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Search Engine Watch August 24, 2010 Gareth Owen |
Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.  |
Search Engine Watch November 30, 2010 Kristi Hines |
4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.  |
Search Engine Watch August 12, 2010 Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.  |
Search Engine Watch January 11, 2011 Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.  |
Search Engine Watch July 27, 2010 Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.  |
Search Engine Watch January 23, 2009 Chris Boggs |
A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.  |
Search Engine Watch February 21, 2011 Josh McCoy |
Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.  |
Search Engine Watch December 30, 2008 Mark Jackson |
The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients?  |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.  |
Search Engine Watch April 22, 2010 John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.  |
Search Engine Watch March 9, 2010 Eric Enge |
Don't Over Optimize Your Site SEO is a best practices game. Understanding how not to over optimize is an important part of the mix.  |
Search Engine Watch September 22, 2010 Gareth Owen |
Improve Your Rankings by Removing Links SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.  |
Search Engine Watch March 28, 2008 Marty Weintraub |
Google Bombs, Jew Watch News & the Hypocritical Linking Universe The author's examination of "google bombing" and how this technique intersects with search engine optimization. Is Google hypocritical in its solutions to the problem of using links to determine relevancy?  |
Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.  |
Search Engine Watch February 7, 2011 Adam Audette |
Mea Culpa: How I Failed At Link Building It's quite easy to put your principles and SEO best practices aside in place of other, less important, motivations. Hopefully this tale will help you avoid losing clients and reinforce why you need to be efficient, smart, and careful in making business decisions.  |
Search Engine Watch July 16, 2010 Nichola Stott |
Are We Over-Engineering the Link Graph? Brand versus keyword-rich anchor text: a case study on ranking factors.  |
Search Engine Watch June 9, 2009 Mark Jackson |
Are PPC Ads Now Counting in Google Organic Backlinks? In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.  |
Search Engine Watch January 6, 2011 Guillaume Bouchard |
Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.  |
Search Engine Watch January 6, 2009 Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.  |
Search Engine Watch August 25, 2009 Eric Enge |
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.  |
Search Engine Watch November 30, 2010 Eric Enge |
Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior.  |
Search Engine Watch March 21, 2011 Josh McCoy |
The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?  |
Search Engine Watch April 28, 2011 Jeremy Bencken |
50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.  |
Search Engine Watch March 27, 2011 Peter van der Graaf |
Old Black Hat SEO Tricks Still Work This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility when you end up being banned from Google!  |
Search Engine Watch February 27, 2011 Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.  |
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne |
Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.  |
Search Engine Watch August 13, 2010 Nichola Stott |
Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.  |
Search Engine Watch March 15, 2011 Nichola Stott |
Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you.  |
Search Engine Watch November 2, 2010 Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.  |
Search Engine Watch January 19, 2011 Gareth Owen |
Social Media Links and SEO -- Spam Ye Not! Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity.  |
Search Engine Watch July 7, 2009 Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.  |
Search Engine Watch November 11, 2003 Elizabeth Osmeloski |
The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.  |
Search Engine Watch October 20, 2010 Gareth Owen |
On-page Optimization is Dead Further proof that there are lies, damned lies, and statistics -- especially in SEO.  |
Search Engine Watch November 17, 2010 Gareth Owen |
5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important.  |
Search Engine Watch December 2, 2008 Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.  |
Search Engine Watch July 22, 2008 Carrie Hill |
Why Links are Like Shoes The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building.  |
Search Engine Watch May 1, 2011 Eric Enge |
The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together.  |
Search Engine Watch June 17, 2010 Peter van der Graaf |
SEO & Link Building: The Domain Authority Factor Tips on how to gain authority, use it to your own benefit, and avoid Google penalties.  |
Search Engine Watch January 17, 2007 Eric Enge |
An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans.  |
Search Engine Watch March 8, 2011 Kristi Hines |
Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.  |
Search Engine Watch July 13, 2010 Eric Enge |
The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media?  |
Search Engine Watch July 16, 2009 Sage Lewis |
Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?  |
Search Engine Watch July 23, 2009 Justilien Gaspard |
Link Marketing Opportunities in Your Backyard You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town?  |
Search Engine Watch March 3, 2009 Carrie Hill |
SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.  |
Search Engine Watch July 30, 2008 Eric Enge |
Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?  |
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne |
The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.  |
Search Engine Watch June 21, 2010 Josh McCoy |
What Google Thinks of Your Site Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site.  |
Search Engine Watch September 10, 2009 Sage Lewis |
Links Top List of Search Engine Ranking Factors In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force.  |
Search Engine Watch February 25, 2009 Eric Enge |
Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next.  |
Search Engine Watch March 12, 2010 Frank Watson |
Do Top Students Get to Pray in Google Church? Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?  |