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Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.  |
Search Engine Watch March 27, 2011 Peter van der Graaf |
Old Black Hat SEO Tricks Still Work This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility when you end up being banned from Google!  |
Search Engine Watch September 9, 2010 John Lynch |
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis.  |
Search Engine Watch July 7, 2009 Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.  |
Search Engine Watch January 11, 2011 Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.  |
Search Engine Watch October 19, 2010 Eric Enge |
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme.  |
Search Engine Watch July 15, 2010 Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.  |
Search Engine Watch May 20, 2010 John Lynch |
Powerful SEO Content: Understanding Breadth of Coverage More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines.  |
Entrepreneur July 2010 Mikal E. Belicove |
The Best Blog Spot Creating a business blog may be a simple part of your online strategy, but how and where to host it?  |
Search Engine Watch March 25, 2010 John Lynch |
How Twitter Data Can Improve Real-Time Search Problem: Google must vastly enhance real-time search the same way it improved search in the late '90s: by establishing authority. Solution: see inside.  |
Search Engine Watch September 1, 2010 Jeremy Bencken |
6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.  |
Search Engine Watch February 21, 2011 Josh McCoy |
Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.  |
Search Engine Watch July 27, 2010 Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.  |
Search Engine Watch June 18, 2008 Eric Enge |
4 SEO Tips for Higher Search Rankings Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness all play an important role in your Web site's ranking. Is your site ready for greatness?  |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.  |
Search Engine Watch August 4, 2010 Jeremy Bencken |
New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links.  |
Search Engine Watch August 19, 2008 Mark Jackson |
Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking.  |
Search Engine Watch April 22, 2010 John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.  |
Search Engine Watch January 20, 2011 Justilien Gaspard |
Alternative Ways to Find Sites for Link Building When trying to build links, you don't have to rely only on organic search for your research. Here are some additional sources.  |
Search Engine Watch January 10, 2011 Adam Audette |
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.  |
Search Engine Watch August 12, 2010 John Lynch |
SEO for Start-ups: Build Authority Offsite How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain.  |
Search Engine Watch August 13, 2010 Nichola Stott |
Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.  |
Search Engine Watch January 23, 2009 Chris Boggs |
A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.  |
Search Engine Watch April 28, 2011 Jeremy Bencken |
50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.  |
Search Engine Watch January 6, 2011 Guillaume Bouchard |
Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.  |
Search Engine Watch August 12, 2010 Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.  |
Search Engine Watch November 1, 2010 Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies.  |
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne |
Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.  |
Search Engine Watch May 12, 2010 Peter van der Graaf |
Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for.  |
Search Engine Watch June 17, 2008 Mark Jackson |
Domain Strategies for Search Engine Optimization You're optimizing your Web site. You're working on building links to your site. But are you paying attention to your domain name strategy?  |
Search Engine Watch March 22, 2011 Jennifer Van Iderstyne |
What Makes a Link Target a Bullseye? Why authority, relevance, and accessibility are the trifecta of desirable qualities link builders should look for when determining potential links.  |
Search Engine Watch November 4, 2010 Peter van der Graaf |
10 Things I Hate About Google! Lately, Google has shifted its focus from what's best to users to what's best for Google. Where Google is failing on data collection, privacy, SEO, spam, and more.  |
Search Engine Watch March 18, 2011 Rob Chant |
How Small Businesses Can Get a Link from Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link.  |
Search Engine Watch September 1, 2009 Mark Jackson |
Blogging for Search Engine Optimization Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start?  |
Search Engine Watch July 17, 2009 Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic?  |
Search Engine Watch November 11, 2003 Elizabeth Osmeloski |
The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.  |
Search Engine Watch August 6, 2010 Richard Zwicky |
Is Author an Authority Signal for Google? Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of links? Let's consider, at a very high level, how it could work.  |
Search Engine Watch March 8, 2011 Kristi Hines |
Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.  |
Search Engine Watch February 27, 2011 Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.  |
Search Engine Watch February 1, 2011 Mike Grehan |
The Google Spam-Jam Google must find an effective, scalable solution to fight spammy web results, rather than just plugging holes in its old PageRank model for organic results.  |
Search Engine Watch October 23, 2009 Chris Boggs |
It's Not Too Late for 2009 Holiday-Focused SEO Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season.  |
Search Engine Watch January 9, 2011 Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.  |
Search Engine Watch February 2, 2009 Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?  |
Search Engine Watch September 24, 2008 Eric Enge |
Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.  |
Search Engine Watch November 2, 2010 Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.  |
Search Engine Watch September 12, 2008 William Flaiz |
Would You Endorse this Web Site? Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous.  |
Search Engine Watch November 10, 2010 Michael Bonfils |
Choosing a Naming Convention for Global Search Marketing The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.  |
Search Engine Watch November 10, 2009 Mark Jackson |
SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.  |
Search Engine Watch February 9, 2011 Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals.  |
Search Engine Watch June 15, 2010 Kristi Hines |
Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.  |