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Search Engine Watch September 29, 2008 David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.  |
Search Engine Watch April 19, 2011 Melissa Mackey |
5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.  |
Search Engine Watch September 22, 2009 Herndon Hasty |
Improve Your SEM in Time for the Holidays While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December.  |
CRM October 2013 Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing.  |
Search Engine Watch July 14, 2008 David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.  |
Search Engine Watch August 4, 2009 Carrie Hill |
Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.  |
Search Engine Watch October 13, 2009 Carrie Hill |
Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page.  |
Search Engine Watch April 1, 2011 John Lee |
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go.  |
Entrepreneur June 2006 Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.  |
Inc. May 1, 2010 |
Behavioral Retargeting for Small Business How services from AdRoll, Fetchback, and Google keep tabs on your website's visitors.  |
Search Engine Watch December 9, 2008 Mark Jackson |
Is it Too Late for Holiday Search Traffic? Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day.  |
Search Engine Watch October 29, 2009 Melissa Mackey |
Popular PPC Pitfalls, and How to Prevent Them Three of the most common search advertising pitfalls can be avoided. Here's how.  |
Search Engine Watch September 3, 2009 Melissa Mackey |
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.  |
Pharmaceutical Executive March 1, 2007 Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.  |
Search Engine Watch July 8, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign.  |
Search Engine Watch January 28, 2009 Eric Enge |
Track Those Alternate Conversions It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions.  |
Search Engine Watch March 26, 2009 David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.  |
Search Engine Watch March 23, 2009 Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.  |
Search Engine Watch March 16, 2009 Ron Jones |
Setting up PPC Campaigns 101, Part 1 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.  |
Search Engine Watch January 26, 2011 Marc Poirier |
Retargeting: An Introduction to a New Opportunity What retargeting is, why you should care, and what you can do to start offering it to your clients.  |
Search Engine Watch July 7, 2008 David Szetela |
PPC Advertising: Art or Science? Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising here.  |
InternetNews February 24, 2009 David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted.  |
Search Engine Watch December 9, 2008 Carrie Hill |
PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.  |
Search Engine Watch January 22, 2009 Justilien Gaspard |
Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word.  |
Search Engine Watch May 27, 2008 Carrie Hill |
The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test.  |
Search Engine Watch June 30, 2009 Eric Enge |
Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal?  |
Search Engine Watch September 4, 2008 Justilien Gaspard |
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience.  |
Search Engine Watch October 1, 2009 Melissa Mackey |
PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.  |
Search Engine Watch October 27, 2010 Alex Cohen |
3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions.  |
Search Engine Watch October 27, 2008 David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns  |
Search Engine Watch September 3, 2010 Paul Burani |
Reach Holiday Shoppers Penny-Wise and Pound-Wiser To do better in search this holiday season, marketers need to spend less on search. Here's why.  |
Search Engine Watch October 23, 2003 Anne Kennedy |
Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?  |
Search Engine Watch September 15, 2008 David Szetela |
Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.  |
Search Engine Watch October 15, 2010 John Lee |
It's True: Optimizing PPC Campaigns for Quality Score is Still Important Some simple tips for optimizing your campaigns to improve quality score.  |
Search Engine Watch November 24, 2010 Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1 Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing.  |
Search Engine Watch December 9, 2009 Michael Bonfils |
International Search Marketing Guide to the Holidays For those of you who run international search campaigns, you may be surprised that culture and buying behavior during the holidays is different in other countries.  |
Inc. May 1, 2010 Jason Del Rey |
Online Ads That Follow Your Customers Scottevest uses behavioral retargeting to bring customers back to its website.  |
Search Engine Watch July 21, 2008 David Szetela |
PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch.  |
Search Engine Watch February 14, 2011 Jeremy Hull |
Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips.  |
Search Engine Watch September 2, 2010 Melissa Mackey |
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."  |
HBS Working Knowledge September 17, 2007 Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.  |
Search Engine Watch October 27, 2009 Carrie Hill |
Alternatives to Google AdWords -- Worth Your Time? Advertising on a site that serves your niche may cost less than Google. Consider these options.  |
Search Engine Watch June 10, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.  |
Search Engine Watch October 23, 2009 Chris Boggs |
It's Not Too Late for 2009 Holiday-Focused SEO Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season.  |
Search Engine Watch October 15, 2009 Justilien Gaspard |
Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.  |
Entrepreneur October 2004 Melissa Campanelli |
'Tis the Season It's never too early to get prepared for the holiday shopping season. Online sales are expected to reach record levels this year. Learn what you need to do today to be ready for tomorrow.  |
Search Engine Watch October 14, 2008 Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.  |
Search Engine Watch July 13, 2009 Ron Jones |
PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money.  |
InternetNews December 22, 2008 Kenneth Corbin |
Online Shoppers Have Fewer Last Minutes With fewer days from Thanksgiving to Christmas, shortened holiday season sees total spending down from last year despite last-minute shopping surge.  |
Search Engine Watch October 20, 2010 Kevin Gibbons |
How to Use Social Media in Christmas Marketing At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform?  |