpop Launches E-Commerce-Focused Marketing Automation Solution The solution is the first of several industry-specific offerings to be released.  |
CRM April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter.  |
CRM April 2011 Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns.  |
CRM January 20, 2012 Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns.  |
CRM September 1, 2011 Brittany Farb |
Email Marketing Remains a Key Tactic for Retailers Retailers are more focused on using email for marketing programs to promote their social communities than for social sharing.  |
CRM July 8, 2015 Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.  |
CRM May 2003 Phillip Britt |
CRM in Action: Streamlining Customer Contact The Challenge: Manage mismatched customer email communications.  |
CRM October 5, 2012 Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option.  |
CRM October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again.  |
CRM May 2013 Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.  |
CRM December 11, 2010 Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution.  |
CRM January 13, 2012 Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge?  |
AFP eWire May 5, 2008 |
Don't Make Email Open Rates Your Canary in the Coal Mine Email tracking indicators may be casting a deceivingly dark shadow on your email campaign.  |
Fast Company Ekaterina Walter |
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before.  |
CRM December 14, 2011 Judith Aquino |
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns  |
CRM April 4, 2014 Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach.  |
CRM September 19, 2013 |
ExactTarget Expands Mobile Marketing Suite The company adds location-based messaging, MMS, and rich push notifications.  |
CRM November 20, 2013 Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1.  |
CRM May 2015 Oren Smilansky |
Wine Enthusiast Uncorks More Personalized Email Campaigns with Bluecore Solution A reduction in outgoing email increases revenue for the wine accessories company.  |
CRM September 2013 Maria Minsker |
Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers.  |
CRM February 27, 2014 |
Silverpop Updates the CoreMotives Email Marketing Solution CoreMotives now offers behavior-based lead nurturing and AB testing.  |
Pharmaceutical Executive February 1, 2006 Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.  |
CRM September 2011 Leonard Klie |
Email Marketing Has the Look Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success  |
CRM May 2006 Carol Ellison |
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email.  |
CRM June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data.  |
CRM February 2014 Maria Minsker |
The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing -- is your brand ready?  |
CRM February 19, 2014 Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.  |
AFP eWire July 31, 2013 Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more.  |
InternetNews November 15, 2010 |
Facebook Messages, the Next Step Beyond Email? Facebook unwraps a new system for collecting online communications in one unified format.  |
CRM January 17, 2012 Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages.  |
CRM September 2012 Judith Aquino |
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate.  |
CRM October 2015 Tye Pemberton |
AAA Ohio Succeeds with Liveclicker's RealTime Email Tools By making email-marketing campaigns more interactive, the club sees click-through rates jump 31 percent  |
CRM October 25, 2013 Daniel Incandela |
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does.  |
Pharmaceutical Executive December 1, 2008 Dave Ormesher |
The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing.  |
CRM November 1, 2005 Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.  |
CRM August 23, 2010 David Douglas Stone |
The Gift That Keeps On Giving Online gift cards are an untapped resource for email lead generation.  |
CRM July 11, 2014 Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results.  |