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Search Engine Watch January 11, 2011 Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.  |
Search Engine Watch January 10, 2011 Adam Audette |
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.  |
Search Engine Watch August 24, 2010 Gareth Owen |
Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.  |
Search Engine Watch December 23, 2008 Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site.  |
Search Engine Watch August 12, 2010 Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.  |
Search Engine Watch July 7, 2009 Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.  |
Search Engine Watch February 3, 2009 Mark Jackson |
Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site.  |
Search Engine Watch May 20, 2010 John Lynch |
Powerful SEO Content: Understanding Breadth of Coverage More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines.  |
Entrepreneur September 2006 Amanda Kooser |
Think Links The road to link popularity.  |
Search Engine Watch July 16, 2010 Nichola Stott |
Are We Over-Engineering the Link Graph? Brand versus keyword-rich anchor text: a case study on ranking factors.  |
Search Engine Watch January 23, 2009 Chris Boggs |
A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.  |
Search Engine Watch June 9, 2009 Mark Jackson |
Are PPC Ads Now Counting in Google Organic Backlinks? In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.  |
Search Engine Watch March 9, 2010 Eric Enge |
Don't Over Optimize Your Site SEO is a best practices game. Understanding how not to over optimize is an important part of the mix.  |
Search Engine Watch June 21, 2010 Josh McCoy |
What Google Thinks of Your Site Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site.  |
AFP eWire October 20, 2008 Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization?  |
Search Engine Watch September 13, 2010 Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing).  |
Search Engine Watch April 21, 2009 Mark Jackson |
Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site.  |
Search Engine Watch August 29, 2008 William Flaiz |
There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.  |
Search Engine Watch February 21, 2011 Josh McCoy |
Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.  |
Search Engine Watch November 25, 2008 Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.  |
Search Engine Watch December 2, 2008 Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.  |
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne |
Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.  |
Search Engine Watch October 11, 2010 Kaila Strong |
Social Search Commands for Everyday Use Whether you're looking for link building opportunities, business prospects, videos, or just want to know what's being said in your industry, about your brand, or a product, these social search engines can help you easily find what you're looking for.  |
Search Engine Watch December 9, 2008 Mark Jackson |
Is it Too Late for Holiday Search Traffic? Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day.  |
Search Engine Watch November 4, 2008 Mark Jackson |
SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things.  |
Search Engine Watch September 22, 2010 Gareth Owen |
Improve Your Rankings by Removing Links SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.  |
Search Engine Watch July 21, 2009 Mark Jackson |
Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.  |
Search Engine Watch March 28, 2008 Marty Weintraub |
Google Bombs, Jew Watch News & the Hypocritical Linking Universe The author's examination of "google bombing" and how this technique intersects with search engine optimization. Is Google hypocritical in its solutions to the problem of using links to determine relevancy?  |
Search Engine Watch November 11, 2008 Carrie Hill |
Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.  |
Search Engine Watch August 13, 2010 Nichola Stott |
Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.  |
Search Engine Watch April 28, 2011 Jeremy Bencken |
50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.  |
Search Engine Watch September 9, 2010 John Lynch |
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis.  |
Search Engine Watch February 9, 2009 Ron Jones |
Link Building 101, Part 2 Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links.  |
Search Engine Watch August 17, 2004 Shari Thurow |
Search Engines and Competitive Research Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition and their online marketing efforts.  |
Search Engine Watch September 10, 2009 Sage Lewis |
Links Top List of Search Engine Ranking Factors In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force.  |
Search Engine Watch January 6, 2011 Guillaume Bouchard |
Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.  |
Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.  |
Search Engine Watch February 27, 2011 Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.  |
Search Engine Watch August 25, 2009 Eric Enge |
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.  |
Search Engine Watch October 13, 2009 Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.  |
Search Engine Watch January 6, 2009 Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.  |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.  |
PC Magazine January 20, 2004 M. David Stone |
Create Columns Using Text Boxes In Word With text boxes, your graphics will stay where you put them in Microsoft Word.  |
Search Engine Watch July 16, 2009 Sage Lewis |
Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?  |
Search Engine Watch December 30, 2008 Mark Jackson |
The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients?  |
Search Engine Watch January 27, 2009 Mark Jackson |
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success.  |
Search Engine Watch August 16, 2010 Josh McCoy |
Your Blog...Your Best Friend, Or Your Worst Enemy Is your blog off topic? Having an on-site blog can help your online efforts or greatly detract from you from your SEO and site conversion goals.  |
Search Engine Watch July 29, 2008 Mark Jackson |
Press Releases and Search Engine Optimization Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain.  |
Search Engine Watch August 10, 2010 Eric Enge |
How Much Optimization is Too Much? When figuring out what to do with your site, see what other players in the same space are doing. This can help you identify some boundaries for your search engine optimization efforts.  |
Search Engine Watch March 3, 2009 Carrie Hill |
SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.  |