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Search Engine Watch
June 4, 2008
Eric Enge
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Jere Doyle
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. mark for My Articles similar articles
Search Engine Watch
October 1, 2009
Melissa Mackey
PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. mark for My Articles similar articles
Search Engine Watch
July 28, 2004
Grant Crowell
Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign? mark for My Articles similar articles
Search Engine Watch
January 9, 2009
Gregg Stewart
Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. mark for My Articles similar articles
CRM
September 3, 2015
Jessica Hawthorne-Castro
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. mark for My Articles similar articles
Search Engine Watch
February 22, 2011
Melissa Mackey
AdWords Campaign Experiments: Details and Pitfalls Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. mark for My Articles similar articles
Search Engine Watch
September 29, 2008
David Szetela
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. mark for My Articles similar articles
Search Engine Watch
January 25, 2005
Fredrick Marckini
Integrating Search with Other Marketing Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions. mark for My Articles similar articles
Search Engine Watch
March 23, 2009
Ron Jones
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. mark for My Articles similar articles
Fast Company
March 2014
The Finally Frontier If Scotland wants to display its technology, why launch a satellite? mark for My Articles similar articles
Search Engine Watch
April 27, 2010
Jeremy Hull
Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two. mark for My Articles similar articles
Search Engine Watch
September 15, 2010
Joseph Kerschbaum
5 Things to Try to With Google AdWords Campaign Experiments (ACE) We review the different types of experiments that can be launched using ACE, and where the feature needs improvement. mark for My Articles similar articles
Search Engine Watch
April 19, 2006
Amy Edelstein
Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics. mark for My Articles similar articles
Search Engine Watch
September 30, 2010
Melissa Mackey
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. mark for My Articles similar articles
InternetNews
April 10, 2009
Kenneth Corbin
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. mark for My Articles similar articles
Search Engine Watch
September 10, 2010
Dan Yomtobian
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. mark for My Articles similar articles
CRM
July 2006
Colin Beasty
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. mark for My Articles similar articles
CRM
August 1, 2007
Colin Beasty
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. mark for My Articles similar articles
Entrepreneur
June 2005
Kim T. Gordon
Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes. mark for My Articles similar articles
Search Engine Watch
January 21, 2011
Joseph Kerschbaum
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. mark for My Articles similar articles
Search Engine Watch
June 9, 2010
Alex Cohen
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business. mark for My Articles similar articles
Entrepreneur
November 2003
Catherine Seda
The ROI Treatment Get better results by creating an ROI model. mark for My Articles similar articles
CRM
November 25, 2011
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. mark for My Articles similar articles
CRM
July 1, 2006
Colin Beasty
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... mark for My Articles similar articles
Search Engine Watch
April 4, 2006
Amy Edelstein
Putting Search in the Ad Mix Search advertising used to be an afterthought, but now it has become a fundamental part of the overall advertising strategy of most major brands. mark for My Articles similar articles
Search Engine Watch
January 7, 2011
Matt Lawson
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. mark for My Articles similar articles
Search Engine Watch
August 29, 2008
Michael Boland
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. mark for My Articles similar articles
CRM
November 1, 2005
Colin Beasty
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. mark for My Articles similar articles
Search Engine Watch
September 2, 2010
Melissa Mackey
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." mark for My Articles similar articles
Search Engine Watch
July 14, 2008
David Szetela
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. mark for My Articles similar articles
CRM
November 7, 2012
Judith Aquino
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. mark for My Articles similar articles
Search Engine Watch
October 27, 2004
Grant Crowell
Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? mark for My Articles similar articles
Search Engine Watch
August 22, 2008
Gregg Stewart
6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. mark for My Articles similar articles
Search Engine Watch
December 17, 2010
Melissa Mackey
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. mark for My Articles similar articles
Search Engine Watch
July 8, 2010
Melissa Mackey
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. mark for My Articles similar articles
Search Engine Watch
March 31, 2004
Arnaud Fischer
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. mark for My Articles similar articles
Search Engine Watch
June 24, 2010
Jason Tabeling
How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords. mark for My Articles similar articles
Search Engine Watch
September 4, 2008
Justilien Gaspard
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. mark for My Articles similar articles
Entrepreneur
April 2007
Kim T. Gordon
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. mark for My Articles similar articles
Entrepreneur
December 2004
Nancy Michaels
Patriot Acts Should you play up the "Made in the USA" angle in your marketing campaign? mark for My Articles similar articles
Search Engine Watch
May 26, 2010
Joseph Kerschbaum
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. mark for My Articles similar articles
Entrepreneur
February 2008
Kim T. Gordon
Join Forces Marketing for a charitable cause can benefit your company, too. mark for My Articles similar articles
Search Engine Watch
June 16, 2008
David Szetela
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. mark for My Articles similar articles
Search Engine Watch
July 1, 2009
Jason Tabeling
Balancing Efficiency and Volume in Paid Search On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. mark for My Articles similar articles
Search Engine Watch
January 4, 2006
Greg Jarboe
SEM Campaign & Project Management, Part 1 What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2007
Alex Porter
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. mark for My Articles similar articles
CRM
December 2014
Leonard Klie
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. mark for My Articles similar articles
BusinessWeek
April 30, 2007
Javers & Dunham
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports. mark for My Articles similar articles
AFP eWire
March 30, 2010
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. mark for My Articles similar articles