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Pharmaceutical Executive September 1, 2011 |
Pharma and Social Media: Ready to Make Nice? The time is right for industry to overcome its social media phobia once and for all.  |
Pharmaceutical Executive January 1, 2011 Walter Armstrong |
The List It's a new year. Even pharma, with its glacial timelines, has its "Out with the old, in with the new" moment. Welcome to 2011!  |
Pharmaceutical Executive February 1, 2014 Longacre et al. |
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media."  |
Pharmaceutical Executive June 1, 2009 Michael Maher |
Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.  |
Pharmaceutical Executive August 1, 2013 Peter Houston |
The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges.  |
Pharmaceutical Executive May 1, 2009 Lee Slovitt |
A Day Late and a Dollar Short Pharma marketers face a crisis in digital media. But there's a way to turn it around.  |
Pharmaceutical Executive October 1, 2011 |
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare.  |
Fast Company Ekaterina Walter |
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before.  |
Pharmaceutical Executive February 1, 2009 David Johnson |
Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles.  |
Pharmaceutical Executive August 1, 2014 Jill Wechsler |
Social Media Struggles Continue Tweeting limited, corrections okay, says FDA, as industry, regulators wrestle with the digital world.  |
CRM November 2014 Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion.  |
Pharmaceutical Executive April 1, 2007 Fard Johnmar |
Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work.  |
Pharmaceutical Executive May 1, 2012 |
The Personal Touch in Digital Promotion The shift from sales rep meetings to digital selling methods must include innovation and a physician-centered mindset in order to be successful.  |
Pharmaceutical Executive March 1, 2012 Ringler & Comer |
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma  |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.  |
Pharmaceutical Executive June 1, 2012 Mark Chataway |
Can Social Media Give Big Pharma Back its Reputation? The industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own.  |
CRM November 2009 Lauren McKay |
Pharmaceuticals -- CRM Undergoes an Experimental New Treatment An older CRM vertical gets a new dose of on-demand technology.  |
Chemistry World June 6, 2013 Phillip Broadwith |
Big data to sniff out drug marketing fraud The US Food and Drug Administration is offering a contract for a company to collect and analyze data on pharma companies' promotional activities. The aim is to use this big data approach to spot off-label marketing and other forms of marketing fraud.  |
Pharmaceutical Executive May 1, 2006 Stephen Wray |
Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers.  |
Pharmaceutical Executive October 1, 2008 Patrick Clinton |
Future Shock A vision of pharma's next business model is starting to emerge. But how do we get from here to there?  |
Pharmaceutical Executive February 1, 2006 Chandler & Chicco |
Public Relations: Damage Control Unless pharma defines a compelling story, and defends it vigorously in the consumer marketplace, others will enter that vacuum and tell the story for it -- in far less flattering ways  |
Pharmaceutical Executive August 1, 2008 Marjorie Martin |
All Aboard! What's it going to take for pharma to get on board Web 2.0 and depart from the "selling and telling" approach?  |
Pharmaceutical Executive October 1, 2008 Andrew Levitt |
What's The Buzz What's the buzz all about? Word of mouth is more effective than we think.  |
Pharmaceutical Executive May 1, 2005 Kathy Kastner |
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers.  |
CRM October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program.  |
Pharmaceutical Executive January 1, 2012 |
Compliance: Getting Those Ducks in a Row Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas.  |
Pharmaceutical Executive June 1, 2006 Philip A. George |
Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV.  |
Pharmaceutical Executive November 1, 2006 |
Alternative Media: Time to Change the Channel Upgraded hospital television and Internet systems equal new marketing opportunities.  |
Pharmaceutical Executive July 30, 2007 |
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations.  |
Pharmaceutical Executive May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.  |
The Motley Fool February 25, 2011 Aditi Baid |
War of the Web Giants Some people believe that what Google did to Microsoft years ago is exactly what Facebook might be doing to Google right now.  |
Pharmaceutical Executive June 1, 2005 Zimmerman & Fay |
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole.  |
Search Engine Watch February 20, 2011 Dean Stephens |
Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right.  |
The Motley Fool August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line?  |
InternetNews November 6, 2007 Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program.  |
Pharmaceutical Executive September 1, 2008 |
Considering Consumer Change: Q&A with Jim Joseph, Saatchi & Saatchi How will pharma fare in the new age of health and wellness marketing?  |
Search Engine Watch February 10, 2011 Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.  |
Pharmaceutical Executive July 1, 2011 |
How to Prevent a Facebook Faux Pas Here are a few 'Like' and 'Dislike' practices that companies should consider, prior to Facebook's great enabling.  |
Pharmaceutical Executive August 1, 2006 Patrick Clinton |
From the Editor: Take Your Seat There's a lot to accomplish in the pharmaceutical industry. But considering what the industry has done in 25 years, it's not impossible.  |
Pharmaceutical Executive April 10, 2014 Peter Houston |
Fixing Wikipedia Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients?  |
Pharmaceutical Executive April 1, 2012 Bill Drummy |
Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow.  |
Financial Advisor July 2011 David Lawrence |
Learning To Socialize Integrating social media into your advisory practice takes careful evaluation to get the most from what it has to offer.  |
Fast Company Pavithra Mohan |
Facebook Follows Netflix's Lead With Post-Play Videos Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site, sharing ad revenue with publishers.  |
Pharmaceutical Executive December 1, 2006 Ragnar Lofstedt |
Back Page: The Post-Trust World People no longer put their faith in industry or regulators. What can we do about that? A good start would be understanding the human side of risk.  |
Pharmaceutical Executive March 1, 2007 Maraldo & Lister |
Back Page: Let's Get Gutsy Pharma gets no respect from the public. But instead of complaining about it, industry should stop whining and start leading. Here's a seven-point starter kit.  |
Pharmaceutical Executive March 1, 2012 Jill Wechsler |
When Talk is Not So Cheap FDA and industry are pushing user fees, while they struggle with curbs on communications.  |
Pharmaceutical Executive August 1, 2005 Blumberg & Evans |
Alternative Media: RSS Revolution This new technology provides pharma marketers an opportunity to foster a relationship with consumers that leads to strong brand affinity and trust.  |
Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches.  |
Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages.  |
Search Engine Watch April 7, 2011 Kaila Strong |
Google +1: Death of Facebook Like? Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent.  |