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| Knowledge@Wharton |
Exploring the Links between Brand Name and Consumer Identity A successful identity-oriented marketing strategy like Nike's consists of three critical links, including the consumer, the identity and the brand.  |
Knowledge@Wharton May 21, 2003 |
Ignoring Your Corporate Identity Can Sabotage Strategic Change Identity is a crucial component of all firms, but it often goes ignored until a crisis forces a company to confront change.  |
CRM December 2013 Ray Wang |
Why the Battle for Identity Will Affect Customer Experience Merging identities across environments is no easy task. Facebook, Google, and Twitter dominate most social log-ins. Users expect their identity to be transportable from personal to work environments. These implications carry over to customer experience.  |
The Motley Fool October 14, 2010 Anders Bylund |
Google's Grand Experiment Fizzles One of the search giant's most ambitious side projects is falling apart.  |
Bank Technology News January 2008 Michael Dumiak |
Database: What's In a Name? To hear independent analysts and software vendors tell it, the quality of data is getting worse. Isolating, cleaning up and keeping accurate records is much more difficult than current bank identity management systems can handle.  |
InternetNews February 20, 2008 Larry Barrett |
Can Oracle's Identity Manager Tackle Compliance? Oracle on Wednesday announced the release of the latest version of its Identity Manager software, a key security and access management component of its Fusion middleware platform.  |
Job Journal April 13, 2008 Penelope Trunk |
Brazen Careerist: Best Career Tool: Self-Knowledge Understanding who you are is essential to finding work that fits.  |