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InternetNews
September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October.   |
InternetNews
October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe. |
The Motley Fool
October 1, 2009
Rick Aristotle Munarriz |
Bing Gets Dinged The honeymoon is over for Microsoft's search engine. Web-analytics company StatCounter is reporting that Bing surrendered market share last month, for the first time since its zesty springtime launch. |
The Motley Fool
June 18, 2009
Rick Aristotle Munarriz |
Alarm Bells Ring Over Bing Microsoft is turning heads in search, as it's new Bing search engine continues to grow its audience. |
Search Engine Watch
July 30, 2010
Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. |
InternetNews
August 19, 2010 |
Yahoo Begins Microsoft Search-Ad Integration Web pioneer Yahoo alerts its advertising partners that it is beginning to shift its search-marketing operations to Microsoft's Bing technology, though the timetable remains imprecise. |
InternetNews
July 16, 2010 |
Competitors Gain a Little Ground on Google The latest market share numbers show Bing and Yahoo are nibbling away at Google's still-dominant position. |
InternetNews
November 17, 2009 |
Microsoft, Google Put the Squeeze on Yahoo Google keeps making headway, while Bing and Yahoo are still battling it out. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
Search Engine Watch
October 27, 2010
Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter. |
Search Engine Watch
February 4, 2011
John Lee |
Are You Losing Money to Microsoft adCenter's Syndicated Search Partners? As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. |
Search Engine Watch
June 11, 2009
Melissa Mackey |
Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. |
Search Engine Watch
July 31, 2009
Frank Watson |
Yahoo-Bing Promises More of the Same Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? |
InternetNews
October 11, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft and Yahoo enter into what they describe as a crucial phase of their long-term search-advertising partnership, beginning the transition of Yahoo's ad server to Microsoft's platform. |
InternetNews
August 27, 2010 |
Bing, Yahoo Post Modest Gains in Search Share Microsoft and Yahoo managed to eke out small gains in overall search traffic in July but the modest improvement belies bigger issues for both companies. |
Search Engine Watch
November 2, 2010
Roger Barnette |
After the Transition: How to Get the Most Out of Bing/Yahoo The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. |
The Motley Fool
October 3, 2011
Rick Aristotle Munarriz |
When Yahoo! Wishes Upon a Star Yahoo! and Disney's ABC News are teaming up on a digital news and information alliance that will make the most of Yahoo!'s online reach and ABC's global reporting prowess. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
CRM
January 24, 2011
Dettmann & Kalkofen |
New Year, New SEO Rules Big changes influence how digital marketers do business. |
Search Engine Watch
July 21, 2010
Joseph Kerschbaum |
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts. |
Search Engine Watch
September 17, 2009
Jason Tabeling |
Bing Ads Show Strength in Key Verticals While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. |
Search Engine Watch
March 4, 2010
Jason Tabeling |
Get Your Search Campaigns Ready for the Yahoo/MSN Merger Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. |
InternetNews
January 13, 2010 |
Bing Leveling Off While Yahoo Slips: Nielsen Yahoo's share continues to decline even as Microsoft and Yahoo await regulatory approval for their deal. |
InternetNews
August 25, 2010 |
Microsoft Finalizes Yahoo Search Integration With the integration of the engineering platforms complete, Microsoft will handle Yahoo search queries in the United States and Canada, while Yahoo wants the world to know that it hasn't given up on the search game. |
PC Magazine
September 1, 2009
Albanesius & Hachman |
Taking on Google Can Microsoft and Yahoo finally topple the search giant? |
InternetNews
July 22, 2010 |
Microsoft Begins Yahoo Search Integration As it looks to narrow the gap with market leader Google, Microsoft has begun testing its search engine technology on Yahoo's sites and plans to begin transitioning advertisers later this summer. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
September 15, 2010 |
Bing's Share of Search Market Passes Yahoo Microsoft's Bing search engine jumped slightly ahead of Yahoo to gain second place in the U.S. for the first time. There was little change at the top spot however |
The Motley Fool
January 14, 2010
Rick Aristotle Munarriz |
Bing Gets Dinged Everyone is losing ground to Google. |
Search Engine Watch
April 15, 2010
Melissa Mackey |
Has Yahoo Search Marketing Become A 'Dog'? Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Search Engine Watch
December 9, 2010
Jason Tabeling |
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition. |
InternetNews
April 20, 2007
Nicholas Carlson |
Yahoo Advertisers Happier Than Investors Yahoo's search marketers are raving about Panama. But Wall Street wants to know: Where are the profits? |
Search Engine Watch
April 27, 2011
Duncan Parry |
Does Anybody Care About the Search Alliance in Europe? For many search marketers, Yahoo and Bing are simply no longer on the map in Europe. Increasingly the preference is to trial ads on Facebook or LinkedIn, or start remarketing. Here's why. |
Search Engine Watch
February 8, 2008
Kevin Newcomb |
What Would a Yahoo-Microsoft Merger Look Like? Part 3 The search marketing world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
July 29, 2009 |
Microsoft and Yahoo Deal on Search, At Last After much rumor and speculation, two online giants strike a sweeping partnership. |
The Motley Fool
May 23, 2011
Tim Beyers |
Thank You, Steve Ballmer Last week, Mr. Softy expanded its partnership with Facebook to include deeper integration with the Bing search engine. |
Search Engine Watch
August 21, 2009
Gregg Stewart |
Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
March 22, 2007
Kevin Newcomb |
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. |
InternetNews
June 3, 2010 |
Bing Gains Ground But Google Reigns Supreme A year after its launch, Microsoft's search engine Bing has managed to carve out a modest 3.5 percent foothold in the search market while Google commands nearly 90 percent. |
InternetNews
September 22, 2009 |
Bing Takes a Little Bite Out of Google Microsoft's slow-but-sure approach to the search engine market seems to be paying off, new data suggest. |
Search Engine Watch
March 2, 2011
Matt Lawson |
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing. |
InternetNews
February 18, 2010 |
Yahoo, Microsoft Finally Begin Search Integration Having achieved regulators' sign-off in the EU and U.S., the two companies now begin the process of having Bing take over Yahoo's searches. |
InternetNews
October 21, 2008
Kenneth Corbin |
Layoffs, Falling Profits: Yahoo Takes a Beating Amid a steadily worsening climate, Yahoo takes a hit in third quarter on slowing ad spending. |
Search Engine Watch
February 2, 2011
Duncan Parry |
UK PPC: Is Microsoft Distracted in Paid Search? Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per search Microsoft receives, and grow loyalty with advertisers? |
Search Engine Watch
June 26, 2009
Gregg Stewart |
Bing -- Early Estimations in Local Search It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. |
InternetNews
September 11, 2009 |
DoJ Scrutinizing Yahoo's Microsoft Deal Will Microsoft and Yahoo be able to jump through the Justice Department's antitrust hoops? |
InternetNews
October 15, 2010 |
comScore Search Ranks Hold, Turmoil Brews Latest rankings of the search market share from analytics firm comScore find Google, Yahoo and Microsoft with their positions essentially unchanged, but that's just the beginning of the story. |
