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Search Engine Watch August 11, 2009 Eric Enge |
The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.  |
Search Engine Watch September 13, 2010 Josh McCoy |
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders.  |
Search Engine Watch February 3, 2009 Carrie Hill |
Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development.  |
Search Engine Watch July 19, 2010 Josh McCoy |
SEO, the SERPs, and Your First Impression First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers.  |
Search Engine Watch December 19, 2007 Eric Enge |
Search Engine Visibility and Site Crawlability, Part 1 This is the first of two articles outlining and explaining the SEO problems two experts identified with dynamic Web sites and solutions.  |
Search Engine Watch January 4, 2010 Ron Jones |
Duplicate Content 101 What duplicate content is, how search engines deal with it, and how to avoid the pitfalls.  |
Search Engine Watch August 28, 2009 Chris Boggs |
Common SEO Problems of E-commerce Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites.  |
Search Engine Watch August 25, 2009 Eric Enge |
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.  |
Search Engine Watch December 29, 2008 Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so.  |
Search Engine Watch August 12, 2008 Mark Jackson |
Proper SEO and the Robots.txt File By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems.  |
Search Engine Watch September 30, 2008 Mark Jackson |
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive?  |
Search Engine Watch February 28, 2011 Ray "Catfish" Comstock |
The Canonical Tag Can Save You from the Duplicate Content Monster How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues.  |
Search Engine Watch October 1, 2002 Danny Sullivan |
Death Of A Meta Tag Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems little worth the time.  |
Search Engine Watch December 5, 2002 Danny Sullivan |
Revisiting Meta Tags Follow up to October 2002 article about the demise of the meta keywords tag.  |
Search Engine Watch January 3, 2011 Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages.  |
Search Engine Watch October 7, 2010 Mathieu Burgerhout |
Why You Should Prevent Certain Pages From Being Indexed All pages are not created equal. Having fewer "unimportant" pages of your site indexed will put more emphasis on your "money" pages.  |
Search Engine Watch November 10, 2009 Mark Jackson |
SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.  |
Search Engine Watch November 11, 2008 Carrie Hill |
Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.  |
ONLINE May 2000 Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this....  |
Search Engine Watch November 6, 2003 Danny Sullivan |
The US White House & Blocking Search Engines At the end of last month, controversy erupted over the US White House preventing portions of its web site from being indexed by search engines. Was the White House doing this as a means to rewrite history unnoticed, or was it an innocent mistake?  |
Search Engine Watch October 8, 2010 Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects.  |
Search Engine Watch June 8, 2010 Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2) A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series.  |
Search Engine Watch December 2, 2010 Mathieu Burgerhout |
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock.  |
Search Engine Watch December 20, 2007 Eric Enge |
Search Engine Visibility and Site Crawlability, Part 2 During the recent SES Chicago show Laura Thieme and Matt Bailey provided a great overview of the major issues confronting dynamic web sites.  |
Search Engine Watch April 8, 2009 Eric Enge |
Operating Web Sites in Multiple Countries Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. There's a real risk that the search engines will see them as duplicate content.  |
Search Engine Watch November 25, 2008 Carrie Hill |
25 Design Best Practices for Your Small Business Web Site Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site.  |
Search Engine Watch January 24, 2011 Josh McCoy |
Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!  |
Search Engine Watch September 16, 2008 Mark Jackson |
Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer.  |
Search Engine Watch November 8, 2010 Josh McCoy |
Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.  |
Search Engine Watch December 22, 2008 Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO.  |
Search Engine Watch February 9, 2011 Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals.  |
Search Engine Watch January 12, 2011 Simon Heseltine |
Stop Making the 6 Biggest SEO Mistakes Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.  |
Search Engine Watch May 26, 2009 Carrie Hill |
So I Have this Web Site... Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there's more to it, and that's when the questions begin.  |
Search Engine Watch August 16, 2010 Josh McCoy |
Your Blog...Your Best Friend, Or Your Worst Enemy Is your blog off topic? Having an on-site blog can help your online efforts or greatly detract from you from your SEO and site conversion goals.  |
Search Engine Watch April 28, 2009 Mark Jackson |
SEO Site Review: Time to Clean Up Home-Yard It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going to be something here for everyone.  |
Search Engine Watch September 19, 2008 Gregg Stewart |
Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing.  |
Search Engine Watch September 29, 2010 Ralph Tegtmeier |
On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis) - Part 1 If you haven't conducted a comprehensive analysis of your on-site linking structure, you may actually be losing search engine rankings, traffic, and sales due to a non-optimal on-site linking structure -- without even being aware of the fact!  |
Search Engine Watch August 26, 2008 Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.  |
Search Engine Watch September 30, 2009 Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.  |
Search Engine Watch May 8, 2009 Chris Boggs |
Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.  |
D-Lib Mar/Apr 2015 McCown et al. |
Tools for Discovering and Archiving the Mobile Web Many websites are adapting their content for users who are accessing the Web using smartphones and tablets. The growth of this Mobile Web has required web archivists to change their practices in order to collect this ephemeral web content.  |
Search Engine Watch May 11, 2009 Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.  |
Fast Company Neal Ungerleider |
Now You Can Go Shopping On Twitter Twitter is beginning to roll out pages for products and places with e-commerce integration. The pages are part of the social networking site's increasing foray into e-commerce and monetization.  |
Search Engine Watch February 27, 2004 Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Nice To See Google Back On Track! Will it last? - Anybody Experienced With URL Rewrite for IIS? - The -Noblog Option or Blog Tab: Can It Be Done? - SEMPO - Yahoo Recommends Keywords META and Image ALT Text - Yahoo Versus Google On Redirect Handling - Who Links to My Site?  |
Search Engine Watch August 3, 2005 Marcela De Vivo |
Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.  |
Search Engine Watch March 21, 2011 Josh McCoy |
The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?  |
Search Engine Watch September 26, 2008 Chris Boggs |
Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."  |
Search Engine Watch August 31, 2006 Tony Wright |
The Taming of the Bots All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad?  |
InternetNews May 6, 2005 Sean Michael Kerner |
Tips From the Search Crowd You want to make sure the search engines find your site and rank it well? Follow some basic rules of the information highway, search experts say.  |
Search Engine Watch August 7, 2010 Jonathan Allen |
NHLPA Starts SEO From Scratch To Up It's Game on Google How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example.  |