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Search Engine Watch May 11, 2010 Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework A framework for SEO strategy that captures the three primary elements of search engine optimization. First up: SEO and search engine crawling analysis. Part one of a three-part series.  |
Search Engine Watch November 4, 2010 Adam Audette |
The Art and Science of SEO Site Audits SEO audits are essential. Here are tips on how to get started with your own technical SEO audits, diagnosing on-page and off-page issues that could be hurting your organic rankings, plus some recommended tools.  |
Search Engine Watch June 8, 2010 Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2) A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series.  |
Search Engine Watch December 8, 2010 Adam Audette |
SEO for Bing: Don't Ignore It Bing offers a heavily e-commerce-focused demographic that can deliver modest, but incremental, traffic and revenue. Here are some SEO tactics and best practices for Bing.  |
Search Engine Watch August 11, 2009 Eric Enge |
The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.  |
Search Engine Watch June 12, 2009 Chris Boggs |
How Long Should It Take for SEO to Show Results? How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition.  |
Search Engine Watch July 6, 2010 Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) A framework for SEO strategy that captures the three primary elements of search engine optimization. The final installment of a three-part series.  |
D-Lib Mar/Apr 2015 McCown et al. |
Tools for Discovering and Archiving the Mobile Web Many websites are adapting their content for users who are accessing the Web using smartphones and tablets. The growth of this Mobile Web has required web archivists to change their practices in order to collect this ephemeral web content.  |
Search Engine Watch September 29, 2010 Adam Audette |
A Short Synopsis of Advanced SEO in Late 2010 Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy.  |
Search Engine Watch November 18, 2003 Shari Thurow |
Search Engines and Web Server Issues What is the best way to move a site from one server to another without affecting search engine visibility? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning?  |
Search Engine Watch December 19, 2007 Eric Enge |
Search Engine Visibility and Site Crawlability, Part 1 This is the first of two articles outlining and explaining the SEO problems two experts identified with dynamic Web sites and solutions.  |
Search Engine Watch February 17, 2009 Mark Jackson |
Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen.  |
Search Engine Watch February 28, 2011 Ray "Catfish" Comstock |
The Canonical Tag Can Save You from the Duplicate Content Monster How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues.  |
Search Engine Watch May 11, 2009 Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.  |
Search Engine Watch January 20, 2011 P.J. Fusco |
Enterprise SEO: 3 Secrets to Scalable Success in 2011 Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing.  |
Search Engine Watch February 15, 2010 John Greer |
Mastering Google Webmaster Central From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition.  |
Search Engine Watch May 6, 2008 Mark Jackson |
Conducting a Redirect Audit on Your Web Site - Part 2 Knowing which pages on your site are returning errors, and which ones are being redirected can help you pinpoint issues to address. Performing a redirect audit can help you get to the bottom of those problems.  |
Search Engine Watch September 26, 2008 Chris Boggs |
Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."  |
Search Engine Watch August 30, 2010 John Greer |
SEO, Meet Server. Server, Meet SEO. Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.  |
Search Engine Watch September 13, 2010 Josh McCoy |
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders.  |
Search Engine Watch November 22, 2010 Bas van den Beld |
Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect.  |
Search Engine Watch September 16, 2008 Mark Jackson |
Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer.  |
Search Engine Watch September 24, 2008 Eric Enge |
Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.  |
Search Engine Watch December 20, 2007 Eric Enge |
Search Engine Visibility and Site Crawlability, Part 2 During the recent SES Chicago show Laura Thieme and Matt Bailey provided a great overview of the major issues confronting dynamic web sites.  |
Search Engine Watch August 28, 2009 Chris Boggs |
Common SEO Problems of E-commerce Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites.  |
Search Engine Watch April 20, 2009 Ron Jones |
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.  |
Search Engine Watch August 3, 2010 Adam Audette |
How To Not Fail At SEO How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.  |
Search Engine Watch September 30, 2008 Mark Jackson |
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive?  |
Search Engine Watch February 25, 2009 Eric Enge |
Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next.  |
Search Engine Watch August 12, 2008 Mark Jackson |
Proper SEO and the Robots.txt File By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems.  |
Search Engine Watch September 23, 2008 Mark Jackson |
Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks.  |
Search Engine Watch March 6, 2009 Chris Boggs |
Combating SEO Implementation Paralysis For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let's look at some causes of this implementation paralysis, and ways to avoid or mitigate its impact.  |
Search Engine Watch October 7, 2008 Mark Jackson |
What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.  |
Search Engine Watch October 1, 2010 Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.  |
Search Engine Watch August 31, 2010 Adam Audette |
How Do You Find High-quality SEO Services? A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs.  |
Search Engine Watch July 29, 2008 Aaron Shear |
When's an Outage More than Just an Outage? In SEO for major sites, one of the most overlooked factors is uptime. How does an outage impact your SEO efforts?  |
Searcher November 2011 Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.  |
Search Engine Watch February 11, 2009 Eric Enge |
Getting Buy-In Is A Crucial First Step in Enterprise SEO Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy.  |
Search Engine Watch April 13, 2010 Adam Audette |
Want Big SEO Results? You Need Big SEO Ideas If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action.  |
Search Engine Watch April 25, 2011 Ray "Catfish" Comstock |
3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.  |
Search Engine Watch June 9, 2009 Mark Jackson |
Are PPC Ads Now Counting in Google Organic Backlinks? In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.  |
Search Engine Watch September 8, 2010 Ralph Tegtmeier |
The Daily Con Job: Rogue Spiders in the Wild If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be.  |
Search Engine Watch October 13, 2009 Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.  |
Search Engine Watch August 25, 2009 Eric Enge |
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.  |
Entrepreneur February 2010 Erin Weinger |
What You Don't Know About SEO It's essential to understand SEO before you spend thousands hiring consultants you may not even need.  |
D-Lib Mar/Apr 2008 Smith & Nelson |
Site Design Impact on Robots An examination of search engine crawler behavior at deep and wide websites.  |
Search Engine Watch September 14, 2010 Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.  |
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock |
SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.  |
Search Engine Watch June 23, 2009 Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series.  |
Search Engine Watch March 4, 2011 Eric Enge |
Case Study: Impact of Code Cleanup on Site Traffic How six months of improving site speed saw 40 percent increase in traffic.  |