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The Motley Fool September 1, 2006 Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing.  |
CRM November 26, 2012 Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey.  |
InternetNews February 24, 2009 David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted.  |
InternetNews June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads.  |
BusinessWeek March 10, 2011 Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow.  |
InternetNews February 9, 2010 |
Yahoo Tops Display Ad Sector in 2009 Online metrics firm comScore looks back at the digital highlights of 2009, noting Yahoo's hegemony in the display space, and the continued rise of Facebook in the social networking arena.  |
InternetNews March 11, 2009 David Needle |
Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads.  |
CRM August 23, 2011 Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns.  |
BusinessWeek November 12, 2007 Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads?  |
CRM November 7, 2012 Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels.  |
Wired March 24, 2008 Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.  |
The Motley Fool August 28, 2007 Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google.  |
The Motley Fool March 2, 2011 Travis Hoium |
Beware of Ads on the Go AT&T is testing location-based text ads. If it's not careful, this could be a huge flop.  |
| Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook.  |
InternetNews November 10, 2010 |
Google's Overhauls AdSense New user interface is designed to give Web publishers who use AdSense better controls and easier access to features.  |
Search Engine Watch May 28, 2010 Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads.  |
Fast Company Neal Ungerleider |
Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform.  |
The Motley Fool April 4, 2005 Rick Aristotle Munarriz |
Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful.  |
InternetNews March 12, 2008 David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.  |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?  |
CIO September 28, 2014 Stephanie Overby |
Progressive Insurance Uses Data Analytics to Fine-Tune Ad Strategy Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy.  |
CRM September 2012 Judith Aquino |
Uncovering the Impact of Facebook Ads Stylistpick gains social marketing insights and more with Marin Software.  |
InternetNews July 20, 2010 |
Google Redesigns Image Search Page Google unveils a new user interface for its image search page with new features and a new ad format.  |
The Motley Fool April 26, 2005 Rick Aristotle Munarriz |
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.  |
Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.  |
Fast Company Neal Ungerleider |
What's That In My Feed? Instagram Will Have More Ads Soon The next time you use Instagram, expect to see more ads. Those ads will be targeted to what's in your feed and will allow you to open websites and download apps within Instagram.  |
BusinessWeek May 8, 2006 Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.  |
Entrepreneur April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so.  |
BusinessWeek June 11, 2009 Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?  |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube.  |
Wired March 24, 2008 Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages.  |
InternetNews June 22, 2009 Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.  |
The Motley Fool April 17, 2008 Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.  |
Fast Company Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue.  |
InternetNews February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site.  |
Search Engine Watch April 1, 2011 John Lee |
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go.  |
Fast Company Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads.  |
InternetNews October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe.  |
The Motley Fool July 3, 2007 Rick Aristotle Munarriz |
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves.  |
The Motley Fool March 4, 2005 Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.  |
The Motley Fool September 18, 2009 Rick Aristotle Munarriz |
Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.  |
InternetNews May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link.  |
Inc. February 2008 Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs.  |
The Motley Fool April 20, 2005 Rick Aristotle Munarriz |
Yahoo! for Yahoo! Yahoo! has another market-thumping quarter as online advertising shows no signs of dying down.  |
The Motley Fool September 21, 2006 Rick Aristotle Munarriz |
Yahoo! Goes to Campus Facebook is on the block and bidders can't flunk out this time. The only question that remains is whether mighty Microsoft is going to let Yahoo! walk away with it. Investors, take note.  |
Search Engine Watch September 15, 2010 Jeremy Hull |
Goodbye, Yahoo: 4 Things I'll Miss About Panama A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers.  |
BusinessWeek July 24, 2006 Robert D. Hof |
Efficient Frontier: Hacking Madison Avenue Efficient Frontier Inc. is a New Age advertising agency that operates just like Madison Avenue shops, in a sense. It has access to a portfolio of ad space - Web search engines.  |
The Motley Fool November 29, 2007 Rick Aristotle Munarriz |
The Acrobat and the Ads Yahoo! teams up with Adobe to offer contextual market ads as readers scroll through Web-published pages in Adobe's popular PDF platform.  |
The Motley Fool May 12, 2006 Tom Taulli |
Yahoo!'s Dinero.com The company is teaming up with a traditional media player to reach the U.S. Latino market.  |
InternetNews September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October.  |