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CRM November 2009 Clara Shih |
Facebook Is the Future of CRM Only social media can put the customer back into CRM.  |
CRM December 14, 2011 Judith Aquino |
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns  |
CRM September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook.  |
Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages.  |
CRM December 9, 2011 Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets.  |
Fast Company Ekaterina Walter |
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before.  |
CRM June 2015 Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences  |
Search Engine Watch April 5, 2011 Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them.  |
CRM November 2014 Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion.  |
Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches.  |
Fast Company Rachel Gillett |
Infographic: 6 Rules For Managing Your Business's Facebook Page If you're part of the 93% of marketers who use social media for business, then you already understand how much weight it carries for your company, and you likely place a lot of value in your company Facebook page.  |
CRM January 23, 2012 |
Conversocial Releases Priority Response Engine The company adds priority handling, tagging, and customer history to address demand for customer service via Facebook and Twitter.  |
CRM September 1, 2009 Lauren McKay |
The 2009 Rising Stars - Facebook Facebook's the hottest place on earth for consumers to connect to each other. But is it the place for businesses to connect to them, as well?  |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.  |
CRM August 19, 2010 Allison Marr |
The Social Smorgasbord Leverage consumer networks - but avoid the sin of data gluttony.  |
Search Engine Watch November 3, 2010 Simon Heseltine |
Social Media in the NFL Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League.  |
CRM April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter.  |
CRM October 2011 Brittany Farb |
The Doctor Gets a Social Prescription YouBeauty enlists Extole to launch a social media campaign  |
CRM January 2011 Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important  |
Fast Company Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation.  |
InternetNews October 20, 2009 |
Facebook Groups Gets Facelift Tweak aims for improved accessibility, but is Facebook planning something more?  |
PC Magazine March 5, 2009 Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles.  |
Search Engine Watch April 18, 2011 Bas van den Beld |
Social Media Marketing Basics: Think First Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply.  |
CRM July 1, 2010 Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook).  |
Fast Company Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations.  |
InternetNews June 10, 2009 Michelle Megna |
Facebook Users to Get Personalized URLs Facebook's new personalized usernames and URLs could be a boost to online marketers, but is it a lost opportunity for the social networking site?  |
Fast Company Neal Ungerleider |
Facebook Takes Aim At Twitter, Adds Universal Search The new search functionality is a push to surface more internal, Facebook-generated content when users search for news topics.  |
BusinessWeek May 13, 2010 Douglas MacMillan |
Facebook's Washington Problem Facebook is facing a privacy backlash that could prompt congressional hearings.  |
CRM January 13, 2012 Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge?  |
Search Engine Watch February 10, 2011 Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.  |
Fast Company February 2015 McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook.  |
InternetNews November 6, 2007 Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program.  |
InternetNews August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter.  |
CRM June 28, 2013 |
Adobe to Acquire Neolane for $600 Million Acquisition adds strength to Adobe's Marketing Cloud.  |
The Motley Fool February 26, 2010 Tim Beyers |
Is This the Next Apple? Facebook looks more like the Mac maker every day  |
PC Magazine April 22, 2010 Dan Costa |
Facebook: Privacy Enemy Number One? If you're uncomfortable with Facebook's privacy policies now, just wait. Things are about to get much worse.  |
Search Engine Watch May 28, 2010 Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads.  |
Fast Company Neal Ungerleider |
Report: 63% Of Users Consider Twitter And Facebook A Source Of News Self-proclaimed social media gurus, listen up: A new study says that more Twitter and Facebook users are turning to the platforms primarily for news.  |
InternetNews December 10, 2009 |
Critics Blast Facebook's Latest Privacy Overhaul Advocates warn that new privacy controls will lead to inadvertent sharing of information.  |
Search Engine Watch March 13, 2011 Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels?  |
Search Engine Watch May 19, 2010 Simon Heseltine |
Can Facebook Drive Great Traffic to Websites? Data from April suggests maybe sites don't need to be as beholden to the big three search engines as we may think.  |
InternetNews December 10, 2009 |
Facebook Users Still Upset at Security Changes New controls may expose even more personal data to the Web at large, charge critics.  |
BusinessWeek September 22, 2010 Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge.  |
InternetNews April 27, 2009 David Needle |
Facebook Opens Its 'Stream' to New Apps The new Facebook Open Stream API should lead to more filtering options on the popular social network.  |
CRM January 2011 Juan Martinez |
Facebook: The Black Sheep of Online Behavioral Advertising Will dubious user data-sharing practices hurt the industry?  |
Bank Technology News May 2009 Michael Sisk |
Facebook and Banks: Not Really "Friends" Despite its vast size and exponential growth, banks are finding that Facebook does not translate easily into a marketing platform. Many argue that it may never.  |
Search Engine Watch June 1, 2009 Erik Qualman |
15 Social Media Maxims for Marketers With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return.  |
InternetNews February 26, 2009 Kenneth Corbin |
Facebook Users Get More Say About Site Facebook is seeking the wisdom of its crowds before it sets policy.  |
Entrepreneur March 2010 Mikal E. Belicove |
A Community of One's Own Why social CRM may make more sense than Facebook.  |
CRM May 2013 Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.  |