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Search Engine Watch August 4, 2009 Carrie Hill |
Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.  |
Search Engine Watch July 28, 2010 Kevin Gibbons |
7 Golden Rules for Paid Search Copy Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.  |
Fast Company David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads.  |
Search Engine Watch September 3, 2009 Melissa Mackey |
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.  |
Search Engine Watch January 12, 2009 Ron Jones |
Search Ad Quality Score 101, Part 2 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test.  |
Search Engine Watch October 23, 2009 Chris Boggs |
It's Not Too Late for 2009 Holiday-Focused SEO Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season.  |
Search Engine Watch July 28, 2009 Herndon Hasty |
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1 When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right?  |
Search Engine Watch September 3, 2010 Paul Burani |
Reach Holiday Shoppers Penny-Wise and Pound-Wiser To do better in search this holiday season, marketers need to spend less on search. Here's why.  |
Search Engine Watch December 14, 2010 Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns.  |
Search Engine Watch February 2, 2011 Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio.  |
Search Engine Watch March 23, 2011 Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.  |
Search Engine Watch May 11, 2009 Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.  |
Search Engine Watch June 27, 2008 Chris Boggs |
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.  |
AskMen.com Terence Channon |
Manage Holiday Spending The holidays are rife with temptations to spend your hard-earned cash. Here are some sensible tips to help you avoid breaking the bank this Christmas season and to help you manage your holiday spending.  |
Pharmaceutical Executive March 1, 2007 Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.  |
Search Engine Watch November 13, 2007 Steve Haar |
Tracking Real Value with Incremental ROI You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental losses.  |
Search Engine Watch January 30, 2009 Elisabeth Osmeloski |
2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count.  |
Search Engine Watch December 9, 2008 Mark Jackson |
Is it Too Late for Holiday Search Traffic? Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day.  |
Search Engine Watch July 8, 2004 Shari Thurow |
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.  |
Job Journal September 28, 2008 |
Chilly Forecast for Holiday Hiring Hiring for the holidays and winter season is about to begin. And while this year may see less job growth overall, solid opportunities will be available for those who get an early start. Here are some tips to help you make the most of the season.  |
The Motley Fool January 3, 2007 Mary Dalrymple |
Holiday Recovery, Part 2 If you give the next holiday season a little thought today, you'll save yourself quite a bit of stress later.  |
Search Engine Watch February 27, 2007 Duane Forrester |
Should You Bring Search In-House? The decision to bring search marketing efforts in-house is an important topic, requiring serious thought before a decision is made.  |
Search Engine Watch September 16, 2008 Carrie Hill |
Making the Most of Search Engine Copywriting Small business owners must be aware of what their ad copy promises, and how they deliver on those promises.  |
Search Engine Watch October 19, 2010 Thi Thumasathit |
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.  |
Search Engine Watch July 31, 2008 Ron Jones |
The Future of SEM Education Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education.  |
The Motley Fool November 24, 2006 Mary Dalrymple |
Stop the Holiday Madness Here is how to fix your bad holiday spending habits.  |
Search Engine Watch December 9, 2009 Michael Bonfils |
International Search Marketing Guide to the Holidays For those of you who run international search campaigns, you may be surprised that culture and buying behavior during the holidays is different in other countries.  |
Search Engine Watch January 4, 2011 Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.  |
Search Engine Watch October 27, 2010 Alex Cohen |
3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions.  |
Search Engine Watch March 24, 2009 Mark Jackson |
Is There Such a Thing as the Perfect SEO? SEOs are being asked to do an awful lot. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades?  |
The Motley Fool September 29, 2011 Alyce Lomax |
Unhappy Holidays for Best Buy Holiday hiring takes a tumble.  |
Search Engine Watch July 3, 2008 Ron Jones |
SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.  |
Search Engine Watch June 15, 2009 Ron Jones |
Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.  |
Search Engine Watch January 28, 2011 Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords.  |
Search Engine Watch April 7, 2004 Barbara Coll |
Making a Living as a Search Marketing Professional Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business?  |
Search Engine Watch November 22, 2010 John Greer |
Surviving the Bitter Holiday Code Freeze While there's a lot that can't be done during a code freeze, there's still plenty to keep busy. Here are a number of SEO items to consider.  |
Search Engine Watch January 7, 2010 Jason Tabeling |
Five Paid Search Resolutions for 2010 Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important.  |
Search Engine Watch September 22, 2009 Herndon Hasty |
Improve Your SEM in Time for the Holidays While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December.  |
Search Engine Watch October 10, 2008 Chris Boggs |
Is Your SEM Truly Looking at Search Holistically? To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions.  |
| The Family Room |
Doing More with Less at Christmas Here are some guidelines for coming up with inexpensive solutions to holiday mayhem, though it really applies year round. Some of this info may seem old and outdated, but it is rooted in classic frugality!  |
Search Engine Watch February 3, 2010 Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.  |
Search Engine Watch March 11, 2004 Jennifer Laycock |
Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency?  |
InternetNews January 14, 2005 Sean Michael Kerner |
Search Ads Reap Big Rewards Doubleclick reports that search advertising revenues grew by more than 300 percent in the third quarter.  |
Search Engine Watch July 7, 2008 David Szetela |
PPC Advertising: Art or Science? Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising here.  |
Entrepreneur October 2007 Kim T. Gordon |
'Twill Be the Season 8 ways to prepare now for stellar holiday sales.  |
Job Journal October 17, 2010 John Challenger |
Happy Holiday Hiring News for Jobseekers Retailers are getting ready to bring on seasonal staffers for their busiest time of year.  |
| Search Engine Watch |
Ron Jones Symetri Internet Marketing provides strategic SEM consulting and training.  |
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock |
SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.  |
Search Engine Watch November 11, 2008 Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.  |
Search Engine Watch September 2, 2008 Mark Jackson |
How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.  |