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Search Engine Watch
August 11, 2009
Eric Enge
The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less. mark for My Articles similar articles
Search Engine Watch
September 13, 2010
Josh McCoy
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. mark for My Articles similar articles
Search Engine Watch
February 3, 2009
Carrie Hill
Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. mark for My Articles similar articles
Search Engine Watch
July 19, 2010
Josh McCoy
SEO, the SERPs, and Your First Impression First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers. mark for My Articles similar articles
Search Engine Watch
December 19, 2007
Eric Enge
Search Engine Visibility and Site Crawlability, Part 1 This is the first of two articles outlining and explaining the SEO problems two experts identified with dynamic Web sites and solutions. mark for My Articles similar articles
Search Engine Watch
January 4, 2010
Ron Jones
Duplicate Content 101 What duplicate content is, how search engines deal with it, and how to avoid the pitfalls. mark for My Articles similar articles
Search Engine Watch
August 28, 2009
Chris Boggs
Common SEO Problems of E-commerce Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. mark for My Articles similar articles
Search Engine Watch
August 25, 2009
Eric Enge
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. mark for My Articles similar articles
Search Engine Watch
December 29, 2008
Ron Jones
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. mark for My Articles similar articles
Search Engine Watch
August 12, 2008
Mark Jackson
Proper SEO and the Robots.txt File By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems. mark for My Articles similar articles
Search Engine Watch
September 30, 2008
Mark Jackson
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? mark for My Articles similar articles
Search Engine Watch
February 28, 2011
Ray "Catfish" Comstock
The Canonical Tag Can Save You from the Duplicate Content Monster How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues. mark for My Articles similar articles
Search Engine Watch
October 1, 2002
Danny Sullivan
Death Of A Meta Tag Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems little worth the time. mark for My Articles similar articles
Search Engine Watch
December 5, 2002
Danny Sullivan
Revisiting Meta Tags Follow up to October 2002 article about the demise of the meta keywords tag. mark for My Articles similar articles
Search Engine Watch
January 3, 2011
Josh McCoy
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. mark for My Articles similar articles
Search Engine Watch
October 7, 2010
Mathieu Burgerhout
Why You Should Prevent Certain Pages From Being Indexed All pages are not created equal. Having fewer "unimportant" pages of your site indexed will put more emphasis on your "money" pages. mark for My Articles similar articles
Search Engine Watch
November 10, 2009
Mark Jackson
SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more. mark for My Articles similar articles
Search Engine Watch
November 11, 2008
Carrie Hill
Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. mark for My Articles similar articles
ONLINE
May 2000
Danny Sullivan
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come." This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... mark for My Articles similar articles
Search Engine Watch
November 6, 2003
Danny Sullivan
The US White House & Blocking Search Engines At the end of last month, controversy erupted over the US White House preventing portions of its web site from being indexed by search engines. Was the White House doing this as a means to rewrite history unnoticed, or was it an innocent mistake? mark for My Articles similar articles
Search Engine Watch
October 8, 2010
Frank Watson
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. mark for My Articles similar articles
Search Engine Watch
June 8, 2010
Adam Audette
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2) A framework for SEO strategy that captures the three primary elements of search engine optimization. Part two in a three-part series. mark for My Articles similar articles
Search Engine Watch
December 2, 2010
Mathieu Burgerhout
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. mark for My Articles similar articles
Search Engine Watch
December 20, 2007
Eric Enge
Search Engine Visibility and Site Crawlability, Part 2 During the recent SES Chicago show Laura Thieme and Matt Bailey provided a great overview of the major issues confronting dynamic web sites. mark for My Articles similar articles
Search Engine Watch
April 8, 2009
Eric Enge
Operating Web Sites in Multiple Countries Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. There's a real risk that the search engines will see them as duplicate content. mark for My Articles similar articles
Search Engine Watch
November 25, 2008
Carrie Hill
25 Design Best Practices for Your Small Business Web Site Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. mark for My Articles similar articles
Search Engine Watch
January 24, 2011
Josh McCoy
Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! mark for My Articles similar articles
Search Engine Watch
September 16, 2008
Mark Jackson
Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer. mark for My Articles similar articles
Search Engine Watch
November 8, 2010
Josh McCoy
Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth. mark for My Articles similar articles
Search Engine Watch
December 22, 2008
Ron Jones
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. mark for My Articles similar articles
Search Engine Watch
February 9, 2011
Simon Heseltine
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. mark for My Articles similar articles
Search Engine Watch
January 12, 2011
Simon Heseltine
Stop Making the 6 Biggest SEO Mistakes Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now. mark for My Articles similar articles
Search Engine Watch
May 26, 2009
Carrie Hill
So I Have this Web Site... Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there's more to it, and that's when the questions begin. mark for My Articles similar articles
Search Engine Watch
August 16, 2010
Josh McCoy
Your Blog...Your Best Friend, Or Your Worst Enemy Is your blog off topic? Having an on-site blog can help your online efforts or greatly detract from you from your SEO and site conversion goals. mark for My Articles similar articles
Search Engine Watch
April 28, 2009
Mark Jackson
SEO Site Review: Time to Clean Up Home-Yard It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going to be something here for everyone. mark for My Articles similar articles
Search Engine Watch
September 19, 2008
Gregg Stewart
Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. mark for My Articles similar articles
Search Engine Watch
September 29, 2010
Ralph Tegtmeier
On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis) - Part 1 If you haven't conducted a comprehensive analysis of your on-site linking structure, you may actually be losing search engine rankings, traffic, and sales due to a non-optimal on-site linking structure -- without even being aware of the fact! mark for My Articles similar articles
Search Engine Watch
August 26, 2008
Mark Jackson
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. mark for My Articles similar articles
Search Engine Watch
September 30, 2009
Bill Hunt
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. mark for My Articles similar articles
Search Engine Watch
May 8, 2009
Chris Boggs
Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. mark for My Articles similar articles
D-Lib
Mar/Apr 2015
McCown et al.
Tools for Discovering and Archiving the Mobile Web Many websites are adapting their content for users who are accessing the Web using smartphones and tablets. The growth of this Mobile Web has required web archivists to change their practices in order to collect this ephemeral web content. mark for My Articles similar articles
Search Engine Watch
May 11, 2009
Joshua Palau
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. mark for My Articles similar articles
Fast Company
Neal Ungerleider
Now You Can Go Shopping On Twitter Twitter is beginning to roll out pages for products and places with e-commerce integration. The pages are part of the social networking site's increasing foray into e-commerce and monetization. mark for My Articles similar articles
Search Engine Watch
February 27, 2004
Chris Sherman
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Nice To See Google Back On Track! Will it last? - Anybody Experienced With URL Rewrite for IIS? - The -Noblog Option or Blog Tab: Can It Be Done? - SEMPO - Yahoo Recommends Keywords META and Image ALT Text - Yahoo Versus Google On Redirect Handling - Who Links to My Site? mark for My Articles similar articles
Search Engine Watch
August 3, 2005
Marcela De Vivo
Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. mark for My Articles similar articles
Search Engine Watch
March 21, 2011
Josh McCoy
The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here? mark for My Articles similar articles
Search Engine Watch
September 26, 2008
Chris Boggs
Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." mark for My Articles similar articles
Search Engine Watch
August 31, 2006
Tony Wright
The Taming of the Bots All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad? mark for My Articles similar articles
InternetNews
May 6, 2005
Sean Michael Kerner
Tips From the Search Crowd You want to make sure the search engines find your site and rank it well? Follow some basic rules of the information highway, search experts say. mark for My Articles similar articles
Search Engine Watch
August 7, 2010
Jonathan Allen
NHLPA Starts SEO From Scratch To Up It's Game on Google How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example. mark for My Articles similar articles