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The Motley Fool
June 10, 2010
Nathan Alderman |
Google's Bid to Rule Mobile Ads The search giant scoffs at Apple's iAds with its own open framework.   |
InternetNews
March 16, 2009
David Needle |
Will Ads Be Key to Free iPhone Apps? Vdopia thinks its ad network can help keep the cost of iPhone apps low or free even as rumors of a 'Premium App Store' from Apple spread. |
InternetNews
April 29, 2009
Michelle Megna |
The Shelf Life of an iPhone App How long an iPhone app has before users hang up on it - and why advertisers and developers should care. |
Search Engine Watch
September 17, 2010
Marc Poirier |
Apple iAd -- A Summary for Search Marketers Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing. |
Fast Company
Neal Ungerleider |
Apple's Latest iOS Update Is Bad News For Advertisers Apple is making big, privacy-friendly changes to the way iPhone and iPad apps work -- and many developers probably won't like them. |
Search Engine Watch
April 16, 2010
Michael Boland |
iAds and iPads: New Directions in Mobile Advertising (and Search) With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different? |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
InternetNews
May 5, 2010 |
iPad App Prices Holding Steady With iPhone It's only been a month since it shipped, but so far, the price difference for iPad apps is less than a dollar over the average iPhone app, a report finds. |
InternetNews
June 24, 2009
Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
InternetNews
October 8, 2008
David Needle |
'Thank You Apple. Seriously.' The iPhone's success is helping Apple, developers and even the competition. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
BusinessWeek
April 22, 2010 |
How Apple Opened Up--and Made a Fortune How Apple Opened Up -- and Made a Fortune. |
InternetNews
May 8, 2009
Michelle Megna |
iPhone Apps Now Require 3.0 Compatibility Requirements get tighter on developers looking to get their apps on Apple's App Store, as the Store's admission criteria again find their way into the spotlight. |
Fast Company
May 2009 |
The Ad Guy Omar Hamoui, CEO, AdMob: AdMob is a leading mobile-advertising network that's successfully placing ads in apps. Its clients include Coca-Cola and Paramount Pictures. |
The Motley Fool
July 6, 2010
Anders Bylund |
Is Android for Cheapskates? Are Android users penny-pinching misers or big-spending high rollers? It doesn't matter much to Google. |
InternetNews
July 10, 2009
David Needle |
iPhone App Store Turns 1. What Have We Learned? The App Store celebrates its first anniversary as other mobile players launch online storefronts in an effort to keep up. |
InternetNews
March 9, 2009
David Needle |
Jay Freeman Takes On Apple Clearly, thousands of developers are happy to live under the friendly dictatorship of Apple's App Store, but not Jay Freeman. |
InternetNews
March 30, 2010 |
iPad Launching With Pricey App Bonanza Leaked screenshots suggest that when the much-hyped iPad debuts, it will have a full complement of apps, with some prices ranging well into the double digits. |
InternetNews
February 20, 2009
David Needle |
'Secrets' of iPhone App Usage Analytics firm Pinch Media tracks application usage based on over 30 million downloads. |
The Motley Fool
November 2, 2009
Eric Jhonsa |
Is Apple Becoming the Microsoft of Wireless? The App Store's success might make it happen, but challenges remain. |
InternetNews
November 12, 2009 |
Apple Gives iPhone Developers App Status Tracker Apple is taking a step toward shining some light on its iPhone application vetting process by providing a new way for app developers to track the status of programs they've submitted to the company's App Store. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
CIO
September 30, 2009
Tom Kaneshige |
iPhone App Prices: How Much is Too Much? iPhone app developers are pushing the patience of some users with apps priced at $99. But what's the "right" price for an iPhone app? While users like free best, three sweet spots are emerging - all under $20. |
The Motley Fool
December 13, 2011
Evan Niu |
Apple Is No Match for Google When it comes to mobile advertising, Apple can't beat Google. |
The Motley Fool
July 12, 2010
Greer & Hill |
The 1 Thing People are Missing About the iPhone 4 The Motley Fool talks with Washington Post columnist Rob Pegoraro about smartphones. |
InternetNews
October 16, 2009 |
Free iPhone Apps Get Upgrade Payment Apple is now allowing in-app transactions in free iPhone programs, saving developers from creating duplicate Lite versions. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
The Motley Fool
July 30, 2010
Wade Roush |
OpenAppMkt: The Return of the iPhone Web App? Let the apps flow! |
InternetNews
September 1, 2009 |
Enough With All the App Stores, Please Just because your phone offers downloadable apps doesn't mean it's a contender. |
InternetNews
March 16, 2010 |
Open Source Developers Pick Android Over iPhone More open source projects are moving to Android despite the iPhone's early lead, according to a new study. |
InternetNews
April 7, 2009
David Needle |
Who's King of the iPhone App Store? comScore research into installed base of iPhone applications has some surprises. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool
September 9, 2010
Anders Bylund |
Apple Opens Up the App Store Apple has relaxed some of its more infamous restrictions on what you can publish in the app store, and what tools you can use to create your applications. |
BusinessWeek
January 14, 2010
Peter Burrows |
Apple vs. Google How the battle between Silicon Valley's superstars will shape the future of mobile computing. |
BusinessWeek
June 10, 2010
Edwards & Hesseldahl |
The Killer iPhone How Apple designed its new model to be sweet to customers and vicious to rivals. |
InternetNews
July 16, 2007
David Needle |
Enter a Portal For Free iPhone Apps Leaflets is a mobile portal of free Web 2.0 applications optimized for the iPhone and other so-called "Mobile 2.0" phones. |
InternetNews
February 19, 2010 |
Video Ads Coming to Android Mobile Applications After a successful rollout on the iPhone, iVdopia's mobile video advertising platform is now available to Android mobile devices. What kind of ads will emerge? |
Fast Company
May 2009
Farhad Manjoo |
Mobile App Mania Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market. |
CIO
September 14, 2010
Tom Kaneshige |
Smartphone Owners Will Pay for Apps, Hate Mobile Ads PC users expect web content to be free, but to date, smartphone owners display a much different attitude about mobile content, according to a Nielsen study. |
InternetNews
September 9, 2010 |
Apple Relents on App Store Guidelines, Developer Rules Mobile app creators get greater flexibility in the tools they use and more visibility into Apple's approval process. |
BusinessWeek
April 22, 2010
Peter Burrows |
Apple's Endless Expanding App Universe In 2008, Steve Jobs said, 'Let there be apps.' Now a cosmos full of companies and developers is bound by the laws of Apple -- for better and worse. |
InternetNews
July 30, 2009 |
iPhone: 'Lots of People Making Small Money' Mobile developers talk up opportunities at tech confab. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews
August 28, 2009 |
iPhone Gets Facebook 3.0 Amid New Approval Spat While iPhone owners get an updated Facebook app, some cry foul over reports that Apple wanted other apps' "free memory" features removed. |
CRM
September 25, 2015 |
adjust Brings Marketing Analytics to Apple TV adjust's mobile ad analytics and attribution platform now supports Apple TV's TVOS. |
InternetNews
October 26, 2009 |
What Are 'iPhone Moms' Dialing Up? For women with children and iPhones, it's not all about the kids, a new study finds. |
InternetNews
July 28, 2009 |
Apple Denies Google Voice App for iPhone Is Apple bowing to AT&T in rejecting Google Voice for the iPhone? |
BusinessWeek
January 14, 2010 |
Collision Course Apple and Google, once close allies, are battling on a growing number of fronts. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
PC World
August 22, 2007
Ryan Naraine |
How Far Can Web Apps Take the iPhone? Early applications let you Web cast baseball games, check gas prices, and network with friends, but true business software may require more than just Safari. |
