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Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy   |
Search Engine Watch
December 22, 2010
Jeff Beard |
12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
The Motley Fool
January 2, 2011 |
Facebook Narrowing Gap With Google? The social-networking site passed Big G as the most-visited site in 2010. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Entrepreneur
May 2010
Jason Ankeny |
Controlling Your Social Media Message Stealthily Marchex helps small businesses track and elevate their social media profiles. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
Fast Company
Neal Ungerleider |
Report: 63% Of Users Consider Twitter And Facebook A Source Of News Self-proclaimed social media gurus, listen up: A new study says that more Twitter and Facebook users are turning to the platforms primarily for news. |
CRM
July 18, 2012 |
Conversocial Analytics Platform to Focus on Customer Service Metrics New social media tool brings true customer service key performance indicators to Facebook and Twitter. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
Search Engine Watch
April 21, 2011
Jeff Beard |
Group-Buying Meets Local Search The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily deals pie? |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
Search Engine Watch
March 22, 2011
Erez Barak |
The Social Evolution of Search Engine Result Pages How Google is changing the way they integrate Twitter results into search results, how Bing is evolving their inclusion of Facebook Like data in SERPs, and what the changes mean for online marketers. |
InternetNews
January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year. |
Search Engine Watch
January 3, 2011
Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. |
Search Engine Watch
November 5, 2010
Frank Watson |
Top 10 Local Search Insights for the Moment The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look at 10 recent developments in local you need to be aware of. |
Entrepreneur
July 2010
Tracy Stapp |
Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search. |
Search Engine Watch
April 26, 2010
Josh McCoy |
Local Search Convertibility Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
Search Engine Watch
July 12, 2010
Paul Burani |
Google's Latest Move Toward Social Shopping With Google's seller ratings, advertisers who practice good customer service will be rewarded and achieve better ROI on their digital marketing programs. |
Search Engine Watch
July 8, 2010
Jeff Beard |
Who's the Best Authority to Own and Manage Business Listings? More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites. |
CRM
August 1, 2009
Jessica Tsai |
X Marks the Spot Consumers are looking for you on search engines - but are you there to be found? |
Search Engine Watch
September 10, 2010
Frank Watson |
Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter. |
InternetNews
March 17, 2010 |
Facebook Trumps Google Facebook passed a significant milestone last week, topping Google for the first time as the most popular destination on the Web. |
Search Engine Watch
February 22, 2011
Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. |
CRM
July 1, 2011
Leonard Klie |
AMEX Releases Social Media Tool for SMBs YourBuzz helps businesses listen to and connect with customers across social channels. |
CRM
June 2011
Donna Fluss |
Use Social Media Proactively Leveraging sites like Facebook and Twitter is critical |
Commercial Investment Real Estate
Nov/Dec 2011
Hickman & Ryan |
On Location As social media platforms such as Facebook and Twitter become more popular around the globe, real estate professionals are exploring ways to leverage the potential power of these tools. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
CRM
July 6, 2012
Kalkofen & Dettmann |
Don't Let a Social Crisis Damage Your Reputation Make social media monitoring and response strategy part of your corporate communications plan. |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
Search Engine Watch
February 4, 2011
Derek Edmond |
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
Information Today
August 6, 2009 |
Blerp Goes From Alpha to Beta Blerp's users can now post comments anywhere they surf online. The new plug-ins enable users to instantly see posts and activity on whatever sites they visit. At a glance, users can spot where their friends are commenting and join their conversations. |
Search Engine Watch
March 27, 2009
Frank Watson |
Does Twitter Reflect a Change in How We Search? Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media. |
InternetNews
October 16, 2009 |
Why Small Business Digs Social Networks Nearly half of small businesses surveyed have profiles on Facebook and Twitter and use social media to promote their businesses. |
Fast Company
Chris Gayomali |
Do You Write Good Tweets? Twitter Opens Its Analytics Dashboard For All Anyone can access Twitter's new analytics dashboard, which you can check out at analytics.twitter.com. |
CRM
May 8, 2012 |
Avatar Launches Suite of Social Media Marketing Tools The company's enterprise-class marketing technology is designed to enable small businesses to capitalize on social media marketing opportunities. |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
Fast Company
Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
The Motley Fool
July 12, 2011
Rex Moore |
Why Google+ Is Not a Minus for Facebook Facebook and Twitter have a powerful force behind them that's too hard to break. |
Entrepreneur
January 2010
Gwen Moran |
Franchises Go Social Can your franchise benefit from social media? Find out how the best franchises used this medium to their advantage. |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch
September 18, 2009
Gregg Stewart |
Local Search Changing with the Seasons Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. |
