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Search Engine Watch May 6, 2010 Justilien Gaspard	Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure.
Search Engine Watch June 25, 2009 Justilien Gaspard	Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.
Search Engine Watch July 23, 2009 Justilien Gaspard	Link Marketing Opportunities in Your Backyard You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town?
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch December 10, 2009 Justilien Gaspard	Rethinking your Link Marketing Strategies Tips for improving your rankings for budgets of all sizes.
Search Engine Watch February 27, 2011 Mark Jackson	The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.
Search Engine Watch January 8, 2009 Justilien Gaspard	Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses.
Search Engine Watch August 12, 2010 Peter van der Graaf	Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.
Search Engine Watch October 2, 2008 Justilien Gaspard	Link Marketing -- Solve a Customer Problem Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links.
Search Engine Watch February 1, 2011 Garrett French	The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.
Search Engine Watch February 3, 2009 Mark Jackson	Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site.
Search Engine Watch August 29, 2008 William Flaiz	There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.
Search Engine Watch November 24, 2009 Mark Jackson	Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.
Search Engine Watch February 26, 2011 Judith Lewis	Top 9 Ways of Being a Link Magnet Some are obvious, and some may surprise you...
Search Engine Watch January 23, 2009 Chris Boggs	A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.
Search Engine Watch November 17, 2010 Gareth Owen	5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important.
Entrepreneur September 2006 Amanda Kooser	Think Links The road to link popularity.
Search Engine Watch September 17, 2009 Justilien Gaspard	5 Essential Skills of In-House Link Marketers Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed.
Search Engine Watch July 1, 2010 Justilien Gaspard	Developing a Custom Link Building Campaign A custom link marketing campaign will increase your quality links and increase your online exposure. Here's how.
Search Engine Watch December 30, 2008 Mark Jackson	The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients?
Search Engine Watch January 17, 2007 Eric Enge	An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans.
Search Engine Watch November 30, 2010 Kristi Hines	4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.
Search Engine Watch July 22, 2008 Carrie Hill	Why Links are Like Shoes The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building.
Search Engine Watch October 15, 2009 Justilien Gaspard	Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.
Entrepreneur May 2007 Janelle Elms	Along for the Ride Find out how search engines can drive visitors to your ebay listings.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
Search Engine Watch August 24, 2010 Gareth Owen	Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Search Engine Watch September 1, 2010 Jeremy Bencken	6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Search Engine Watch August 26, 2008 Mark Jackson	SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.
Search Engine Watch October 28, 2008 Mark Jackson	The Ghosts of SEO Past and Future When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade.
Search Engine Watch February 5, 2009 Justilien Gaspard	Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value.
Search Engine Watch August 5, 2010 Garrett French	14 Link Prospecting Queries for Discovering Your Company's Related Verticals Great link building ideas for those working in markets that are "undesirable" or "unmentionable," are SEO-jaded, have few publishers, are strictly pay-me-or-no-link, have few organic opportunities, and are "tapped out" for new prospects.
Search Engine Watch January 11, 2011 Kristi Hines	Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.
Search Engine Watch August 28, 2008 Sage Lewis	Get Links Now: Make a Difference, Make Connections Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. Getting outside of your own little world can expand your horizons, as well as your link portfolio.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch April 22, 2010 John Lynch	Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
Search Engine Watch July 7, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
Search Engine Watch October 11, 2010 Kaila Strong	Social Search Commands for Everyday Use Whether you're looking for link building opportunities, business prospects, videos, or just want to know what's being said in your industry, about your brand, or a product, these social search engines can help you easily find what you're looking for.
Search Engine Watch November 11, 2003 Elizabeth Osmeloski	The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.
Search Engine Watch September 12, 2008 William Flaiz	Would You Endorse this Web Site? Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous.
Search Engine Watch December 17, 2009 Sage Lewis	Link Building Basics: 3 Great Tips Debra Mastaler's session as Search Engine Strategies Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights.
Search Engine Watch January 25, 2011 Jennifer Van Iderstyne	Finding Potential Link Partners Here are few ideas on finding sources to ask, beg, or barter for links.
Search Engine Watch November 13, 2008 Justilien Gaspard	Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously.
Search Engine Watch April 7, 2009 Mark Jackson	Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO?
Search Engine Watch May 20, 2009 Eric Enge	Before You Start Link Building Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results.
Search Engine Watch July 16, 2009 Sage Lewis	Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?
Search Engine Watch October 28, 2010 Garrett French	How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.
Search Engine Watch November 2, 2010 Kristi Hines	Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.
Search Engine Watch April 20, 2009 Ron Jones	SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Search Engine Watch August 20, 2009 Justilien Gaspard	Low-Hanging Fruit for Content Promotion & Links Not getting the links you'd like? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links.