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Search Engine Watch December 15, 2008 Ron Jones |
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process.  |
Search Engine Watch June 30, 2010 Christian Arno |
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets.  |
Search Engine Watch December 8, 2008 Ron Jones |
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project.  |
Search Engine Watch August 12, 2009 Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that.  |
Search Engine Watch November 25, 2008 Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.  |
Search Engine Watch August 18, 2010 Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2.  |
Search Engine Watch December 23, 2008 Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site.  |
Search Engine Watch October 6, 2010 Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website.  |
Search Engine Watch June 27, 2008 Chris Boggs |
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.  |
Search Engine Watch February 3, 2010 Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators.  |
Search Engine Watch September 28, 2009 Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.  |
Search Engine Watch May 19, 2010 Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more.  |
Search Engine Watch June 23, 2010 Michael Bonfils |
Dialects, Diversity and Keyword Research Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords.  |
Search Engine Watch May 11, 2009 Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.  |
Search Engine Watch August 26, 2008 Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.  |
Search Engine Watch December 22, 2008 Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO.  |
Search Engine Watch August 25, 2010 Christian Arno |
SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites.  |
Search Engine Watch October 14, 2009 Michael Bonfils |
Baidu -- The SEO Perspective If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now.  |
Search Engine Watch November 11, 2008 Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.  |
Search Engine Watch September 3, 2009 Melissa Mackey |
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.  |
Search Engine Watch August 18, 2010 Joseph Kerschbaum |
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords.  |
Search Engine Watch April 20, 2009 Ron Jones |
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.  |
Search Engine Watch April 28, 2010 Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics.  |
Search Engine Watch September 9, 2010 John Lynch |
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis.  |
Search Engine Watch December 2, 2009 Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful.  |
CRM April 13, 2012 Ora Solomon |
10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it.  |
Search Engine Watch January 31, 2011 Ray "Catfish" Comstock |
10 Things Enterprise SEO Management Tools Must Do Looking for an SEO tool to drive results for your biggest clients? This superior enterprise-level SEO management tool has 10 features you need.  |
Search Engine Watch April 22, 2009 Eric Enge |
Keywords and Site Architecture One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how you should derive your site architecture from your keyword research usually isn't as well detailed.  |
Search Engine Watch February 18, 2011 Rob Chant |
Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts.  |
Search Engine Watch February 4, 2010 Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently.  |
Search Engine Watch February 16, 2011 Gareth Owen |
SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations.  |
Search Engine Watch December 5, 2006 Christine Churchill |
Next-Gen Keyword Research Tools Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without. Here is an in-depth look at two of the best next-generation keyword research tools on the market.  |
Search Engine Watch December 29, 2008 Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so.  |
Search Engine Watch September 3, 2010 Rob Chant |
Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.  |
Search Engine Watch March 7, 2006 Heather Lloyd-Martin |
Leveraging the Global SEM Landscape Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets.  |
Search Engine Watch July 15, 2009 Andy Atkins-Kruger |
Can Crowd Sourcing Deliver Effective International SEO? Crowd sourcing evolved from the open source movement and is based on the idea that there's greater wisdom in crowds. This approach has been used by many, including Google, but is particularly popular with social networks.  |
Search Engine Watch May 12, 2010 Bill Hunt |
Leveraging Baidu to Reach the Chinese Audience Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine.  |
Entrepreneur December 2006 Amanda C. Kooser |
What's the Word? Keeping track of search engine marketing.  |
Search Engine Watch September 13, 2010 Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing).  |
Search Engine Watch September 28, 2004 Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?  |
Search Engine Watch August 29, 2008 William Flaiz |
There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.  |
Search Engine Watch January 5, 2009 Ron Jones |
Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position.  |
Search Engine Watch January 11, 2011 Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.  |
Search Engine Watch June 10, 2008 Mark Jackson |
SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.  |
Entrepreneur August 2004 Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.  |
Search Engine Watch October 20, 2010 Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines.  |
Search Engine Watch May 24, 2010 Josh McCoy |
Breaking the Single Keyword Obsession in SEO Campaigns Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired, should result in great rankings for competitive terms.  |
Search Engine Watch August 9, 2010 Ray Comstock |
The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.  |
Search Engine Watch February 3, 2009 Mark Jackson |
Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site.  |
Search Engine Watch August 19, 2008 Mark Jackson |
Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking.  |