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Search Engine Watch
September 21, 2010
Eric Enge
Google Instant, SEO, and the Future of Search Eight ways Google Instant could impact search, search engine optimization, and PPC. mark for My Articles similar articles
Information Today
September 16, 2010
Greg R. Notess
Google Instant: Interactive Searching One driving force behind Google's work on Instant is to help reduce the time it takes a user to enter a search. mark for My Articles similar articles
The Motley Fool
September 11, 2010
Wade Roush
Google Instant Is Anything but a Time-Saver Search engine optimizers have some interesting thoughts about the probable repercussions of Google Instant. mark for My Articles similar articles
Search Engine Watch
January 25, 2011
Melissa Mackey
Google AdWords Display URL Changes: Boon or Bust? News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers. mark for My Articles similar articles
Search Engine Watch
September 2, 2004
Danny Sullivan
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. mark for My Articles similar articles
InternetNews
November 9, 2010
Google Equips Instant Search With Previews In the push toward faster, more relevant search results, Web giant Google has added image previews to its Instant search feature to give users a better sense what's waiting for them after the click. mark for My Articles similar articles
The Motley Fool
September 9, 2010
Balasubramanyam Seshan
Google Challenges Microsoft, Yahoo With Instant Search Google's Instant Search may be an instant boost to its market share.. mark for My Articles similar articles
Search Engine Watch
September 17, 2009
Jason Tabeling
Bing Ads Show Strength in Key Verticals While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. mark for My Articles similar articles
Search Engine Watch
July 25, 2006
Jennifer Slegg
Analyzing the Google AdWords Landing Page Algorithm Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community. mark for My Articles similar articles
CRM
December 2010
Juan Martinez
Google's Instant Ingratification What Google Instant means for the future of search engine optimization. mark for My Articles similar articles
Search Engine Watch
October 19, 2006
Brian Smith
A Closer Look At Microsoft's Instant Answers A look at Microsoft's Live.com's Instant Answers. mark for My Articles similar articles
Search Engine Watch
January 29, 2009
Cameron Jonsson
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. mark for My Articles similar articles
Search Engine Watch
June 11, 2009
Melissa Mackey
Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. mark for My Articles similar articles
Search Engine Watch
November 15, 2010
Alex Matjanec
Google Instant Previews Bring Brand Imagery to Search The addition of Instant Previews means marketers must begin to strategize how click-through rate and overall conversions will change due to brand appearance. mark for My Articles similar articles
Search Engine Watch
September 30, 2010
Price Glomski
Google Instant: How Does This Change Other Search Channels? Pondering the implications of Google Instant on comparison shopping engines, news and editorial content, and onsite search for e-commerce and merchandise. mark for My Articles similar articles
InternetNews
June 21, 2007
Nicholas Carlson
Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days. mark for My Articles similar articles
InternetNews
November 23, 2005
Susan Kuchinskas
Google Testing Click-to-Call Google is testing a new feature for its AdWords keyword ads that appear alongside natural search results: click-to-call. mark for My Articles similar articles
The Motley Fool
October 6, 2010
Kurt Bakke
Google Evolves Instant Search, Teases Cloud Printing Continued improvements from Google. mark for My Articles similar articles
InternetNews
May 23, 2006
Nicholas Carlson
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. mark for My Articles similar articles
Search Engine Watch
February 19, 2010
Michael Boland
Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? mark for My Articles similar articles
InternetNews
December 8, 2006
Nicholas Carlson
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. mark for My Articles similar articles
Search Engine Watch
March 10, 2011
Paul Burani
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy. mark for My Articles similar articles
InternetNews
September 13, 2010
Where Does Search Go After Google 'Instant'? Is Google's new search feature really that revolutionary? And if it does change the game, what's next? mark for My Articles similar articles
Search Engine Watch
October 27, 2010
Jonathan Allen
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter. mark for My Articles similar articles
PC Magazine
March 7, 2008
Joel Durham
Always Looking for the Same Stuff? When you perform a search with Vista's new instant search feature, you can save the search results as a special folder mark for My Articles similar articles
Search Engine Watch
February 8, 2011
Jason Tabeling
Measuring Free Clicks in AdWords Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine the value to your overall search program. mark for My Articles similar articles
Search Engine Watch
June 23, 2010
Joseph Kerschbaum
How to Compare Your PPC Performance to Your Competitors Strategies for building traffic and expanding your reach with your PPC campaigns. Opportunities await. mark for My Articles similar articles
CRM
January 24, 2011
Dettmann & Kalkofen
New Year, New SEO Rules Big changes influence how digital marketers do business. mark for My Articles similar articles
Search Engine Watch
October 28, 2010
Jon Schepke
Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results. mark for My Articles similar articles
Search Engine Watch
January 16, 2011
Frank Watson
Session-Based Ads: Smarter Than the Average Ad or a Boo-Boo? Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing its focus on its core products? mark for My Articles similar articles
InternetNews
November 13, 2007
Kenneth Corbin
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. mark for My Articles similar articles
Search Engine Watch
February 23, 2011
John Lynch
Mapping Search Strategy to the Buy Cycle A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated. mark for My Articles similar articles
The Motley Fool
October 2, 2007
Alyce Lomax
Quick Take: Netflix's Whatchamacallit Does one of Netflix's features have an identity crisis? mark for My Articles similar articles
Search Engine Watch
December 9, 2010
Jason Tabeling
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition. mark for My Articles similar articles
T.H.E. Journal
November 1999
This Just In... Instant Language 2000 mark for My Articles similar articles
Search Engine Watch
July 1, 2002
Danny Sullivan
Overture Says Forget CPC, What's Your ROI? The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads. mark for My Articles similar articles
Search Engine Watch
March 1, 2007
Kevin Newcomb
Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. mark for My Articles similar articles
The Motley Fool
August 18, 2005
Rick Aristotle Munarriz
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. mark for My Articles similar articles
Search Engine Watch
October 14, 2010
Jason Tabeling
Why You Should Combine Your PPC & SEO Strategies Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings. mark for My Articles similar articles
Search Engine Watch
June 29, 2006
Chris Sherman
Google Launches Checkout, not the Rumored GBuy Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike. mark for My Articles similar articles
InternetNews
April 20, 2005
Susan Kuchinskas
Search and My History Shall Find My Search History, which went live on Wednesday, lets users access and manage their Google search history from any computer. mark for My Articles similar articles
Search Engine Watch
January 24, 2006
Patricia Hursh
Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.' mark for My Articles similar articles
Search Engine Watch
February 2, 2005
Shari Thurow
Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike. mark for My Articles similar articles
Search Engine Watch
July 9, 2009
Melissa Mackey
Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. mark for My Articles similar articles
InternetNews
May 4, 2006
David Miller
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. mark for My Articles similar articles
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. mark for My Articles similar articles
Search Engine Watch
January 18, 2011
Alex Cohen
The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year. mark for My Articles similar articles
Search Engine Watch
March 8, 2011
Jason Tabeling
Keyword Phrase Value: Click-Throughs vs. Conversions Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail terms are worth the effort. mark for My Articles similar articles
InternetNews
August 20, 2010
New Metric Shuffles Yahoo, Bing Market Share Web metrics firm comScore has adjusted the way that it tallies search queries to account for so-called slide show features that appeared to have skewed results in favor of Microsoft and Yahoo. mark for My Articles similar articles
The Motley Fool
July 18, 2005
Rick Aristotle Munarriz
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. mark for My Articles similar articles