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The Motley Fool
September 1, 2006
Rick Aristotle Munarriz
Content Is King at Microsoft The software giant is following the herd into contextual marketing. mark for My Articles similar articles
CRM
November 26, 2012
Judith Aquino
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. mark for My Articles similar articles
InternetNews
February 24, 2009
David Needle
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. mark for My Articles similar articles
InternetNews
June 3, 2010
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. mark for My Articles similar articles
BusinessWeek
March 10, 2011
Brad Stone
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. mark for My Articles similar articles
InternetNews
February 9, 2010
Yahoo Tops Display Ad Sector in 2009 Online metrics firm comScore looks back at the digital highlights of 2009, noting Yahoo's hegemony in the display space, and the continued rise of Facebook in the social networking arena. mark for My Articles similar articles
InternetNews
March 11, 2009
David Needle
Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads. mark for My Articles similar articles
CRM
August 23, 2011
Brittany Farb
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. mark for My Articles similar articles
BusinessWeek
November 12, 2007
Catherine Holahan
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? mark for My Articles similar articles
CRM
November 7, 2012
Judith Aquino
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. mark for My Articles similar articles
Wired
March 24, 2008
Frank Rose
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. mark for My Articles similar articles
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz
Google + CNN = Good for You CNN strikes an online advertising deal with Google. mark for My Articles similar articles
The Motley Fool
March 2, 2011
Travis Hoium
Beware of Ads on the Go AT&T is testing location-based text ads. If it's not careful, this could be a huge flop. mark for My Articles similar articles
Fast Company A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook. mark for My Articles similar articles
InternetNews
November 10, 2010
Google's Overhauls AdSense New user interface is designed to give Web publishers who use AdSense better controls and easier access to features. mark for My Articles similar articles
Search Engine Watch
May 28, 2010
Marc Poirier
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. mark for My Articles similar articles
Fast Company
Neal Ungerleider
Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform. mark for My Articles similar articles
The Motley Fool
April 4, 2005
Rick Aristotle Munarriz
Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful. mark for My Articles similar articles
InternetNews
March 12, 2008
David Needle
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. mark for My Articles similar articles
Search Engine Watch
January 14, 2004
Christine Churchill
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? mark for My Articles similar articles
CIO
September 28, 2014
Stephanie Overby
Progressive Insurance Uses Data Analytics to Fine-Tune Ad Strategy Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy. mark for My Articles similar articles
CRM
September 2012
Judith Aquino
Uncovering the Impact of Facebook Ads Stylistpick gains social marketing insights and more with Marin Software. mark for My Articles similar articles
InternetNews
July 20, 2010
Google Redesigns Image Search Page Google unveils a new user interface for its image search page with new features and a new ad format. mark for My Articles similar articles
The Motley Fool
April 26, 2005
Rick Aristotle Munarriz
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold. mark for My Articles similar articles
Search Engine Watch
May 13, 2004
Danny Sullivan
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. mark for My Articles similar articles
Fast Company
Neal Ungerleider
What's That In My Feed? Instagram Will Have More Ads Soon The next time you use Instagram, expect to see more ads. Those ads will be targeted to what's in your feed and will allow you to open websites and download apps within Instagram. mark for My Articles similar articles
BusinessWeek
May 8, 2006
Elgin & Greene
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. mark for My Articles similar articles
Entrepreneur
April 2008
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. mark for My Articles similar articles
BusinessWeek
June 11, 2009
Robert D. Hof
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? mark for My Articles similar articles
Fast Company
Pavithra Mohan
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. mark for My Articles similar articles
Wired
March 24, 2008
Kevin Kelleher
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages. mark for My Articles similar articles
InternetNews
June 22, 2009
Michelle Megna
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. mark for My Articles similar articles
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. mark for My Articles similar articles
Fast Company
Neal Ungerleider
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. mark for My Articles similar articles
InternetNews
February 8, 2010
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. mark for My Articles similar articles
Search Engine Watch
April 1, 2011
John Lee
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go. mark for My Articles similar articles
Fast Company
Neal Ungerleider
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. mark for My Articles similar articles
InternetNews
October 28, 2010
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe. mark for My Articles similar articles
The Motley Fool
July 3, 2007
Rick Aristotle Munarriz
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves. mark for My Articles similar articles
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. mark for My Articles similar articles
The Motley Fool
September 18, 2009
Rick Aristotle Munarriz
Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements. mark for My Articles similar articles
InternetNews
May 27, 2010
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. mark for My Articles similar articles
Inc.
February 2008
Buchanan, Chafkin & McCarthy
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. mark for My Articles similar articles
The Motley Fool
April 20, 2005
Rick Aristotle Munarriz
Yahoo! for Yahoo! Yahoo! has another market-thumping quarter as online advertising shows no signs of dying down. mark for My Articles similar articles
The Motley Fool
September 21, 2006
Rick Aristotle Munarriz
Yahoo! Goes to Campus Facebook is on the block and bidders can't flunk out this time. The only question that remains is whether mighty Microsoft is going to let Yahoo! walk away with it. Investors, take note. mark for My Articles similar articles
Search Engine Watch
September 15, 2010
Jeremy Hull
Goodbye, Yahoo: 4 Things I'll Miss About Panama A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. mark for My Articles similar articles
BusinessWeek
July 24, 2006
Robert D. Hof
Efficient Frontier: Hacking Madison Avenue Efficient Frontier Inc. is a New Age advertising agency that operates just like Madison Avenue shops, in a sense. It has access to a portfolio of ad space - Web search engines. mark for My Articles similar articles
The Motley Fool
November 29, 2007
Rick Aristotle Munarriz
The Acrobat and the Ads Yahoo! teams up with Adobe to offer contextual market ads as readers scroll through Web-published pages in Adobe's popular PDF platform. mark for My Articles similar articles
The Motley Fool
May 12, 2006
Tom Taulli
Yahoo!'s Dinero.com The company is teaming up with a traditional media player to reach the U.S. Latino market. mark for My Articles similar articles
InternetNews
September 3, 2010
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October. mark for My Articles similar articles