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CRM July 15, 2011 Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite.  |
CRM May 5, 2011 Brittany Farb |
IBM Rolls Out Cloud Analytics Software Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.  |
CRM May 19, 2011 Brittany Farb |
Marketing Industry Migrating to the Cloud IBM study shows companies increasingly adopting cloud-based marketing solutions.  |
CRM September 2011 Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products  |
CRM March 14, 2011 Koa Beck |
IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies.  |
InternetNews August 13, 2010 |
IBM's Unica Buy Continues Marketing Data Push IBM's latest acquisition: a firm specializing in leveraging analytics to better target customer messaging.  |
CRM June 16, 2010 Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one.  |
CRM September 7, 2012 Judith Aquino |
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities.  |
CRM September 16, 2013 |
IBM Expands Its Digital Marketing Network New cloud offering adds real-time analytics to marketing.  |
CRM December 8, 2011 Leonard Klie |
IBM Plans to Acquire DemandTec The deal expands IBM's cloud-based analytics offerings and beefs up its Smarter Commerce portfolio.  |
InternetNews June 15, 2010 |
IBM Grabs Coremetrics for Marketing Analytics SaaS-based Coremetrics ties into IBM's larger strategy of beefing up its cloud-based, on-demand offerings for enterprises.  |
CRM June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision.  |
CRM October 23, 2015 Leonard Klie |
Vibes Brings Mobile Solutions to IBM's UBX Vibes is one of the launch partners for the IBM Universal Behavior Exchange, adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud.  |
CRM November 1, 2005 Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.  |
CRM August 19, 2010 Juan Martinez |
Big(ger) Blue: IBM Acquires Unica for $480 Million The latest IBM target, however, is not like the others: The $480 million offer for marketing solutions provider Unica is expected to position IBM as a major player in marketing management.  |
CRM July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials.  |
CRM September 12, 2013 |
IBM Customer Experience Lab Reveals New Products IBM's innovations center on mobile, social, cloud, and big data initiatives.  |
CRM May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.  |
CRM January 17, 2012 |
IBM Brings Analytics to Social Business Organizations can now apply analytics to the social business initiatives.  |
Insurance & Technology April 15, 2009 Nathan Conz |
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group.  |
CRM January 2012 Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers.  |
CRM August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles  |
CRM February 19, 2014 Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.  |
InternetNews December 10, 2009 |
IBM: Businesses Fail to Use Data Intelligently MBAs might know how to handle their company's money, but IBM warns that business decision makers aren't treating their valuable data the same way.  |
CRM August 1, 2007 Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking.  |
CRM September 21, 2011 |
IBM Expands Cloud Delivery of Smarter Commerce New solutions and services help businesses respond in real time to shifting customer preferences.  |
CRM January 17, 2012 Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages.  |
CRM July 2014 Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role.  |
CRM May 6, 2015 Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns.  |
CRM January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.  |
CRM January 25, 2012 |
StrongMail Releases New Message Studio Version Enterprise campaign management solution adds continuous testing and real-time optimization, Google Analytics-style data visualizations, improved mobile support, and delivery performance.  |
CRM July 2010 Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks.  |
CRM May 5, 2011 Brittany Farb |
Mobile Marketing on the Rise, While Social Marketing Suffers "Growing Pains" IBM survey highlights trends, cites an urgent need to turn data into actions  |
CRM May 13, 2014 Sarah Sluis |
IBM Unifies Offerings with ExperienceOne Tie together products for better end-to-end customer engagement.  |
CRM May 2011 Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis.  |
CRM December 14, 2012 Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer.  |
CRM February 10, 2014 Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel.  |
InternetNews February 10, 2010 |
Big Blue Rolls Out Academic Cloud IBM's new Academic Skills Cloud gives universities a free suite of cloud-based business intelligence and information management applications to bolster their IT curricula.  |
CRM October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.  |
CRM April 22, 2015 Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface.  |
The Motley Fool October 5, 2009 Anders Bylund |
You've Got Cloud-Mail From IBM Big Blue is going toe-to-toe with both Google and Microsoft through its latest cloud-computing product.  |
CRM March 13, 2015 Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.  |
Information Today December 16, 2014 |
IBM Releases Freemium Version of Watson Analytics IBM rolled out a public beta version of its cloud-based IBM Watson Analytics service.  |
CRM July 1, 2006 Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization...  |
CRM October 2011 Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points.  |
CRM February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight.  |
Bank Systems & Technology August 5, 2008 Kristie Cattafi |
IBM to Acquire ILOG IBM and ILOG, a provider of analytics and intelligence solutions, have signed an agreement regarding the proposed sale of ILOG to IBM.  |
CRM April 2011 Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns.  |
CRM October 23, 2015 Oren Smilansky |
IBM Launches Universal Behavior Exchange for Marketers The new tool allows marketing professionals to consolidate customer data.  |
CRM April 25, 2012 Judith Aquino |
IBM Acquires Vivisimo The acquisition further strengthens Big Blue's data analytics offerings.  |