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Pharmaceutical Executive
September 1, 2011
Pharma and Social Media: Ready to Make Nice? The time is right for industry to overcome its social media phobia once and for all. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2014
Longacre et al.
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media." mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2011
Peter Houston
Google+ and Pharma Is Google+ the social media platform that pharma has been waiting for? mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2006
Stephen Wray
Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2008
Andrew Levitt
What's The Buzz What's the buzz all about? Word of mouth is more effective than we think. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2011
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2012
Gamification Grows Up Early efforts to harness the engagement factor in game technology focused on delivering a fun experience, with a tacked-on educational component. Today's games bring behavior change to the forefront, incorporating social dynamics, mobility, and increasingly sophisticated mechanics. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2012
Elys Roberts & Sarah Phillips
The Emergence of the Pro-Patient How can pharma embrace and interact with increasingly informed and demanding patients to bring positive outcomes for all? mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2013
Al Topin
The Doctor-Patient Disconnect Doctor-patient conversations aren't always what we think; this basic interaction represents both a problem and an opportunity for today's drug marketers, says the author. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2007
Alternative Media: Centocor Documentary Turns Camera on Patients Roll out the red carpet -- pharma is going Hollywood. Here is how pharma can harness movies for health education. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2011
Cabacungan & Clark
New Ways to Gain New Brand Insights If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2008
George Koroneos
Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift? mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Gina Ashe
Alternative Media: Patient Bloggers on Your Brands Find out what patient bloggers are saying about your pharmaceutical brands. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2013
Peter Houston
The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2012
Al Topin
Doctors' Words No Longer Gospel In the digital age, physicians don't call the shots when it comes to healthcare guidance. Marketers must appeal to multiple sources in seeking ways to garner patient adherence and loyalty. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2014
dos Santos & Leskin
Social Media and the In-House Counsel Social media poses a regulatory and litigation maze that must be carefully navigated by pharmaceutical companies. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Ame Wadler
PR: In the Loop Pharma marketers can help doctors stay abreast of the news. mark for My Articles similar articles
Search Engine Watch
February 20, 2011
Dean Stephens
Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2014
Jill Wechsler
Social Media Struggles Continue Tweeting limited, corrections okay, says FDA, as industry, regulators wrestle with the digital world. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Zimmerman & Fay
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2011
Amit Rakhit
Using Social Networks to Guide Product Spend Online sentiment analysis monitoring can help biopharma resource managers make crucial decisions. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2008
Jeffrey S. Aronin
The Orphan Opportunity The Orphan Drug Act was passed 25 years ago. But the challenge of actually getting rare disease drugs and therapies to patients still remains mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2012
Compliance: Getting Those Ducks in a Row Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2006
Howard Steinberg
Alternative Media: TV's Targeted Comeback Educational TV programming provides a new channel of information for disease sufferers. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2007
Sharon Callahan
Alternative Media: Spruce Up Your Site Take advantage of the latest Internet tools and bring your Web site into the new millennium. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2007
Fard Johnmar
Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work. mark for My Articles similar articles
CIO
October 29, 2015
Martha Heller
Amgen uses algorithms to venture into digital healthcare A senior vice president of global marketing and commercial development, says she's working with the CIO to set up a digital healthcare organization that can help physicians better predict how patients will respond to therapies. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Bill Drummy
The Five "I"s of Internet Marketing A discussion about the fundamentals of pharmaceutical Internet marketing. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2006
Marcee Nelson
Direct to Consumer: Don't Wait By stocking waiting rooms with educational drug information, pharma can help get doctor-patient communication off on the right foot. mark for My Articles similar articles
Search Engine Watch
December 31, 2010
Dean Stephens
Health Gets Social in 2010 The role of social media in search results is influencing how health organizations attract and treat patients. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2012
Ringler & Comer
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2008
Marjorie Martin
All Aboard! What's it going to take for pharma to get on board Web 2.0 and depart from the "selling and telling" approach? mark for My Articles similar articles
Pharmaceutical Executive
July 10, 2014
Ben Comer
WebMD: The Patient Value Equation For WebMD CEO David Schlanger, connecting patients with physicians through a robust digital platform delivers the winning formula necessary to achieve quality of care, cost savings, and better health outcomes. mark for My Articles similar articles
BusinessWeek
November 19, 2009
Catherine Arnst
Why Drugmakers Don't Twitter The FDA has so far failed to craft rules clarifying how pharmaceutical companies can participate in online discussions. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Kathy Kastner
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2011
William Looney
The Medicines Adherence Challenge Keeping skittish patients on their medicines ought to be a strategic priority for Big Pharma, but is it? An expert round table examines how best to make progress and agree on some practical steps for incorporation in the campaign agenda. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2012
Sarah Krug
Introducing the 'Chief Patient Officer' Now is the time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust. mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
LeVine & Zucker
Marketing to Professionals: Professional Promotion Through Patient Understanding Patient-feedback programs can go a long way in helping physicians understand which drugs work. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2007
Iaquinto & Palmisano
Medical Education: A Platform for Success By pumping the science behind a brand, pharmaceutical companies can garner early loyalist - before a drug even hits the market. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Maggie Helmig
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2011
Jennifer Ringler
The Adherence Fight: A TKO? Why does the match against medicines compliance always seem to end in an easy knockout? mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2005
Lydia Worthington
Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Boschwitz et al.
Track Patients, Not Prescriptions Why pharma companies reject anonymous patient-level data, and why they can't do without it for long. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2006
Jill Wechsler
Washington Report: Labels and Liability New FDA guidance aims at better communication of risks. But it creates some, too. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2005
Peter H. Nalen
Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN. mark for My Articles similar articles
Managed Care
May 2007
Rachel M. Renshaw
Keys to Diabetes Control? Patience, Persistence, and Perseverance Careful attention to a comprehensive treatment plan could forestall or prevent the need to add drugs and costs to a patient's regimen. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2011
How to Prevent a Facebook Faux Pas Here are a few 'Like' and 'Dislike' practices that companies should consider, prior to Facebook's great enabling. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2005
Lisa Grimes
Clear Road Ahead An industry standard for publicizing clinical-trial results is a ways off. But pharma's openness to more transparent procedures is moving things in the right direction. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2012
Sue Barrowcliffe
Real World Insights Commercial teams as well as patients can benefit from managed access programs, which are designed to provide access to medicines outside of the clinical and commercial setting, for patients who have no other available treatment options. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2009
Walker & Stahl
Activate Your Audience Marketers need to reach beyond disease awareness to spark "movement" communications campaigns. mark for My Articles similar articles