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InternetNews June 12, 2009 Michelle Megna |
Bing Bucks: Microsoft Sees Paid Click Lift After a bumpy start, Microsoft's answer to Yahoo's and Google's search nets promising numbers.  |
Search Engine Watch December 9, 2010 Jason Tabeling |
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition.  |
Search Engine Watch June 11, 2009 Melissa Mackey |
Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name.  |
InternetNews July 16, 2010 |
Competitors Gain a Little Ground on Google The latest market share numbers show Bing and Yahoo are nibbling away at Google's still-dominant position.  |
Search Engine Watch July 30, 2010 Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down.  |
InternetNews October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe.  |
Search Engine Watch November 2, 2010 Roger Barnette |
After the Transition: How to Get the Most Out of Bing/Yahoo The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year.  |
Search Engine Watch July 31, 2009 Frank Watson |
Yahoo-Bing Promises More of the Same Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different?  |
InternetNews June 10, 2009 Stuart J. Johnston |
Bing's Big Week, Search Share Ticks Up After its first week on the Web, Bing appears to be gaining ground against its rivals.  |
Search Engine Watch June 26, 2009 Gregg Stewart |
Bing -- Early Estimations in Local Search It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace.  |
The Motley Fool October 1, 2009 Rick Aristotle Munarriz |
Bing Gets Dinged The honeymoon is over for Microsoft's search engine. Web-analytics company StatCounter is reporting that Bing surrendered market share last month, for the first time since its zesty springtime launch.  |
BusinessWeek May 20, 2010 Dina Bass |
Microsoft's Bing Is Gaining Share Users are starting to use "Bing" as a verb, and searches are up. But those will have to translate into more business from advertisers  |
Search Engine Watch November 19, 2009 Jason Tabeling |
Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.  |
InternetNews July 27, 2009 |
Bing Offers More Bang for the Buck: Survey New industry analysis shows higher percentage of people click on ads served through Microsoft's Bing than Google's search engine.  |
Search Engine Watch August 21, 2009 Gregg Stewart |
Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.  |
InternetNews March 16, 2010 |
Bing Continues to Gain Share The Nielsen Company's latest search numbers show Bing's market share still growing, but is Microsoft finally starting to take a bite out of Google's share of the pie?  |
InternetNews November 17, 2009 |
Microsoft, Google Put the Squeeze on Yahoo Google keeps making headway, while Bing and Yahoo are still battling it out.  |
| AskMen.com |
Is Bing Really Better? A closer look reveals why loyal Yahoo users may not end up happy with the deal which calls for Bing to replace Yahoo Search.  |
Search Engine Watch July 29, 2009 Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch.  |
InternetNews June 18, 2009 Stuart J. Johnston |
ComScore Gives Bing's Second Week Thumbs Up Gains are small but Microsoft's Bing may be slowly clawing its way up towards competitors Yahoo and Google.  |
InternetNews August 18, 2009 |
Bing's Growth Pulled Down Yahoo in July: Report Microsoft's new search engine is slowly making headway, but not so much against Google, comScore found.  |
Search Engine Watch October 27, 2010 Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.  |
InternetNews January 15, 2010 |
Bing's Search Share Edges Up, Yahoo Down Microsoft might be encouraged by the latest market share figures, but what about Google?  |
InternetNews July 10, 2009 Stuart J. Johnston |
Bing Continues Growth Though Gains Are Small Microsoft search pulled ahead of Yahoo twice in June, if only briefly.  |
Search Engine Watch October 15, 2009 Jason Tabeling |
Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions.  |
InternetNews August 13, 2009 |
Bing's Growth Surprises in July Every little gain helps grow Bing's market share.  |
Search Engine Watch March 10, 2011 Paul Burani |
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy.  |
InternetNews October 14, 2009 |
Bing Use May Be Leveling Out Users may be falling back into old patterns as Bing's growth appears to slow.  |
The Motley Fool June 18, 2009 Rick Aristotle Munarriz |
Alarm Bells Ring Over Bing Microsoft is turning heads in search, as it's new Bing search engine continues to grow its audience.  |
Search Engine Watch March 2, 2011 Matt Lawson |
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing.  |
Search Engine Watch February 8, 2011 Jason Tabeling |
Measuring Free Clicks in AdWords Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine the value to your overall search program.  |
InternetNews August 20, 2010 |
New Metric Shuffles Yahoo, Bing Market Share Web metrics firm comScore has adjusted the way that it tallies search queries to account for so-called slide show features that appeared to have skewed results in favor of Microsoft and Yahoo.  |
InternetNews June 14, 2010 |
Controversy Over Bing's Search Share Do the latest market share results accurately show how well Microsoft's Bing is doing versus other search competitors?  |
InternetNews June 18, 2009 Michelle Megna |
Who's Really Winning the Search Race? While Google continues to dominate in search market share and volume, social media sites are the only properties showing positive growth, according to comScore's numbers comparing May to April.  |
InternetNews September 16, 2009 |
Nielsen Says Bing's Share Continues to Grow Bing makes steady headway but testers say it's the buggiest of the big search engines.  |
InternetNews September 22, 2009 |
Bing Takes a Little Bite Out of Google Microsoft's slow-but-sure approach to the search engine market seems to be paying off, new data suggest.  |
InternetNews January 13, 2010 |
Bing Leveling Off While Yahoo Slips: Nielsen Yahoo's share continues to decline even as Microsoft and Yahoo await regulatory approval for their deal.  |
Search Engine Watch September 10, 2010 Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign.  |
InternetNews December 2, 2009 |
Microsoft Has 'Long Way to Go' in Search: Exec Investors want to know how the Microsoft/Yahoo deal is coming along.  |
Search Engine Watch December 8, 2010 Adam Audette |
SEO for Bing: Don't Ignore It Bing offers a heavily e-commerce-focused demographic that can deliver modest, but incremental, traffic and revenue. Here are some SEO tactics and best practices for Bing.  |
InternetNews July 14, 2009 |
Search Engine Marketing Ready to Rebound? The search engine marketing industry has bottomed out, which could be good news for the online advertising sector.  |
InternetNews August 19, 2010 |
Yahoo Begins Microsoft Search-Ad Integration Web pioneer Yahoo alerts its advertising partners that it is beginning to shift its search-marketing operations to Microsoft's Bing technology, though the timetable remains imprecise.  |
Search Engine Watch June 22, 2010 Price Glomski |
Are Yahoo and Bing Rushing Integration? A few Yahoo/Microsoft search alliance integration woes we can look forward to, and what will need to improve.  |
Search Engine Watch April 27, 2011 Duncan Parry |
Does Anybody Care About the Search Alliance in Europe? For many search marketers, Yahoo and Bing are simply no longer on the map in Europe. Increasingly the preference is to trial ads on Facebook or LinkedIn, or start remarketing. Here's why.  |
InternetNews December 16, 2009 |
Bing Hits 10 Percent in Search Share The Bing search engine finally broke the 10 percent market share barrier in November, according to the latest research from Web analytics firm comScore.  |
InternetNews July 12, 2010 |
Bing Shows Slight Growth in Search Scrum Microsoft's toddling search engine managed to eke out a slight improvement in U.S. search traffic last month, according to Experian Hitwise.  |
Search Engine Watch April 15, 2010 Melissa Mackey |
Has Yahoo Search Marketing Become A 'Dog'? Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.  |
InternetNews June 3, 2010 |
Bing Gains Ground But Google Reigns Supreme A year after its launch, Microsoft's search engine Bing has managed to carve out a modest 3.5 percent foothold in the search market while Google commands nearly 90 percent.  |
The Motley Fool June 10, 2009 Tim Beyers |
Bing Still Needs Zing Microsoft's new search engine Bing is off to a good start, but not as good as it first appeared.  |
Search Engine Watch May 3, 2011 Jason Tabeling |
Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve.  |