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Search Engine Watch June 15, 2010 Kristi Hines |
Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.  |
Search Engine Watch August 12, 2010 Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.  |
Search Engine Watch September 7, 2010 Kristi Hines |
How to Find the Best Internal Site Pages Based on PageRank and Backlinks With this simple process, and two free tools, you can find the best pages on a website to get great links.  |
Search Engine Watch July 31, 2008 Sage Lewis |
Link Building: Understand Where You Are To Know Where You're Going In link building, if you don't know where you're going, you'll probably end up someplace else.  |
Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.  |
Search Engine Watch April 22, 2010 John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.  |
Search Engine Watch February 1, 2011 Garrett French |
The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.  |
Entrepreneur September 2006 Amanda Kooser |
Think Links The road to link popularity.  |
Search Engine Watch April 19, 2011 Jennifer Van Iderstyne |
You Are the Ultimate Link Building Tool Killer SEO tools can definitely strengthen a link building campaign and help with data collection, organization, and presentation. Ultimately, though, these tools are nothing without the minds and hands controlling them.  |
Search Engine Watch January 20, 2011 Justilien Gaspard |
Alternative Ways to Find Sites for Link Building When trying to build links, you don't have to rely only on organic search for your research. Here are some additional sources.  |
Search Engine Watch March 3, 2009 Carrie Hill |
SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.  |
Search Engine Watch July 7, 2009 Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.  |
Search Engine Watch November 5, 2010 Nichola Stott |
When Link Loss Ain't No Bad Thing Allowing low quality links to degrade can have a positive effect on rank. Some observations from a real world example.  |
Search Engine Watch July 16, 2009 Sage Lewis |
Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?  |
Search Engine Watch February 21, 2011 Josh McCoy |
Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.  |
Search Engine Watch September 1, 2010 Jeremy Bencken |
6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.  |
Search Engine Watch April 21, 2009 Mark Jackson |
Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site.  |
Search Engine Watch February 2, 2009 Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?  |
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne |
Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.  |
Search Engine Watch July 27, 2010 Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.  |
Search Engine Watch March 8, 2011 Kristi Hines |
Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.  |
Search Engine Watch February 23, 2010 Eric Enge |
Using Linkscape Metrics to Prioritize Link Building Campaigns How to get the most out different backlink reports and generate high value link targets.  |
Search Engine Watch April 20, 2009 Ron Jones |
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.  |
Search Engine Watch September 14, 2010 Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.  |
Search Engine Watch August 13, 2010 Nichola Stott |
Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.  |
Search Engine Watch August 10, 2010 Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money.  |
Search Engine Watch February 3, 2009 Mark Jackson |
Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site.  |
Search Engine Watch June 5, 2008 Sage Lewis |
3 Ways to Spy on Your Competitors Master these three gadgets and you'll be one step closing to being the secret agent link sleuth you always wanted to be.  |
Search Engine Watch January 10, 2011 Adam Audette |
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.  |
Search Engine Watch July 8, 2010 Garrett French |
How to Conduct a Link Opportunity Inventory (Plus 9 Common Link Opportunity Types) A link opportunity inventory shows where the greatest concentrations of opportunity exist, which enables link builders to create specific campaigns targeting these opportunity veins.  |
Search Engine Watch November 2, 2010 Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.  |
Search Engine Watch November 30, 2010 Kristi Hines |
4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.  |
Search Engine Watch October 28, 2010 Garrett French |
How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.  |
Search Engine Watch January 23, 2009 Chris Boggs |
A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.  |
Search Engine Watch January 12, 2010 Eric Enge |
Use the 80-20 Rule to do the Hard SEO Stuff Really Well When building links and generating site content, take on the hard tasks that your competition probably won't want to deal with.  |
Search Engine Watch May 20, 2009 Eric Enge |
Before You Start Link Building Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results.  |
Search Engine Watch November 24, 2009 Mark Jackson |
Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.  |
Search Engine Watch January 9, 2011 Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.  |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.  |
Search Engine Watch November 11, 2003 Elizabeth Osmeloski |
The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.  |
Search Engine Watch September 22, 2010 Gareth Owen |
Improve Your Rankings by Removing Links SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.  |
Search Engine Watch July 13, 2010 Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.  |
Search Engine Watch December 30, 2008 Mark Jackson |
The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients?  |
Search Engine Watch August 24, 2010 Gareth Owen |
Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.  |
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne |
The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.  |
Search Engine Watch July 30, 2009 Sage Lewis |
Re-Thinking Link Building Commentary Readers respond to Sage's last column, where he urged them to change the way they think about link building.  |
Search Engine Watch September 12, 2008 William Flaiz |
Would You Endorse this Web Site? Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous.  |
Search Engine Watch January 11, 2011 Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.  |
Search Engine Watch July 16, 2010 Nichola Stott |
Are We Over-Engineering the Link Graph? Brand versus keyword-rich anchor text: a case study on ranking factors.  |
Search Engine Watch June 17, 2010 Peter van der Graaf |
SEO & Link Building: The Domain Authority Factor Tips on how to gain authority, use it to your own benefit, and avoid Google penalties.  |