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Search Engine Watch May 19, 2010 Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more.  |
Search Engine Watch January 6, 2010 Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010 There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make.  |
Search Engine Watch October 6, 2010 Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website.  |
Search Engine Watch January 19, 2011 Michael Bonfils |
5 Factors to Help You Identify the Best Global Search Markets Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets.  |
Search Engine Watch September 28, 2009 Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.  |
Search Engine Watch July 14, 2010 Andy Atkins-Kruger |
31 Top Cultural Factors to Consider for International Search These significant elements will help you evaluate your international search marketing planning and research.  |
Search Engine Watch February 3, 2010 Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.  |
Search Engine Watch January 30, 2011 Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.  |
Search Engine Watch April 6, 2011 Andy Atkins-Kruger |
How to Test International Search Marketing Opportunities at Low Cost Tips for businesses with limited resources on overcoming marketing challenges when taking expanding to new territories.  |
Search Engine Watch February 24, 2009 Mark Jackson |
International SEO Challenges and Tips Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.  |
Search Engine Watch September 30, 2009 Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.  |
Search Engine Watch December 1, 2010 Andy Atkins-Kruger |
Time for Google to Extend Geographic Targeting in Webmaster Central? Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers.  |
Search Engine Watch August 11, 2010 Andy Atkins-Kruger |
Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages.  |
Search Engine Watch July 15, 2010 Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.  |
Search Engine Watch December 16, 2009 Andy Atkins-Kruger |
Using Search Engines for Export Research How search marketing can help build overseas trade for new exports.  |
Search Engine Watch February 27, 2011 Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.  |
Search Engine Watch November 3, 2010 Andy Atkins-Kruger |
Google Places Presents Major Challenges for International SEO, Too! As Google Places rolls out across the world and puts the focus on local, here are some challenges you may face in your international search efforts.  |
Search Engine Watch November 17, 2010 Gareth Owen |
5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important.  |
Search Engine Watch August 12, 2009 Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that.  |
Search Engine Watch June 2, 2010 Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers.  |
AFP eWire October 20, 2008 Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization?  |
Search Engine Watch March 29, 2010 Josh McCoy |
SEO With a Skeleton Crew Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget.  |
Search Engine Watch November 11, 2009 Michael Bonfils |
Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally.  |
Searcher November 2011 Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.  |
Search Engine Watch August 29, 2008 William Flaiz |
There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.  |
Search Engine Watch October 4, 2010 Paul Burani |
5 Reasons Google's New Keyword Tool is Better While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool.  |
Search Engine Watch November 25, 2008 Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.  |
Search Engine Watch September 15, 2010 Michael Bonfils |
Top Tips for Search Engine Marketing in Germany, Part 1 These five tips, and a lot of patience, will help your SEM/SEO efforts in the difficult German market.  |
Entrepreneur February 2010 Erin Weinger |
What You Don't Know About SEO It's essential to understand SEO before you spend thousands hiring consultants you may not even need.  |
Search Engine Watch September 15, 2009 Mark Jackson |
Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.  |
Search Engine Watch September 9, 2010 John Lynch |
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis.  |
Search Engine Watch August 18, 2010 Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2.  |
Search Engine Watch January 18, 2011 Nichola Stott |
How to Get Links from Journalists Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you.  |
Search Engine Watch December 2, 2008 Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.  |
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock |
SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.  |
Search Engine Watch September 14, 2010 Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.  |
Search Engine Watch December 2, 2009 Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful.  |
Search Engine Watch October 11, 2010 Kaila Strong |
Social Search Commands for Everyday Use Whether you're looking for link building opportunities, business prospects, videos, or just want to know what's being said in your industry, about your brand, or a product, these social search engines can help you easily find what you're looking for.  |
Search Engine Watch February 23, 2010 Mark Jackson |
Focus on the User How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster.  |
Search Engine Watch July 15, 2009 Andy Atkins-Kruger |
Can Crowd Sourcing Deliver Effective International SEO? Crowd sourcing evolved from the open source movement and is based on the idea that there's greater wisdom in crowds. This approach has been used by many, including Google, but is particularly popular with social networks.  |
Search Engine Watch September 19, 2008 Gregg Stewart |
Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing.  |
Search Engine Watch November 3, 2009 Eric Enge |
Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.  |
Entrepreneur March 2009 Amanda C. Kooser |
Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right.  |
Entrepreneur August 2004 Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.  |
Search Engine Watch August 11, 2010 Simon Heseltine |
SEO Talk: Gospel or Hearsay? Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said - and don't take anything as gospel.  |
Search Engine Watch May 20, 2010 John Lynch |
Powerful SEO Content: Understanding Breadth of Coverage More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines.  |
Search Engine Watch September 23, 2009 Andy Atkins-Kruger |
Do Accents Really Matter in International SEO? Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story?  |
Search Engine Watch January 17, 2007 Eric Enge |
An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans.  |
Search Engine Watch June 30, 2010 Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets.  |
Search Engine Watch April 20, 2009 Ron Jones |
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.  |