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Search Engine Watch
September 29, 2008
David Szetela
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. mark for My Articles similar articles
Search Engine Watch
April 19, 2011
Melissa Mackey
5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away. mark for My Articles similar articles
Search Engine Watch
September 22, 2009
Herndon Hasty
Improve Your SEM in Time for the Holidays While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December. mark for My Articles similar articles
CRM
October 2013
Maria Minsker
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. mark for My Articles similar articles
Search Engine Watch
July 14, 2008
David Szetela
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. mark for My Articles similar articles
Search Engine Watch
August 4, 2009
Carrie Hill
Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. mark for My Articles similar articles
Search Engine Watch
October 13, 2009
Carrie Hill
Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page. mark for My Articles similar articles
Search Engine Watch
April 1, 2011
John Lee
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go. mark for My Articles similar articles
Entrepreneur
June 2006
Catherine Seda
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. mark for My Articles similar articles
Inc.
May 1, 2010
Behavioral Retargeting for Small Business How services from AdRoll, Fetchback, and Google keep tabs on your website's visitors. mark for My Articles similar articles
Search Engine Watch
December 9, 2008
Mark Jackson
Is it Too Late for Holiday Search Traffic? Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day. mark for My Articles similar articles
Search Engine Watch
October 29, 2009
Melissa Mackey
Popular PPC Pitfalls, and How to Prevent Them Three of the most common search advertising pitfalls can be avoided. Here's how. mark for My Articles similar articles
Search Engine Watch
September 3, 2009
Melissa Mackey
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2007
Alex Porter
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. mark for My Articles similar articles
Search Engine Watch
July 8, 2010
Melissa Mackey
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. mark for My Articles similar articles
Search Engine Watch
January 28, 2009
Eric Enge
Track Those Alternate Conversions It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions. mark for My Articles similar articles
Search Engine Watch
March 26, 2009
David Szetela
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. mark for My Articles similar articles
Search Engine Watch
March 23, 2009
Ron Jones
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. mark for My Articles similar articles
Search Engine Watch
March 16, 2009
Ron Jones
Setting up PPC Campaigns 101, Part 1 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns. mark for My Articles similar articles
Search Engine Watch
January 26, 2011
Marc Poirier
Retargeting: An Introduction to a New Opportunity What retargeting is, why you should care, and what you can do to start offering it to your clients. mark for My Articles similar articles
Search Engine Watch
July 7, 2008
David Szetela
PPC Advertising: Art or Science? Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising here. mark for My Articles similar articles
InternetNews
February 24, 2009
David Needle
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. mark for My Articles similar articles
Search Engine Watch
December 9, 2008
Carrie Hill
PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts. mark for My Articles similar articles
Search Engine Watch
January 22, 2009
Justilien Gaspard
Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. mark for My Articles similar articles
Search Engine Watch
May 27, 2008
Carrie Hill
The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test. mark for My Articles similar articles
Search Engine Watch
June 30, 2009
Eric Enge
Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? mark for My Articles similar articles
Search Engine Watch
September 4, 2008
Justilien Gaspard
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. mark for My Articles similar articles
Search Engine Watch
October 1, 2009
Melissa Mackey
PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. mark for My Articles similar articles
Search Engine Watch
October 27, 2010
Alex Cohen
3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions. mark for My Articles similar articles
Search Engine Watch
October 27, 2008
David Szetela
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns mark for My Articles similar articles
Search Engine Watch
September 3, 2010
Paul Burani
Reach Holiday Shoppers Penny-Wise and Pound-Wiser To do better in search this holiday season, marketers need to spend less on search. Here's why. mark for My Articles similar articles
Search Engine Watch
October 23, 2003
Anne Kennedy
Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? mark for My Articles similar articles
Search Engine Watch
September 15, 2008
David Szetela
Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. mark for My Articles similar articles
Search Engine Watch
October 15, 2010
John Lee
It's True: Optimizing PPC Campaigns for Quality Score is Still Important Some simple tips for optimizing your campaigns to improve quality score. mark for My Articles similar articles
Search Engine Watch
November 24, 2010
Alex Cohen
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1 Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing. mark for My Articles similar articles
Search Engine Watch
December 9, 2009
Michael Bonfils
International Search Marketing Guide to the Holidays For those of you who run international search campaigns, you may be surprised that culture and buying behavior during the holidays is different in other countries. mark for My Articles similar articles
Inc.
May 1, 2010
Jason Del Rey
Online Ads That Follow Your Customers Scottevest uses behavioral retargeting to bring customers back to its website. mark for My Articles similar articles
Search Engine Watch
July 21, 2008
David Szetela
PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch. mark for My Articles similar articles
Search Engine Watch
February 14, 2011
Jeremy Hull
Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips. mark for My Articles similar articles
Search Engine Watch
September 2, 2010
Melissa Mackey
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." mark for My Articles similar articles
HBS Working Knowledge
September 17, 2007
Julia Hanna
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. mark for My Articles similar articles
Search Engine Watch
October 27, 2009
Carrie Hill
Alternatives to Google AdWords -- Worth Your Time? Advertising on a site that serves your niche may cost less than Google. Consider these options. mark for My Articles similar articles
Search Engine Watch
June 10, 2010
Melissa Mackey
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how. mark for My Articles similar articles
Search Engine Watch
October 23, 2009
Chris Boggs
It's Not Too Late for 2009 Holiday-Focused SEO Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season. mark for My Articles similar articles
Search Engine Watch
October 15, 2009
Justilien Gaspard
Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. mark for My Articles similar articles
Entrepreneur
October 2004
Melissa Campanelli
'Tis the Season It's never too early to get prepared for the holiday shopping season. Online sales are expected to reach record levels this year. Learn what you need to do today to be ready for tomorrow. mark for My Articles similar articles
Search Engine Watch
October 14, 2008
Carrie Hill
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. mark for My Articles similar articles
Search Engine Watch
July 13, 2009
Ron Jones
PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money. mark for My Articles similar articles
InternetNews
December 22, 2008
Kenneth Corbin
Online Shoppers Have Fewer Last Minutes With fewer days from Thanksgiving to Christmas, shortened holiday season sees total spending down from last year despite last-minute shopping surge. mark for My Articles similar articles
Search Engine Watch
October 20, 2010
Kevin Gibbons
How to Use Social Media in Christmas Marketing At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform? mark for My Articles similar articles