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Search Engine Watch August 27, 2010 Marty Weintraub |
Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.  |
Search Engine Watch December 8, 2008 William Flaiz |
Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.  |
Search Engine Watch January 3, 2011 Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages.  |
Search Engine Watch February 15, 2011 Alex Cohen |
PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings.  |
Search Engine Watch March 10, 2009 Mark Jackson |
Big Brands are Starting To Get It -- or is Google Starting to Get Big Brands? These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO.  |
Search Engine Watch February 25, 2011 Dave Davies |
Improve Your Organic Rankings With Google Places, Part 1 The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is important.  |
Search Engine Watch October 24, 2008 William Flaiz |
The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings.  |
InternetNews November 9, 2010 |
Google Equips Instant Search With Previews In the push toward faster, more relevant search results, Web giant Google has added image previews to its Instant search feature to give users a better sense what's waiting for them after the click.  |
Search Engine Watch December 17, 2010 Frank Watson |
Search is Search, Social is Social: Treat Them Separate SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these "social signals" won't magically help your site rise in Google or Bing's organic results.  |
Search Engine Watch January 24, 2011 Josh McCoy |
Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!  |
Search Engine Watch January 10, 2011 Adam Audette |
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.  |
Search Engine Watch November 20, 2009 Chris Boggs |
SEO Tools -- Worth the Time and Money? An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts.  |
Search Engine Watch November 8, 2010 Josh McCoy |
Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.  |
Search Engine Watch March 7, 2011 Adam Audette |
Maximizing Your CTR for SEO in Organic Results Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage.  |
Search Engine Watch October 17, 2008 Frank Watson |
Google's New Tools for Site Link Strengthening Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.  |
Search Engine Watch November 21, 2008 Chris Boggs |
Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important.  |
Search Engine Watch January 24, 2008 Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.  |
Search Engine Watch March 21, 2011 Josh McCoy |
The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?  |
Search Engine Watch December 29, 2010 Horst Joepen |
2010 to 2011; What SEO's Have Seen, Learned And Can Look Forward To A summary of new SEO factors which came into play in 2010 and how they might play out in 2011.  |
Search Engine Watch June 21, 2010 Josh McCoy |
What Google Thinks of Your Site Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site.  |