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InternetNews November 6, 2007 Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program.  |
BusinessWeek September 22, 2010 Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge.  |
InternetNews November 2, 2007 Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both?  |
Search Engine Watch February 10, 2011 Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.  |
Wired June 22, 2009 Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility.  |
Fast Company October 2009 Stephanie Schomer |
Click Here: The Short, Inglorious History of Online Advertising A chronological look at the short history of online advertising, from 1994 until today.  |
Fast Company April 2012 Farhad Manjoo |
Looking Forward To A Post-IPO Facebook Future What's next for Facebook? Trying to make enough money to justify that $100 billion valuation.  |
Inc. February 2008 Buchanan, Chafkin & McCarthy |
Social Networks: Ready to Join the Party? Selling yourself on Facebook.  |
Fast Company April 2014 Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it.  |
Fast Company May 2008 Adam L. Penenberg |
Ning's Infinite Ambition Ning isn't just a site where users can build their own social networks -- it's is a model of how to create a perpetual growth machine.  |
BusinessWeek November 12, 2007 Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads?  |
Search Engine Watch March 13, 2011 Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels?  |
CRM October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices.  |
CRM August 23, 2011 Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns.  |
Fast Company Neal Ungerleider |
What's That In My Feed? Instagram Will Have More Ads Soon The next time you use Instagram, expect to see more ads. Those ads will be targeted to what's in your feed and will allow you to open websites and download apps within Instagram.  |
InternetNews October 18, 2007 David Needle |
MySpace Plans to Get More Developer Friendly MySpace follows Facebook's lead in becoming a platform, with enhanced advertising features, to boot.  |
CRM October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program.  |
Wired March 24, 2008 Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages.  |
CRM May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads.  |
Fast Company Jul/Aug 2014 Carr & Wilson |
Facebook's Plan To Own Your Phone To make Facebook more relevant than ever, the company has targeted the very core of the app economy to fulfill its vision for the next half-decade.  |
CRM January 1, 2008 Jessica Tsai |
Facebook's About-Face Facebook introduced a marketing plan many of its members hated - and changed course accordingly.  |
InternetNews October 2, 2008 Sean Gallagher |
Doubts Loom Over MySpace Music Strategy How much headway can even MySpace make against an entrenched iTunes?  |
Search Engine Watch May 28, 2010 Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads.  |
CRM April 23, 2013 Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data.  |
CRM February 12, 2014 Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads.  |
Search Engine Watch April 7, 2011 Kaila Strong |
Google +1: Death of Facebook Like? Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent.  |
Fast Company John Paul Titlow |
At 4 Billion Views A Day, Facebook Video Is Zuckerberg's Next Cash Cow Since last summer, the number of videos watched on Facebook has tripled, now totaling over 4 billion per day. This isn't just a bragworthy metric: It's likely to become a key piece of Facebook's business in the future.  |
InternetNews November 7, 2007 Sean Gallagher |
Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business."  |
Search Engine Watch March 25, 2011 Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.  |
InternetNews November 7, 2008 Susan Kuchinskas |
Facebook: We're Not Focused on Making Money Facebook, the fast-growing consumer social networking site, doesn't need money, its CEO said at the Web 2.0 Summit.  |
InternetNews October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric.  |
BusinessWeek July 23, 2007 Ante, Green & Holahan |
The Next Small Thing Bits of code called widgets open the door to viral marketing across social networks. Silicon Valley sees them as a Web revolution in the making.  |
The Motley Fool May 30, 2007 Rick Aristotle Munarriz |
The Next Microsoft? Facebook can now aim even higher as it perches itself on the shoulders of dot-com giants. But is it aiming too high?  |
Inc. February 1, 2010 Jason Del Rey |
How to Advertise on Facebook Four tips for advertising a small business on social networks.  |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube.  |
Fast Company Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens.  |
Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages.  |
Fast Company February 2015 McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook.  |
The Motley Fool May 13, 2009 Tim Beyers |
Twitter Obliterates Facebook The pro-Twitter side of the story. Facebook is a great service but it loses to Twitter for one simple reason: Facebook stinks at delivering ads.  |
BusinessWeek March 10, 2011 Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow.  |
InternetNews November 28, 2007 Kenneth Corbin |
Pluck Pairs Big Media With Social Networking Major news and broadcast companies have found a new way to plant their flag in the social networking world.  |
InternetNews February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site.  |
InternetNews August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site.  |
The Motley Fool August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line?  |
CRM May 22, 2015 Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them.  |
CRM December 9, 2011 Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets.  |
The Motley Fool June 23, 2009 Rick Aristotle Munarriz |
Is Google Done? The search-engine giant is in trouble if it loses relevance.  |
Search Engine Watch January 26, 2011 Kristine Schachinger |
Facebook Sponsored Stories: Turning Your Life into Ads When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you.  |
Search Engine Watch June 10, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.  |
InternetNews September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study.  |