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CRM
July 15, 2011
Leonard Klie
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. mark for My Articles similar articles
CRM
May 5, 2011
Brittany Farb
IBM Rolls Out Cloud Analytics Software Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston. mark for My Articles similar articles
CRM
May 19, 2011
Brittany Farb
Marketing Industry Migrating to the Cloud IBM study shows companies increasingly adopting cloud-based marketing solutions. mark for My Articles similar articles
CRM
September 2011
Leonard Klie
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products mark for My Articles similar articles
CRM
March 14, 2011
Koa Beck
IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies. mark for My Articles similar articles
InternetNews
August 13, 2010
IBM's Unica Buy Continues Marketing Data Push IBM's latest acquisition: a firm specializing in leveraging analytics to better target customer messaging. mark for My Articles similar articles
CRM
June 16, 2010
Juan Martinez
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. mark for My Articles similar articles
CRM
September 7, 2012
Judith Aquino
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities. mark for My Articles similar articles
CRM
September 16, 2013
IBM Expands Its Digital Marketing Network New cloud offering adds real-time analytics to marketing. mark for My Articles similar articles
CRM
December 8, 2011
Leonard Klie
IBM Plans to Acquire DemandTec The deal expands IBM's cloud-based analytics offerings and beefs up its Smarter Commerce portfolio. mark for My Articles similar articles
InternetNews
June 15, 2010
IBM Grabs Coremetrics for Marketing Analytics SaaS-based Coremetrics ties into IBM's larger strategy of beefing up its cloud-based, on-demand offerings for enterprises. mark for My Articles similar articles
CRM
June 21, 2012
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. mark for My Articles similar articles
CRM
October 23, 2015
Leonard Klie
Vibes Brings Mobile Solutions to IBM's UBX Vibes is one of the launch partners for the IBM Universal Behavior Exchange, adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud. mark for My Articles similar articles
CRM
November 1, 2005
Colin Beasty
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. mark for My Articles similar articles
CRM
August 19, 2010
Juan Martinez
Big(ger) Blue: IBM Acquires Unica for $480 Million The latest IBM target, however, is not like the others: The $480 million offer for marketing solutions provider Unica is expected to position IBM as a major player in marketing management. mark for My Articles similar articles
CRM
July 25, 2013
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. mark for My Articles similar articles
CRM
September 12, 2013
IBM Customer Experience Lab Reveals New Products IBM's innovations center on mobile, social, cloud, and big data initiatives. mark for My Articles similar articles
CRM
May 4, 2015
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. mark for My Articles similar articles
CRM
January 17, 2012
IBM Brings Analytics to Social Business Organizations can now apply analytics to the social business initiatives. mark for My Articles similar articles
Insurance & Technology
April 15, 2009
Nathan Conz
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group. mark for My Articles similar articles
CRM
January 2012
Judith Aquino
Don't Count Out Email Yet New advances make email a smart choice for marketers. mark for My Articles similar articles
CRM
August 2015
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles mark for My Articles similar articles
CRM
February 19, 2014
Maria Minsker
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. mark for My Articles similar articles
InternetNews
December 10, 2009
IBM: Businesses Fail to Use Data Intelligently MBAs might know how to handle their company's money, but IBM warns that business decision makers aren't treating their valuable data the same way. mark for My Articles similar articles
CRM
August 1, 2007
Colin Beasty
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. mark for My Articles similar articles
CRM
September 21, 2011
IBM Expands Cloud Delivery of Smarter Commerce New solutions and services help businesses respond in real time to shifting customer preferences. mark for My Articles similar articles
CRM
January 17, 2012
Judith Aquino
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. mark for My Articles similar articles
CRM
July 2014
Maria Minsker
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. mark for My Articles similar articles
CRM
May 6, 2015
Maria Minsker
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. mark for My Articles similar articles
CRM
January 19, 2011
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns. mark for My Articles similar articles
CRM
January 25, 2012
StrongMail Releases New Message Studio Version Enterprise campaign management solution adds continuous testing and real-time optimization, Google Analytics-style data visualizations, improved mobile support, and delivery performance. mark for My Articles similar articles
CRM
July 2010
Juan Martinez
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. mark for My Articles similar articles
CRM
May 5, 2011
Brittany Farb
Mobile Marketing on the Rise, While Social Marketing Suffers "Growing Pains" IBM survey highlights trends, cites an urgent need to turn data into actions mark for My Articles similar articles
CRM
May 13, 2014
Sarah Sluis
IBM Unifies Offerings with ExperienceOne Tie together products for better end-to-end customer engagement. mark for My Articles similar articles
CRM
May 2011
Paul Hyman
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. mark for My Articles similar articles
CRM
December 14, 2012
Mark Cooper
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. mark for My Articles similar articles
CRM
February 10, 2014
Maria Minsker
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. mark for My Articles similar articles
InternetNews
February 10, 2010
Big Blue Rolls Out Academic Cloud IBM's new Academic Skills Cloud gives universities a free suite of cloud-based business intelligence and information management applications to bolster their IT curricula. mark for My Articles similar articles
CRM
October 19, 2011
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. mark for My Articles similar articles
CRM
April 22, 2015
Maria Minsker
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. mark for My Articles similar articles
The Motley Fool
October 5, 2009
Anders Bylund
You've Got Cloud-Mail From IBM Big Blue is going toe-to-toe with both Google and Microsoft through its latest cloud-computing product. mark for My Articles similar articles
CRM
March 13, 2015
Loren McDonald
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. mark for My Articles similar articles
Information Today
December 16, 2014
IBM Releases Freemium Version of Watson Analytics IBM rolled out a public beta version of its cloud-based IBM Watson Analytics service. mark for My Articles similar articles
CRM
July 1, 2006
Colin Beasty
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... mark for My Articles similar articles
CRM
October 2011
Brian Walker
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. mark for My Articles similar articles
CRM
February 23, 2012
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. mark for My Articles similar articles
Bank Systems & Technology
August 5, 2008
Kristie Cattafi
IBM to Acquire ILOG IBM and ILOG, a provider of analytics and intelligence solutions, have signed an agreement regarding the proposed sale of ILOG to IBM. mark for My Articles similar articles
CRM
April 2011
Brittany Farb
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. mark for My Articles similar articles
CRM
October 23, 2015
Oren Smilansky
IBM Launches Universal Behavior Exchange for Marketers The new tool allows marketing professionals to consolidate customer data. mark for My Articles similar articles
CRM
April 25, 2012
Judith Aquino
IBM Acquires Vivisimo The acquisition further strengthens Big Blue's data analytics offerings. mark for My Articles similar articles