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Search Engine Watch
September 16, 2008
Mark Jackson
Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer. mark for My Articles similar articles
Search Engine Watch
January 4, 2010
Ron Jones
Duplicate Content 101 What duplicate content is, how search engines deal with it, and how to avoid the pitfalls. mark for My Articles similar articles
Search Engine Watch
June 8, 2010
Adam Audette
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2) A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series. mark for My Articles similar articles
Search Engine Watch
May 4, 2011
Simon Heseltine
User-Generated URLs: SEO CMS Lessons Learned from Kate Middleton's Jelly Bean Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect form of your website's URL. mark for My Articles similar articles
Search Engine Watch
August 11, 2009
Eric Enge
The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less. mark for My Articles similar articles
Search Engine Watch
August 25, 2009
Eric Enge
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. mark for My Articles similar articles
Search Engine Watch
December 8, 2010
Adam Audette
SEO for Bing: Don't Ignore It Bing offers a heavily e-commerce-focused demographic that can deliver modest, but incremental, traffic and revenue. Here are some SEO tactics and best practices for Bing. mark for My Articles similar articles
Search Engine Watch
December 20, 2007
Eric Enge
Search Engine Visibility and Site Crawlability, Part 2 During the recent SES Chicago show Laura Thieme and Matt Bailey provided a great overview of the major issues confronting dynamic web sites. mark for My Articles similar articles
Search Engine Watch
October 8, 2010
Frank Watson
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. mark for My Articles similar articles
Search Engine Watch
May 27, 2008
Mark Jackson
It Pays to Link Consistently You have control over the internal links on your site, so be sure you're taking advantage of that when creating them. Taking a look at your Web site's consistency in internal linking and the use of your domain name can make a big difference in your site's organic search engine rankings. mark for My Articles similar articles
Search Engine Watch
September 30, 2008
Mark Jackson
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? mark for My Articles similar articles
Search Engine Watch
October 7, 2010
Mathieu Burgerhout
Why You Should Prevent Certain Pages From Being Indexed All pages are not created equal. Having fewer "unimportant" pages of your site indexed will put more emphasis on your "money" pages. mark for My Articles similar articles
Search Engine Watch
September 26, 2008
Chris Boggs
Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." mark for My Articles similar articles
Search Engine Watch
November 10, 2009
Mark Jackson
SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more. mark for My Articles similar articles
Search Engine Watch
February 15, 2010
John Greer
Mastering Google Webmaster Central From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition. mark for My Articles similar articles
Search Engine Watch
September 29, 2010
Adam Audette
A Short Synopsis of Advanced SEO in Late 2010 Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy. mark for My Articles similar articles
Search Engine Watch
December 2, 2010
Mathieu Burgerhout
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. mark for My Articles similar articles
Search Engine Watch
August 28, 2009
Chris Boggs
Common SEO Problems of E-commerce Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. mark for My Articles similar articles
Search Engine Watch
November 4, 2008
Mark Jackson
SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. mark for My Articles similar articles
Search Engine Watch
August 12, 2010
Peter van der Graaf
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid. mark for My Articles similar articles
Search Engine Watch
March 16, 2011
Michael Bonfils
Global Strategies For Google's Panda Update How to prepare your international sites for Google's latest algorithm update. mark for My Articles similar articles
Search Engine Watch
March 28, 2011
Ray "Catfish" Comstock
SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization. mark for My Articles similar articles
Search Engine Watch
April 25, 2011
Ray "Catfish" Comstock
3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results. mark for My Articles similar articles
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. mark for My Articles similar articles
Search Engine Watch
February 6, 2001
Danny Sullivan
Inktomi's Free Add URL Penalty Submitting your page to Inktomi via the free Add URL pages of its partners such as HotBot causes them to incur a ranking penalty. Relax, it's not as bad as it sounds, though disclosure of this change, made in the middle of last year, would have saved us some confusion... mark for My Articles similar articles
Search Engine Watch
March 27, 2011
Peter van der Graaf
Old Black Hat SEO Tricks Still Work This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility when you end up being banned from Google! mark for My Articles similar articles
Search Engine Watch
October 11, 2010
Josh McCoy
Your Evil Twin: Identifying and Managing Duplicate Content Duplicate content can keep you out of the SERPs. A host of tools can help you identify and manage duplicate content. mark for My Articles similar articles
Search Engine Watch
May 11, 2009
Joshua Palau
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. mark for My Articles similar articles
Search Engine Watch
January 30, 2011
Mark Jackson
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. mark for My Articles similar articles
Search Engine Watch
February 17, 2009
Mark Jackson
Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen. mark for My Articles similar articles
Search Engine Watch
September 15, 2009
Mark Jackson
Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site. mark for My Articles similar articles
Search Engine Watch
January 20, 2011
P.J. Fusco
Enterprise SEO: 3 Secrets to Scalable Success in 2011 Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing. mark for My Articles similar articles
Search Engine Watch
December 29, 2008
Ron Jones
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. mark for My Articles similar articles
Search Engine Watch
July 7, 2009
Mark Jackson
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. mark for My Articles similar articles
Search Engine Watch
November 6, 2003
Danny Sullivan
The US White House & Blocking Search Engines At the end of last month, controversy erupted over the US White House preventing portions of its web site from being indexed by search engines. Was the White House doing this as a means to rewrite history unnoticed, or was it an innocent mistake? mark for My Articles similar articles
Search Engine Watch
May 6, 2008
Mark Jackson
Conducting a Redirect Audit on Your Web Site - Part 2 Knowing which pages on your site are returning errors, and which ones are being redirected can help you pinpoint issues to address. Performing a redirect audit can help you get to the bottom of those problems. mark for My Articles similar articles
Entrepreneur
June 2010
Mikal E. Belicove
Here's Looking at You Make your site a better search engine target by optimizing your company's images. mark for My Articles similar articles
Search Engine Watch
April 4, 2011
Adam Audette
Technical SEO: Tools and Approach Where do you start? What types of areas should you be investigating, and why? What factors really matter? What tools should you use? Your questions answered here. mark for My Articles similar articles
Search Engine Watch
January 27, 2009
Mark Jackson
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. mark for My Articles similar articles
D-Lib
Mar/Apr 2015
McCown et al.
Tools for Discovering and Archiving the Mobile Web Many websites are adapting their content for users who are accessing the Web using smartphones and tablets. The growth of this Mobile Web has required web archivists to change their practices in order to collect this ephemeral web content. mark for My Articles similar articles
Search Engine Watch
October 19, 2010
Eric Enge
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. mark for My Articles similar articles
ONLINE
May/Jun 2003
Greg R. Notess
Unlocking URLs: Extensions, Shortening Options, and Other Oddities As we ship URLs to each other and use them in citations, unlocking some of their stranger secrets, along with knowledge of URL shortening tools, can make it easier to actually get to the appropriate Web page. mark for My Articles similar articles
Search Engine Watch
September 1, 2010
Jeremy Bencken
6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. mark for My Articles similar articles
Entrepreneur
September 2006
Amanda Kooser
Think Links The road to link popularity. mark for My Articles similar articles
Search Engine Watch
July 6, 2010
Adam Audette
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) A framework for SEO strategy that captures the three primary elements of search engine optimization. The final installment of a three-part series. mark for My Articles similar articles
Search Engine Watch
May 1, 2011
Eric Enge
The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together. mark for My Articles similar articles
Search Engine Watch
August 26, 2008
Mark Jackson
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. mark for My Articles similar articles
Search Engine Watch
September 13, 2010
Josh McCoy
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. mark for My Articles similar articles
Search Engine Watch
January 10, 2011
Adam Audette
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit. mark for My Articles similar articles
Search Engine Watch
June 18, 2008
Eric Enge
4 SEO Tips for Higher Search Rankings Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness all play an important role in your Web site's ranking. Is your site ready for greatness? mark for My Articles similar articles