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Search Engine Watch May 26, 2010 Michael Bonfils |
Search Around the World: South Korea South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you must learn how their citizens search and use these search marketing best practices.  |
Search Engine Watch August 25, 2010 Christian Arno |
SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites.  |
Search Engine Watch February 19, 2011 Kristjan Mar Hauksson |
Top Level Trends of SEM Worldwide in 2010 and 2011 How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look.  |
Search Engine Watch July 21, 2010 Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two.  |
Search Engine Watch May 11, 2011 Michael Bonfils |
Search Marketing Guide to Naver, Korea's Most Popular Search Engine If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers.  |
Search Engine Watch March 3, 2010 Michael Bonfils |
Search Around the World: Italy A look at the most popular search engines, top industries, and search marketing best practices in Italy.  |
Search Engine Watch January 24, 2008 Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.  |
Search Engine Watch March 24, 2011 Adaline Lau |
If Yahoo Exits Japan, How Will it Impact Search Marketers? Assessing whether business will go on as usual for marketers and users.  |
Search Engine Watch February 22, 2011 Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business.  |
Search Engine Watch February 16, 2011 Michael Bonfils |
Social Media Around the World: Current Trends and Future Growth A look around the globe reveals a diverse social media marketplace and plenty of opportunities for marketers.  |
Search Engine Watch September 14, 2010 Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.  |
Search Engine Watch August 31, 2010 Dominik Johnson |
Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers.  |
Search Engine Watch September 13, 2010 Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing).  |
Search Engine Watch December 24, 2010 Adaline Lau |
Search in Asia: Insights for International SEMs Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country.  |
Search Engine Watch December 15, 2010 Gareth Owen |
How Will SEO Evolve in 2011? SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens.  |
Search Engine Watch August 18, 2010 Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2.  |
Search Engine Watch December 29, 2010 Horst Joepen |
2010 to 2011; What SEO's Have Seen, Learned And Can Look Forward To A summary of new SEO factors which came into play in 2010 and how they might play out in 2011.  |
The Motley Fool September 3, 2010 Manikandan Raman |
Trouble Ahead for Yahoo!, Microsoft Alliance in Asia What will the Yahoo!-Microsoft team-up mean for search?  |
Search Engine Watch January 7, 2011 Brian Goffman |
2011: The Year of Social SERPs, Bing Instant & Social Search Here are six predictions expected to unfold from key players in search and social media this year.  |
Search Engine Watch July 27, 2010 Ryan DeShazer |
Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs.  |
Search Engine Watch April 7, 2010 Kevin Gibbons |
How to Deal With Difficult SEO Clients Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile.  |
Entrepreneur March 2009 Amanda C. Kooser |
Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right.  |
Search Engine Watch January 23, 2008 Kevin Newcomb |
Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.  |
Search Engine Watch August 21, 2009 Frank Watson |
Is Google the Lazy Man's Marketing Method? Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online?  |
Search Engine Watch October 4, 2010 Ray "Catfish" Comstock |
The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.  |
Searcher November 2011 Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.  |
BusinessWeek January 30, 2006 Moon Ihlwan |
NHN: The Little Search Engine That Could Korea's NHN thumps Google at home, and it's teaching the big dogs a new trick.  |
Search Engine Watch January 10, 2007 John Tawadros |
The Bigger Question of SEO Is search engine optimization (SEO) rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers.  |
Search Engine Watch April 20, 2009 Ron Jones |
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.  |
CRM July 1, 2009 Jessica Tsai |
Search Engineering Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.  |
Search Engine Watch August 9, 2010 Ray Comstock |
The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.  |
The Motley Fool February 15, 2008 Rick Aristotle Munarriz |
And the Winner of Gmarket Is ... A chunk of South Korea's leading auction site, Gmarket, may be on the block, and investors everywhere should be paying attention.  |
Search Engine Watch June 30, 2010 Gareth Owen |
What's Next for Search, SEO? The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices.  |
Search Engine Watch September 3, 2009 Melissa Mackey |
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.  |
Search Engine Watch February 13, 2011 Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.  |
Search Engine Watch September 9, 2009 Andy Atkins-Kruger |
Why is Russia's Yandex the Fastest Growing Search Engine? Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology?  |
Search Engine Watch August 11, 2010 Simon Heseltine |
SEO Talk: Gospel or Hearsay? Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said - and don't take anything as gospel.  |
Search Engine Watch March 7, 2006 Heather Lloyd-Martin |
Leveraging the Global SEM Landscape Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets.  |
Search Engine Watch January 17, 2008 Kevin Newcomb |
Search Marketing "Resolutions" for 2008 We've collected the New Years resolutions of several search engine marketers, sharing their priorities and plans for 2008.  |
Entrepreneur May 2007 Janelle Elms |
Along for the Ride Find out how search engines can drive visitors to your ebay listings.  |
Search Engine Watch January 5, 2009 William Flaiz |
Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.  |
Search Engine Watch December 27, 2010 Kevin Gibbons |
10 Essential New Year Resolutions for Web Marketers Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do.  |
Search Engine Watch May 9, 2011 Guillaume Bouchard |
6 Ways to Socialize Your SEO & Content Strategy Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well.  |
Search Engine Watch September 12, 2008 Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.  |
Search Engine Watch September 16, 2009 Michael Bonfils |
Yandex -- the SEO Perspective Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology.  |
Search Engine Watch September 3, 2010 Rob Chant |
Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.  |
InternetNews June 7, 2006 Ed Sutherland |
Yahoo Buys Traction in South Korea Yahoo announced it has acquired a 10 percent stake in Gmarket, the No. 2 Internet retailer in South Korea.  |
The Motley Fool June 7, 2006 Alyce Lomax |
Golly Gmarket, Yahoo! The Internet giant takes a stake in a South Korean e-commerce company. Better late than never.  |
Search Engine Watch February 3, 2010 Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.  |
Search Engine Watch February 17, 2011 Steve Beatty |
Ways to Improve Brand Awareness by Building Links These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals.  |