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| Knowledge@Wharton |
Exploring the Links between Brand Name and Consumer Identity A successful identity-oriented marketing strategy like Nike's consists of three critical links, including the consumer, the identity and the brand.   |
Knowledge@Wharton
May 21, 2003 |
Ignoring Your Corporate Identity Can Sabotage Strategic Change Identity is a crucial component of all firms, but it often goes ignored until a crisis forces a company to confront change. |
CRM
December 2013
Ray Wang |
Why the Battle for Identity Will Affect Customer Experience Merging identities across environments is no easy task. Facebook, Google, and Twitter dominate most social log-ins. Users expect their identity to be transportable from personal to work environments. These implications carry over to customer experience. |
The Motley Fool
October 14, 2010
Anders Bylund |
Google's Grand Experiment Fizzles One of the search giant's most ambitious side projects is falling apart. |
Bank Technology News
January 2008
Michael Dumiak |
Database: What's In a Name? To hear independent analysts and software vendors tell it, the quality of data is getting worse. Isolating, cleaning up and keeping accurate records is much more difficult than current bank identity management systems can handle. |
InternetNews
February 20, 2008
Larry Barrett |
Can Oracle's Identity Manager Tackle Compliance? Oracle on Wednesday announced the release of the latest version of its Identity Manager software, a key security and access management component of its Fusion middleware platform. |
Job Journal
April 13, 2008
Penelope Trunk |
Brazen Careerist: Best Career Tool: Self-Knowledge Understanding who you are is essential to finding work that fits. |
