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Search Engine Watch June 4, 2008 Eric Enge |
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.  |
Pharmaceutical Executive February 1, 2006 Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.  |
Search Engine Watch October 1, 2009 Melissa Mackey |
PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.  |
Search Engine Watch July 28, 2004 Grant Crowell |
Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign?  |
Search Engine Watch January 9, 2009 Gregg Stewart |
Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.  |
CRM September 3, 2015 Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.  |
Search Engine Watch February 22, 2011 Melissa Mackey |
AdWords Campaign Experiments: Details and Pitfalls Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing.  |
Search Engine Watch September 29, 2008 David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.  |
Search Engine Watch January 25, 2005 Fredrick Marckini |
Integrating Search with Other Marketing Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions.  |
Search Engine Watch March 23, 2009 Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.  |
Fast Company March 2014 |
The Finally Frontier If Scotland wants to display its technology, why launch a satellite?  |
Search Engine Watch April 27, 2010 Jeremy Hull |
Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two.  |
Search Engine Watch September 15, 2010 Joseph Kerschbaum |
5 Things to Try to With Google AdWords Campaign Experiments (ACE) We review the different types of experiments that can be launched using ACE, and where the feature needs improvement.  |
Search Engine Watch April 19, 2006 Amy Edelstein |
Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics.  |
Search Engine Watch September 30, 2010 Melissa Mackey |
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.  |
InternetNews April 10, 2009 Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more.  |
Search Engine Watch September 10, 2010 Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign.  |
CRM July 2006 Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps.  |
CRM August 1, 2007 Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking.  |
Entrepreneur June 2005 Kim T. Gordon |
Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.  |
Search Engine Watch January 21, 2011 Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules.  |
Search Engine Watch June 9, 2010 Alex Cohen |
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.  |
Entrepreneur November 2003 Catherine Seda |
The ROI Treatment Get better results by creating an ROI model.  |
CRM November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns.  |
CRM July 1, 2006 Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization...  |
Search Engine Watch April 4, 2006 Amy Edelstein |
Putting Search in the Ad Mix Search advertising used to be an afterthought, but now it has become a fundamental part of the overall advertising strategy of most major brands.  |
Search Engine Watch January 7, 2011 Matt Lawson |
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.  |
Search Engine Watch August 29, 2008 Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline.  |
CRM November 1, 2005 Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.  |
Search Engine Watch September 2, 2010 Melissa Mackey |
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."  |
Search Engine Watch July 14, 2008 David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.  |
CRM November 7, 2012 Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels.  |
Search Engine Watch October 27, 2004 Grant Crowell |
Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?  |
Search Engine Watch August 22, 2008 Gregg Stewart |
6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.  |
Search Engine Watch December 17, 2010 Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns.  |
Search Engine Watch July 8, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign.  |
Search Engine Watch March 31, 2004 Arnaud Fischer |
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.  |
Search Engine Watch June 24, 2010 Jason Tabeling |
How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords.  |
Search Engine Watch September 4, 2008 Justilien Gaspard |
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience.  |
Entrepreneur April 2007 Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.  |
Entrepreneur December 2004 Nancy Michaels |
Patriot Acts Should you play up the "Made in the USA" angle in your marketing campaign?  |
Search Engine Watch May 26, 2010 Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process.  |
Entrepreneur February 2008 Kim T. Gordon |
Join Forces Marketing for a charitable cause can benefit your company, too.  |
Search Engine Watch June 16, 2008 David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale.  |
Search Engine Watch July 1, 2009 Jason Tabeling |
Balancing Efficiency and Volume in Paid Search On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign.  |
Search Engine Watch January 4, 2006 Greg Jarboe |
SEM Campaign & Project Management, Part 1 What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients.  |
Pharmaceutical Executive March 1, 2007 Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.  |
CRM December 2014 Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges.  |
BusinessWeek April 30, 2007 Javers & Dunham |
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports.  |
AFP eWire March 30, 2010 |
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance.  |