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Search Engine Watch January 3, 2011 Josh McCoy	SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages.
Search Engine Watch February 25, 2011 Dave Davies	Improve Your Organic Rankings With Google Places, Part 1 The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is important.
Search Engine Watch February 15, 2011 Alex Cohen	PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings.
Search Engine Watch July 19, 2010 Josh McCoy	SEO, the SERPs, and Your First Impression First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers.
Search Engine Watch October 14, 2010 Jason Tabeling	Why You Should Combine Your PPC & SEO Strategies Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.
Search Engine Watch December 8, 2008 William Flaiz	Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.
Search Engine Watch March 7, 2011 Adam Audette	Maximizing Your CTR for SEO in Organic Results Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage.
Search Engine Watch September 16, 2008 Carrie Hill	Making the Most of Search Engine Copywriting Small business owners must be aware of what their ad copy promises, and how they deliver on those promises.
Search Engine Watch June 21, 2010 Josh McCoy	What Google Thinks of Your Site Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site.
Search Engine Watch April 7, 2009 Mark Jackson	Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO?
Search Engine Watch January 12, 2011 Greg Habermann	Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.
Search Engine Watch October 13, 2009 Carrie Hill	Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page.
Search Engine Watch February 3, 2009 Carrie Hill	Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development.
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
Search Engine Watch May 29, 2009 Gregg Stewart	Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy
Search Engine Watch May 26, 2004 Gord Hotchkiss	Inside the Searcher's Mind: It's a Jungle in Here! What goes on in the mind of searchers? A research group set out to find the answers -- and came up with some interesting and surprising answers.
Search Engine Watch July 8, 2008 Carrie Hill	Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings.
Search Engine Watch November 11, 2008 Carrie Hill	Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
Search Engine Watch May 12, 2009 Carrie Hill	My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research.
Search Engine Watch March 8, 2005 Chris Sherman	A New F-Word for Google Search Results A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch March 27, 2011 Dave Davies	Improve Your Organic Rankings With Google Places, Part 2 A step-by-step guide to help you better understand how to enter/edit the information for your Places page and send good SEO signals to Google to improve your rankings.
Search Engine Watch December 21, 2010 Alex Cohen	A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions.
Search Engine Watch January 27, 2011 Peter van der Graaf	Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.
Search Engine Watch May 16, 2008 Chris Boggs	Google Sitelinks - The Good, the Bad, and the Ugly The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault.
Search Engine Watch October 28, 2010 Jon Schepke	Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results.
Search Engine Watch December 8, 2004 Chris Sherman	Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Search Engine Watch February 10, 2010 Alex Cohen	The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.
Search Engine Watch October 24, 2008 William Flaiz	The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings.
Search Engine Watch November 24, 2010 Alex Cohen	A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1 Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing.
Search Engine Watch October 29, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns.
Search Engine Watch July 31, 2009 Frank Watson	Yahoo-Bing Promises More of the Same Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different?
Search Engine Watch August 5, 2002 Danny Sullivan	Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want.
InternetNews July 7, 2009 Michelle Megna	Google Puts Real Estate Listings on the Map Google is expanding its real estate listings and search functionality by allowing searchers to find property listings on Google Maps.
ONLINE May 2000 Danny Sullivan	Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come." This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this....
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
InternetNews June 2, 2009 David Needle	Google's New Dashboard Offers Business Insight Local Business Center now features a dashboard that tracks traffic to your site.
Search Engine Watch April 26, 2010 Josh McCoy	Local Search Convertibility Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level.
Food Engineering July 18, 2006	Hard to Find Parts View a listing of hard-to-find food-machinery parts here.
Search Engine Watch September 19, 2007 Jim Parent	8 Ways to Improve Your Local Search Results If you have not taken steps to ensure your business' online presence in local search results is complete and accurate, you're missing a big opportunity.
Search Engine Watch December 22, 2010 Jeff Beard	12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year.
Entrepreneur July 2010 Tracy Stapp	Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.
Search Engine Watch December 7, 2003 Danny Sullivan	Google Dance Case Studies Real life stories of how sites were impacted by the recent Google ranking changes, with an analysis of factors that may be in play.
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
Search Engine Watch April 14, 2010 Alex Cohen	Google Wants Your Profit Margin, Should You Give It To Them? Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two.
Search Engine Watch October 20, 2009 Eric Enge	How to Be Proactive About Reputation Management Tips for protecting your company's name in the SERPs from people who have something negative to say about your brand.
Search Engine Watch January 18, 2011 Alex Cohen	The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.
Search Engine Watch November 29, 2010 Greg Habermann	Google's Holiday Gift: Product Listing Ads Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of.
Search Engine Watch July 28, 2009 Herndon Hasty	Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1 When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right?