MagPortal.com   Clustify - document clustering
 Home  |  Newsletter  |  My Articles  |  My Account  |  Help 
Similar Articles
Pharmaceutical Executive
September 1, 2011
Pharma and Social Media: Ready to Make Nice? The time is right for industry to overcome its social media phobia once and for all. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2011
Walter Armstrong
The List It's a new year. Even pharma, with its glacial timelines, has its "Out with the old, in with the new" moment. Welcome to 2011! mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2014
Longacre et al.
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media." mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2009
Michael Maher
Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2013
Peter Houston
The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2009
Lee Slovitt
A Day Late and a Dollar Short Pharma marketers face a crisis in digital media. But there's a way to turn it around. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2011
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare. mark for My Articles similar articles
Fast Company
Ekaterina Walter
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2009
David Johnson
Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2014
Jill Wechsler
Social Media Struggles Continue Tweeting limited, corrections okay, says FDA, as industry, regulators wrestle with the digital world. mark for My Articles similar articles
CRM
November 2014
Maria Minsker
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2007
Fard Johnmar
Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2012
The Personal Touch in Digital Promotion The shift from sales rep meetings to digital selling methods must include innovation and a physician-centered mindset in order to be successful. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2012
Ringler & Comer
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma mark for My Articles similar articles
Search Engine Watch
November 2, 2009
Ron Jones
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2012
Mark Chataway
Can Social Media Give Big Pharma Back its Reputation? The industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own. mark for My Articles similar articles
CRM
November 2009
Lauren McKay
Pharmaceuticals -- CRM Undergoes an Experimental New Treatment An older CRM vertical gets a new dose of on-demand technology. mark for My Articles similar articles
Chemistry World
June 6, 2013
Phillip Broadwith
Big data to sniff out drug marketing fraud The US Food and Drug Administration is offering a contract for a company to collect and analyze data on pharma companies' promotional activities. The aim is to use this big data approach to spot off-label marketing and other forms of marketing fraud. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2006
Stephen Wray
Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2008
Patrick Clinton
Future Shock A vision of pharma's next business model is starting to emerge. But how do we get from here to there? mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Chandler & Chicco
Public Relations: Damage Control Unless pharma defines a compelling story, and defends it vigorously in the consumer marketplace, others will enter that vacuum and tell the story for it -- in far less flattering ways mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2008
Marjorie Martin
All Aboard! What's it going to take for pharma to get on board Web 2.0 and depart from the "selling and telling" approach? mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2008
Andrew Levitt
What's The Buzz What's the buzz all about? Word of mouth is more effective than we think. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Kathy Kastner
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers. mark for My Articles similar articles
CRM
October 16, 2015
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2012
Compliance: Getting Those Ducks in a Row Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2006
Philip A. George
Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2006
Alternative Media: Time to Change the Channel Upgraded hospital television and Internet systems equal new marketing opportunities. mark for My Articles similar articles
Pharmaceutical Executive
July 30, 2007
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2009
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. mark for My Articles similar articles
The Motley Fool
February 25, 2011
Aditi Baid
War of the Web Giants Some people believe that what Google did to Microsoft years ago is exactly what Facebook might be doing to Google right now. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Zimmerman & Fay
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole. mark for My Articles similar articles
Search Engine Watch
February 20, 2011
Dean Stephens
Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right. mark for My Articles similar articles
The Motley Fool
August 3, 2010
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? mark for My Articles similar articles
InternetNews
November 6, 2007
Kenneth Corbin
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2008
Considering Consumer Change: Q&A with Jim Joseph, Saatchi & Saatchi How will pharma fare in the new age of health and wellness marketing? mark for My Articles similar articles
Search Engine Watch
February 10, 2011
Guillaume Bouchard
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2011
How to Prevent a Facebook Faux Pas Here are a few 'Like' and 'Dislike' practices that companies should consider, prior to Facebook's great enabling. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2006
Patrick Clinton
From the Editor: Take Your Seat There's a lot to accomplish in the pharmaceutical industry. But considering what the industry has done in 25 years, it's not impossible. mark for My Articles similar articles
Pharmaceutical Executive
April 10, 2014
Peter Houston
Fixing Wikipedia Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2012
Bill Drummy
Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow. mark for My Articles similar articles
Financial Advisor
July 2011
David Lawrence
Learning To Socialize Integrating social media into your advisory practice takes careful evaluation to get the most from what it has to offer. mark for My Articles similar articles
Fast Company
Pavithra Mohan
Facebook Follows Netflix's Lead With Post-Play Videos Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site, sharing ad revenue with publishers. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2006
Ragnar Lofstedt
Back Page: The Post-Trust World People no longer put their faith in industry or regulators. What can we do about that? A good start would be understanding the human side of risk. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2007
Maraldo & Lister
Back Page: Let's Get Gutsy Pharma gets no respect from the public. But instead of complaining about it, industry should stop whining and start leading. Here's a seven-point starter kit. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2012
Jill Wechsler
When Talk is Not So Cheap FDA and industry are pushing user fees, while they struggle with curbs on communications. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2005
Blumberg & Evans
Alternative Media: RSS Revolution This new technology provides pharma marketers an opportunity to foster a relationship with consumers that leads to strong brand affinity and trust. mark for My Articles similar articles
Search Engine Watch
November 16, 2009
Ron Jones
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. mark for My Articles similar articles
Search Engine Watch
November 9, 2009
Ron Jones
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. mark for My Articles similar articles
Search Engine Watch
April 7, 2011
Kaila Strong
Google +1: Death of Facebook Like? Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent. mark for My Articles similar articles