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Search Engine Watch
December 15, 2008
Ron Jones
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. mark for My Articles similar articles
Search Engine Watch
June 30, 2010
Christian Arno
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. mark for My Articles similar articles
Search Engine Watch
December 8, 2008
Ron Jones
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project. mark for My Articles similar articles
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. mark for My Articles similar articles
Search Engine Watch
November 25, 2008
Mark Jackson
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target. mark for My Articles similar articles
Search Engine Watch
August 18, 2010
Michael Bonfils
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. mark for My Articles similar articles
Search Engine Watch
December 23, 2008
Carrie Hill
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site. mark for My Articles similar articles
Search Engine Watch
October 6, 2010
Andy Atkins-Kruger
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. mark for My Articles similar articles
Search Engine Watch
June 27, 2008
Chris Boggs
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. mark for My Articles similar articles
Search Engine Watch
February 3, 2010
Michael Bonfils
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. mark for My Articles similar articles
Search Engine Watch
September 28, 2009
Ron Jones
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. mark for My Articles similar articles
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. mark for My Articles similar articles
Search Engine Watch
June 23, 2010
Michael Bonfils
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords. mark for My Articles similar articles
Search Engine Watch
May 11, 2009
Joshua Palau
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. mark for My Articles similar articles
Search Engine Watch
August 26, 2008
Mark Jackson
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. mark for My Articles similar articles
Search Engine Watch
December 22, 2008
Ron Jones
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. mark for My Articles similar articles
Search Engine Watch
August 25, 2010
Christian Arno
SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites. mark for My Articles similar articles
Search Engine Watch
October 14, 2009
Michael Bonfils
Baidu -- The SEO Perspective If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now. mark for My Articles similar articles
Search Engine Watch
November 11, 2008
Mark Jackson
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. mark for My Articles similar articles
Search Engine Watch
September 3, 2009
Melissa Mackey
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. mark for My Articles similar articles
Search Engine Watch
August 18, 2010
Joseph Kerschbaum
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords. mark for My Articles similar articles
Search Engine Watch
April 20, 2009
Ron Jones
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts. mark for My Articles similar articles
Search Engine Watch
April 28, 2010
Michael Bonfils
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. mark for My Articles similar articles
Search Engine Watch
September 9, 2010
John Lynch
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis. mark for My Articles similar articles
Search Engine Watch
December 2, 2009
Andy Atkins-Kruger
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful. mark for My Articles similar articles
CRM
April 13, 2012
Ora Solomon
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it. mark for My Articles similar articles
Search Engine Watch
January 31, 2011
Ray "Catfish" Comstock
10 Things Enterprise SEO Management Tools Must Do Looking for an SEO tool to drive results for your biggest clients? This superior enterprise-level SEO management tool has 10 features you need. mark for My Articles similar articles
Search Engine Watch
April 22, 2009
Eric Enge
Keywords and Site Architecture One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how you should derive your site architecture from your keyword research usually isn't as well detailed. mark for My Articles similar articles
Search Engine Watch
February 18, 2011
Rob Chant
Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts. mark for My Articles similar articles
Search Engine Watch
February 4, 2010
Jason Tabeling
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. mark for My Articles similar articles
Search Engine Watch
February 16, 2011
Gareth Owen
SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. mark for My Articles similar articles
Search Engine Watch
December 5, 2006
Christine Churchill
Next-Gen Keyword Research Tools Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without. Here is an in-depth look at two of the best next-generation keyword research tools on the market. mark for My Articles similar articles
Search Engine Watch
December 29, 2008
Ron Jones
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. mark for My Articles similar articles
Search Engine Watch
September 3, 2010
Rob Chant
Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. mark for My Articles similar articles
Search Engine Watch
March 7, 2006
Heather Lloyd-Martin
Leveraging the Global SEM Landscape Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets. mark for My Articles similar articles
Search Engine Watch
July 15, 2009
Andy Atkins-Kruger
Can Crowd Sourcing Deliver Effective International SEO? Crowd sourcing evolved from the open source movement and is based on the idea that there's greater wisdom in crowds. This approach has been used by many, including Google, but is particularly popular with social networks. mark for My Articles similar articles
Search Engine Watch
May 12, 2010
Bill Hunt
Leveraging Baidu to Reach the Chinese Audience Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine. mark for My Articles similar articles
Entrepreneur
December 2006
Amanda C. Kooser
What's the Word? Keeping track of search engine marketing. mark for My Articles similar articles
Search Engine Watch
September 13, 2010
Kaila Strong
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). mark for My Articles similar articles
Search Engine Watch
September 28, 2004
Patricia Hursh
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? mark for My Articles similar articles
Search Engine Watch
August 29, 2008
William Flaiz
There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success. mark for My Articles similar articles
Search Engine Watch
January 5, 2009
Ron Jones
Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position. mark for My Articles similar articles
Search Engine Watch
January 11, 2011
Kristi Hines
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank. mark for My Articles similar articles
Search Engine Watch
June 10, 2008
Mark Jackson
SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis. mark for My Articles similar articles
Entrepreneur
August 2004
Catherine Seda
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. mark for My Articles similar articles
Search Engine Watch
October 20, 2010
Christian Arno
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. mark for My Articles similar articles
Search Engine Watch
May 24, 2010
Josh McCoy
Breaking the Single Keyword Obsession in SEO Campaigns Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired, should result in great rankings for competitive terms. mark for My Articles similar articles
Search Engine Watch
August 9, 2010
Ray Comstock
The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance. mark for My Articles similar articles
Search Engine Watch
February 3, 2009
Mark Jackson
Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. mark for My Articles similar articles
Search Engine Watch
August 19, 2008
Mark Jackson
Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking. mark for My Articles similar articles