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Search Engine Watch July 8, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign.  |
Search Engine Watch March 13, 2011 Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels?  |
Search Engine Watch June 10, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.  |
Search Engine Watch September 2, 2010 Melissa Mackey |
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."  |
The Motley Fool September 25, 2007 Mac Greer |
Fool Video: Who Should Buy Facebook? According to reports, Microsoft is in discussions to take a stake in Facebook. Is Facebook a must-read for Microsoft investors?  |
The Motley Fool August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line?  |
CRM July 14, 2015 |
Wix Integrates ShoutOut with Facebook Advertising The integration helps companies launch and mange Facebook advertising campaigns by automatically repurposing content from Wix's newsletter product.  |
CRM October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program.  |
Fast Company David Zax |
How Facebook's Chief Creative Officer Makes Ad Campaigns Go Viral How is advertising on Facebook different from advertising elsewhere -- so much so that a chief creative officer and a large team is needed to shape it?  |
CRM January 24, 2011 Dettmann & Kalkofen |
New Year, New SEO Rules Big changes influence how digital marketers do business.  |
Search Engine Watch February 10, 2011 Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.  |
Search Engine Watch April 1, 2011 John Lee |
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go.  |
CRM December 12, 2011 Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook.  |
CRM September 2012 Judith Aquino |
Uncovering the Impact of Facebook Ads Stylistpick gains social marketing insights and more with Marin Software.  |
The Motley Fool January 2, 2011 |
Facebook Narrowing Gap With Google? The social-networking site passed Big G as the most-visited site in 2010.  |
InternetNews February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site.  |
InternetNews February 3, 2011 |
Hearsay Unveils New Facebook Management System The new Hearsay Social management service is designed to help companies manage their presence on Facebook with compliance features and analytics.  |
CRM August 2012 Judith Aquino |
Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings.  |
InternetNews September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study.  |
Search Engine Watch May 28, 2010 Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads.  |
AskMen.com Nick Kennedy |
Facebook Stock: Should You Buy It? So how rich do you have to be to buy from Goldman Sachs? How about a net worth of about $1 million and an annual income of $200,000?  |
Fast Company Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation.  |
CRM January 2011 Juan Martinez |
Facebook: The Black Sheep of Online Behavioral Advertising Will dubious user data-sharing practices hurt the industry?  |
Search Engine Watch August 2, 2010 John Greer |
Facebook SEO: Of Links and Likes Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but that doesn't mean it isn't time to consider SEO opportunities with the leading social site.  |
Search Engine Watch September 29, 2008 David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.  |
IEEE Spectrum June 2011 Mark Anderson |
Six Billion Friends? Facebook's growth has been explosive, but not everywhere  |
CRM February 12, 2014 Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads.  |
Search Engine Watch March 25, 2011 Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.  |
Search Engine Watch October 18, 2010 Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.  |
| Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook.  |
CRM May 6, 2015 Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns.  |
| AskMen.com |
The Saddest Purchase Ever New web service allows you to "buy" Facebook friends -- and Facebook isn't happy about it.  |
Fast Company John Paul Titlow |
At 4 Billion Views A Day, Facebook Video Is Zuckerberg's Next Cash Cow Since last summer, the number of videos watched on Facebook has tripled, now totaling over 4 billion per day. This isn't just a bragworthy metric: It's likely to become a key piece of Facebook's business in the future.  |
The Motley Fool December 5, 2007 Alyce Lomax |
Facebook Is Too Close for Comfort The social site invaded users' personal space in a big way, by revealing members shopping transactions to their Facebook friends.  |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.  |
The Motley Fool October 5, 2010 Palash R. Ghosh |
Opinion: Facebook-Microsoft Marriage Looks Doomed Even though it was an early investor in the social network giant, Facebook may now be too costly for Microsoft.  |
CRM October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices.  |
InternetNews November 15, 2010 |
Facebook Messages, the Next Step Beyond Email? Facebook unwraps a new system for collecting online communications in one unified format.  |
InternetNews September 7, 2006 Nicholas Carlson |
Facebook Faithful Protest Changes Many of the 9 million users that make up Facebook are unhappy that the site has changed a bit.  |
BusinessWeek August 20, 2007 Robert D. Hof |
Facebook's New Wrinkles The 35-and-older crowd is discovering Facebook's potential as a business tool.  |
InternetNews September 14, 2006 Nicholas Carlson |
Revolt of The Facebook Elite The social network grew as a site for students at elite colleges. Now Facebook is expanding its registration. Users aren't happy.  |
Fast Company David Lumb |
The Other Shoe Drops: Facebook May Soon Host News Sites' Content Inside Facebook Facebook is more interested in hosting the things media companies make than just spreading them and it sees Facebook-hosted video as an example of the solution.  |
The Motley Fool June 16, 2009 Rick Aristotle Munarriz |
MySpace Has to Facebook the Music If you're MySpace, how do you get your groove back? If you're Facebook, how do you make sure you keep growing?  |
BusinessWeek November 20, 2008 |
In Search of a Business Model Facebook has been developing a business model designed to go beyond traditional online advertising.  |
The Motley Fool December 2, 2009 Rick Aristotle Munarriz |
350 Million Reasons for Facebook to Go Public If growth is slowing at Facebook, it may be the best time for it to go public.  |
Wired June 22, 2009 Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility.  |
InternetNews September 16, 2009 Kenneth Corbin |
Facebook Hits 300M, Says Now Making Real Money Rapid growth turns into positive cash flow for social networking giant.  |
CRM September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook.  |
The Motley Fool April 9, 2009 Rick Aristotle Munarriz |
200 Million Reasons to Kick Yourself Facebook has not been an easy site to monetize, but its ways should leave investors drooling over the possibilities of what it can do in the future.  |
InternetNews July 29, 2009 |
1-800-Flowers.com Blooms on Facebook A florist sets up integrated e-commerce storefront on its Facebook fan page in latest attempt to capitalize on social media.  |