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Search Engine Watch
August 27, 2010
Marty Weintraub
Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies. mark for My Articles similar articles
Search Engine Watch
December 8, 2008
William Flaiz
Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. mark for My Articles similar articles
Search Engine Watch
January 3, 2011
Josh McCoy
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. mark for My Articles similar articles
Search Engine Watch
February 15, 2011
Alex Cohen
PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings. mark for My Articles similar articles
Search Engine Watch
March 10, 2009
Mark Jackson
Big Brands are Starting To Get It -- or is Google Starting to Get Big Brands? These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO. mark for My Articles similar articles
Search Engine Watch
February 25, 2011
Dave Davies
Improve Your Organic Rankings With Google Places, Part 1 The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is important. mark for My Articles similar articles
Search Engine Watch
October 24, 2008
William Flaiz
The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. mark for My Articles similar articles
InternetNews
November 9, 2010
Google Equips Instant Search With Previews In the push toward faster, more relevant search results, Web giant Google has added image previews to its Instant search feature to give users a better sense what's waiting for them after the click. mark for My Articles similar articles
Search Engine Watch
December 17, 2010
Frank Watson
Search is Search, Social is Social: Treat Them Separate SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these "social signals" won't magically help your site rise in Google or Bing's organic results. mark for My Articles similar articles
Search Engine Watch
January 24, 2011
Josh McCoy
Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! mark for My Articles similar articles
Search Engine Watch
January 10, 2011
Adam Audette
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit. mark for My Articles similar articles
Search Engine Watch
November 20, 2009
Chris Boggs
SEO Tools -- Worth the Time and Money? An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. mark for My Articles similar articles
Search Engine Watch
November 8, 2010
Josh McCoy
Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth. mark for My Articles similar articles
Search Engine Watch
March 7, 2011
Adam Audette
Maximizing Your CTR for SEO in Organic Results Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage. mark for My Articles similar articles
Search Engine Watch
October 17, 2008
Frank Watson
Google's New Tools for Site Link Strengthening Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. mark for My Articles similar articles
Search Engine Watch
November 21, 2008
Chris Boggs
Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important. mark for My Articles similar articles
Search Engine Watch
January 24, 2008
Kevin Newcomb
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. mark for My Articles similar articles
Search Engine Watch
March 21, 2011
Josh McCoy
The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here? mark for My Articles similar articles
Search Engine Watch
December 29, 2010
Horst Joepen
2010 to 2011; What SEO's Have Seen, Learned And Can Look Forward To A summary of new SEO factors which came into play in 2010 and how they might play out in 2011. mark for My Articles similar articles
Search Engine Watch
June 21, 2010
Josh McCoy
What Google Thinks of Your Site Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site. mark for My Articles similar articles