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Search Engine Watch July 6, 2010 Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) A framework for SEO strategy that captures the three primary elements of search engine optimization. The final installment of a three-part series.  |
Search Engine Watch May 11, 2010 Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework A framework for SEO strategy that captures the three primary elements of search engine optimization. First up: SEO and search engine crawling analysis. Part one of a three-part series.  |
Search Engine Watch September 29, 2010 Adam Audette |
A Short Synopsis of Advanced SEO in Late 2010 Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy.  |
Search Engine Watch April 4, 2011 Adam Audette |
Technical SEO: Tools and Approach Where do you start? What types of areas should you be investigating, and why? What factors really matter? What tools should you use? Your questions answered here.  |
Search Engine Watch November 4, 2010 Adam Audette |
The Art and Science of SEO Site Audits SEO audits are essential. Here are tips on how to get started with your own technical SEO audits, diagnosing on-page and off-page issues that could be hurting your organic rankings, plus some recommended tools.  |
Search Engine Watch February 28, 2011 Ray "Catfish" Comstock |
The Canonical Tag Can Save You from the Duplicate Content Monster How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues.  |
Search Engine Watch December 8, 2010 Adam Audette |
SEO for Bing: Don't Ignore It Bing offers a heavily e-commerce-focused demographic that can deliver modest, but incremental, traffic and revenue. Here are some SEO tactics and best practices for Bing.  |
Search Engine Watch August 11, 2009 Eric Enge |
The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.  |
Search Engine Watch September 13, 2010 Josh McCoy |
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders.  |
Search Engine Watch February 15, 2010 John Greer |
Mastering Google Webmaster Central From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition.  |
Search Engine Watch December 19, 2007 Eric Enge |
Search Engine Visibility and Site Crawlability, Part 1 This is the first of two articles outlining and explaining the SEO problems two experts identified with dynamic Web sites and solutions.  |
Search Engine Watch June 12, 2009 Chris Boggs |
How Long Should It Take for SEO to Show Results? How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition.  |
Search Engine Watch November 3, 2009 Eric Enge |
Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.  |
Search Engine Watch August 28, 2009 Chris Boggs |
Common SEO Problems of E-commerce Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites.  |
Search Engine Watch October 8, 2010 Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects.  |
Search Engine Watch April 20, 2009 Ron Jones |
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.  |
Searcher November 2011 Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.  |
Search Engine Watch September 11, 2009 Chris Boggs |
When to Run Away from an SEO Company There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door.  |
Search Engine Watch September 16, 2008 Mark Jackson |
Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer.  |
Search Engine Watch December 29, 2008 Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so.  |
Search Engine Watch August 25, 2009 Eric Enge |
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.  |
Search Engine Watch January 27, 2010 Benjamin Wayne |
Search Engine Success: Getting Video SEO Right With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation.  |
Search Engine Watch October 7, 2010 Mathieu Burgerhout |
Why You Should Prevent Certain Pages From Being Indexed All pages are not created equal. Having fewer "unimportant" pages of your site indexed will put more emphasis on your "money" pages.  |
Search Engine Watch October 1, 2010 Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.  |
Search Engine Watch August 31, 2010 Adam Audette |
How Do You Find High-quality SEO Services? A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs.  |
Search Engine Watch May 11, 2009 Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.  |
Search Engine Watch August 12, 2008 Mark Jackson |
Proper SEO and the Robots.txt File By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems.  |
Search Engine Watch May 20, 2008 Mark Jackson |
Don't Hire a Butcher to do a Baker's Job - Part 2 If SEOs are bakers, then Web site designers are the butchers of the search engine world. Here are 13 questions customers need to ask their butchers.  |
Search Engine Watch January 31, 2007 Kevin Newcomb |
Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader.  |
Search Engine Watch May 1, 2011 Eric Enge |
The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together.  |
Search Engine Watch November 20, 2009 Chris Boggs |
SEO Tools -- Worth the Time and Money? An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts.  |
Search Engine Watch May 11, 2009 Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.  |
Search Engine Watch August 9, 2010 Ray Comstock |
The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.  |
Search Engine Watch October 11, 2010 Josh McCoy |
Your Evil Twin: Identifying and Managing Duplicate Content Duplicate content can keep you out of the SERPs. A host of tools can help you identify and manage duplicate content.  |
Search Engine Watch January 12, 2011 Simon Heseltine |
Stop Making the 6 Biggest SEO Mistakes Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.  |
Search Engine Watch October 7, 2008 Mark Jackson |
What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.  |
Search Engine Watch February 17, 2009 Mark Jackson |
Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen.  |
Search Engine Watch January 20, 2009 Mark Jackson |
The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.  |
Search Engine Watch April 28, 2005 Danny Sullivan |
Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization.  |
Search Engine Watch September 24, 2008 Eric Enge |
Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.  |
Search Engine Watch September 29, 2010 Ralph Tegtmeier |
On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis) - Part 1 If you haven't conducted a comprehensive analysis of your on-site linking structure, you may actually be losing search engine rankings, traffic, and sales due to a non-optimal on-site linking structure -- without even being aware of the fact!  |
Search Engine Watch January 6, 2009 Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.  |
Search Engine Watch September 26, 2008 Chris Boggs |
Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."  |
Search Engine Watch December 20, 2007 Eric Enge |
Search Engine Visibility and Site Crawlability, Part 2 During the recent SES Chicago show Laura Thieme and Matt Bailey provided a great overview of the major issues confronting dynamic web sites.  |
Entrepreneur February 2010 Erin Weinger |
What You Don't Know About SEO It's essential to understand SEO before you spend thousands hiring consultants you may not even need.  |
Search Engine Watch February 21, 2007 Andrew Goodman |
2007: A Search Odyssey? Keynote Conversation with Matt Cutts At SES London, Google's most famous engineer shared his thoughts on search spam, personalization, and the future of Google.  |
Search Engine Watch April 18, 2011 Josh McCoy |
Analytical Measurement & SEO: Ignorance Isn't Bliss Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends.  |
Search Engine Watch September 15, 2009 Mark Jackson |
Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.  |
Search Engine Watch March 4, 2011 Eric Enge |
Case Study: Impact of Code Cleanup on Site Traffic How six months of improving site speed saw 40 percent increase in traffic.  |
Search Engine Watch April 15, 2011 Rob Chant |
Introduction to Google PageRank: Myths & Facts Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it.  |