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CRM
October 5, 2011
Silverpop Acquires Location-Based Marketing Platform PlacePunch The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy. mark for My Articles similar articles
CRM
June 10, 2011
Leonard Klie
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. mark for My Articles similar articles
CRM
January 2012
Judith Aquino
Don't Count Out Email Yet New advances make email a smart choice for marketers. mark for My Articles similar articles
CRM
March 13, 2015
Loren McDonald
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. mark for My Articles similar articles
CRM
June 22, 2011
VerticalResponse Launches New Social Media Tools to Extend Email Marketing Campaigns VerticalResponse, a provider of self-service email marketing software, online survey, and direct mail marketing solutions for small businesses, today debuted its next-generation social sharing tools that provide deeper integration between email marketing and social media. mark for My Articles similar articles
CRM
September 2012
David Myron
What Email Marketers Can Learn from Social Media By putting the customers' interests first, organizations can create personalized and relevant messages that deliver positive experiences. This will go a long way toward reinforcing trust with the company and its brand. mark for My Articles similar articles
CRM
August 28, 2013
Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors. mark for My Articles similar articles
CRM
April 1, 2004
David Myron
BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday. mark for My Articles similar articles
CRM
October 2013
Maria Minsker
Marketing Email Open Rates Jump Nearly a third of marketing emails are viewed -- a major increase compared to recent years. mark for My Articles similar articles
CRM
September 2013
Maria Minsker
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. mark for My Articles similar articles
CRM
August 3, 2012
Carrie Scott
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. mark for My Articles similar articles
CRM
April 11, 2014
Craig Fitzgerald
The 3 Levels of Follow-Up Email remains the top engagement channel, but using it correctly is key. mark for My Articles similar articles
CRM
February 10, 2014
Maria Minsker
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. mark for My Articles similar articles
CRM
March 5, 2014
Maria Minsker
Silverpop Launches E-Commerce-Focused Marketing Automation Solution The solution is the first of several industry-specific offerings to be released. mark for My Articles similar articles
CRM
April 16, 2015
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. mark for My Articles similar articles
CRM
April 2011
Brittany Farb
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. mark for My Articles similar articles
CRM
January 20, 2012
Kara Trivunovic
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. mark for My Articles similar articles
CRM
September 1, 2011
Brittany Farb
Email Marketing Remains a Key Tactic for Retailers Retailers are more focused on using email for marketing programs to promote their social communities than for social sharing. mark for My Articles similar articles
CRM
July 8, 2015
Charles Nicholls
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. mark for My Articles similar articles
CRM
May 2003
Phillip Britt
CRM in Action: Streamlining Customer Contact The Challenge: Manage mismatched customer email communications. mark for My Articles similar articles
CRM
October 5, 2012
Kyle Lacy
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. mark for My Articles similar articles
CRM
October 2, 2013
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. mark for My Articles similar articles
CRM
May 2013
Judith Aquino
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. mark for My Articles similar articles
CRM
December 11, 2010
Gib Bassett
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. mark for My Articles similar articles
CRM
January 13, 2012
Rich Flek
Harnessing the Power of Social Media Are you prepared to meet the challenge? mark for My Articles similar articles
AFP eWire
May 5, 2008
Don't Make Email Open Rates Your Canary in the Coal Mine Email tracking indicators may be casting a deceivingly dark shadow on your email campaign. mark for My Articles similar articles
Fast Company
Ekaterina Walter
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before. mark for My Articles similar articles
CRM
December 14, 2011
Judith Aquino
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns mark for My Articles similar articles
CRM
April 4, 2014
Kane Russell
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. mark for My Articles similar articles
CRM
September 19, 2013
ExactTarget Expands Mobile Marketing Suite The company adds location-based messaging, MMS, and rich push notifications. mark for My Articles similar articles
CRM
November 20, 2013
Maria Minsker
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. mark for My Articles similar articles
CRM
May 2015
Oren Smilansky
Wine Enthusiast Uncorks More Personalized Email Campaigns with Bluecore Solution A reduction in outgoing email increases revenue for the wine accessories company. mark for My Articles similar articles
CRM
September 2013
Maria Minsker
Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers. mark for My Articles similar articles
CRM
February 27, 2014
Silverpop Updates the CoreMotives Email Marketing Solution CoreMotives now offers behavior-based lead nurturing and AB testing. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Jere Doyle
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. mark for My Articles similar articles
CRM
September 2011
Leonard Klie
Email Marketing Has the Look Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success mark for My Articles similar articles
CRM
May 2006
Carol Ellison
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email. mark for My Articles similar articles
CRM
June 6, 2012
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. mark for My Articles similar articles
CRM
February 2014
Maria Minsker
The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing -- is your brand ready? mark for My Articles similar articles
CRM
February 19, 2014
Maria Minsker
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. mark for My Articles similar articles
AFP eWire
July 31, 2013
Mike Snusz
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more. mark for My Articles similar articles
InternetNews
November 15, 2010
Facebook Messages, the Next Step Beyond Email? Facebook unwraps a new system for collecting online communications in one unified format. mark for My Articles similar articles
CRM
January 17, 2012
Judith Aquino
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. mark for My Articles similar articles
CRM
September 2012
Judith Aquino
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate. mark for My Articles similar articles
CRM
October 2015
Tye Pemberton
AAA Ohio Succeeds with Liveclicker's RealTime Email Tools By making email-marketing campaigns more interactive, the club sees click-through rates jump 31 percent mark for My Articles similar articles
CRM
October 25, 2013
Daniel Incandela
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2008
Dave Ormesher
The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing. mark for My Articles similar articles
CRM
November 1, 2005
Colin Beasty
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. mark for My Articles similar articles
CRM
August 23, 2010
David Douglas Stone
The Gift That Keeps On Giving Online gift cards are an untapped resource for email lead generation. mark for My Articles similar articles
CRM
July 11, 2014
Scott Vaughan
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. mark for My Articles similar articles