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Search Engine Watch September 21, 2010 Eric Enge |
Google Instant, SEO, and the Future of Search Eight ways Google Instant could impact search, search engine optimization, and PPC.  |
Information Today September 16, 2010 Greg R. Notess |
Google Instant: Interactive Searching One driving force behind Google's work on Instant is to help reduce the time it takes a user to enter a search.  |
The Motley Fool September 11, 2010 Wade Roush |
Google Instant Is Anything but a Time-Saver Search engine optimizers have some interesting thoughts about the probable repercussions of Google Instant.  |
Search Engine Watch January 25, 2011 Melissa Mackey |
Google AdWords Display URL Changes: Boon or Bust? News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers.  |
Search Engine Watch September 2, 2004 Danny Sullivan |
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch.  |
InternetNews November 9, 2010 |
Google Equips Instant Search With Previews In the push toward faster, more relevant search results, Web giant Google has added image previews to its Instant search feature to give users a better sense what's waiting for them after the click.  |
The Motley Fool September 9, 2010 Balasubramanyam Seshan |
Google Challenges Microsoft, Yahoo With Instant Search Google's Instant Search may be an instant boost to its market share..  |
Search Engine Watch September 17, 2009 Jason Tabeling |
Bing Ads Show Strength in Key Verticals While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click.  |
Search Engine Watch July 25, 2006 Jennifer Slegg |
Analyzing the Google AdWords Landing Page Algorithm Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.  |
CRM December 2010 Juan Martinez |
Google's Instant Ingratification What Google Instant means for the future of search engine optimization.  |
Search Engine Watch October 19, 2006 Brian Smith |
A Closer Look At Microsoft's Instant Answers A look at Microsoft's Live.com's Instant Answers.  |
Search Engine Watch January 29, 2009 Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone.  |
Search Engine Watch June 11, 2009 Melissa Mackey |
Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name.  |
Search Engine Watch November 15, 2010 Alex Matjanec |
Google Instant Previews Bring Brand Imagery to Search The addition of Instant Previews means marketers must begin to strategize how click-through rate and overall conversions will change due to brand appearance.  |
Search Engine Watch September 30, 2010 Price Glomski |
Google Instant: How Does This Change Other Search Channels? Pondering the implications of Google Instant on comparison shopping engines, news and editorial content, and onsite search for e-commerce and merchandise.  |
InternetNews June 21, 2007 Nicholas Carlson |
Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.  |
InternetNews November 23, 2005 Susan Kuchinskas |
Google Testing Click-to-Call Google is testing a new feature for its AdWords keyword ads that appear alongside natural search results: click-to-call.  |
The Motley Fool October 6, 2010 Kurt Bakke |
Google Evolves Instant Search, Teases Cloud Printing Continued improvements from Google.  |
InternetNews May 23, 2006 Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.  |
Search Engine Watch February 19, 2010 Michael Boland |
Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks?  |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.  |
Search Engine Watch March 10, 2011 Paul Burani |
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy.  |
InternetNews September 13, 2010 |
Where Does Search Go After Google 'Instant'? Is Google's new search feature really that revolutionary? And if it does change the game, what's next?  |
Search Engine Watch October 27, 2010 Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.  |
PC Magazine March 7, 2008 Joel Durham |
Always Looking for the Same Stuff? When you perform a search with Vista's new instant search feature, you can save the search results as a special folder  |
Search Engine Watch February 8, 2011 Jason Tabeling |
Measuring Free Clicks in AdWords Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine the value to your overall search program.  |
Search Engine Watch June 23, 2010 Joseph Kerschbaum |
How to Compare Your PPC Performance to Your Competitors Strategies for building traffic and expanding your reach with your PPC campaigns. Opportunities await.  |
CRM January 24, 2011 Dettmann & Kalkofen |
New Year, New SEO Rules Big changes influence how digital marketers do business.  |
Search Engine Watch October 28, 2010 Jon Schepke |
Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results.  |
Search Engine Watch January 16, 2011 Frank Watson |
Session-Based Ads: Smarter Than the Average Ad or a Boo-Boo? Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing its focus on its core products?  |
InternetNews November 13, 2007 Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.  |
Search Engine Watch February 23, 2011 John Lynch |
Mapping Search Strategy to the Buy Cycle A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated.  |
The Motley Fool October 2, 2007 Alyce Lomax |
Quick Take: Netflix's Whatchamacallit Does one of Netflix's features have an identity crisis?  |
Search Engine Watch December 9, 2010 Jason Tabeling |
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition.  |
T.H.E. Journal November 1999 |
This Just In... Instant Language 2000  |
Search Engine Watch July 1, 2002 Danny Sullivan |
Overture Says Forget CPC, What's Your ROI? The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads.  |
Search Engine Watch March 1, 2007 Kevin Newcomb |
Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.  |
The Motley Fool August 18, 2005 Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.  |
Search Engine Watch October 14, 2010 Jason Tabeling |
Why You Should Combine Your PPC & SEO Strategies Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.  |
Search Engine Watch June 29, 2006 Chris Sherman |
Google Launches Checkout, not the Rumored GBuy Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.  |
InternetNews April 20, 2005 Susan Kuchinskas |
Search and My History Shall Find My Search History, which went live on Wednesday, lets users access and manage their Google search history from any computer.  |
Search Engine Watch January 24, 2006 Patricia Hursh |
Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.'  |
Search Engine Watch February 2, 2005 Shari Thurow |
Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike.  |
Search Engine Watch July 9, 2009 Melissa Mackey |
Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.  |
InternetNews May 4, 2006 David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.  |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.  |
Search Engine Watch January 18, 2011 Alex Cohen |
The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.  |
Search Engine Watch March 8, 2011 Jason Tabeling |
Keyword Phrase Value: Click-Throughs vs. Conversions Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail terms are worth the effort.  |
InternetNews August 20, 2010 |
New Metric Shuffles Yahoo, Bing Market Share Web metrics firm comScore has adjusted the way that it tallies search queries to account for so-called slide show features that appeared to have skewed results in favor of Microsoft and Yahoo.  |
The Motley Fool July 18, 2005 Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.  |