| Similar Articles |
 |
Search Engine Watch March 12, 2009 Sage Lewis |
Assessing the Success of Our Promotion What are some favorite promotion ideas, and does linking to an article build promotion success?  |
Search Engine Watch July 14, 2009 Eric Enge |
Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy?  |
Search Engine Watch January 29, 2009 Sage Lewis |
Bribing People With $50 Gift Cards: Part Deux We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along.  |
Search Engine Watch January 15, 2009 Sage Lewis |
Bribing People To Send You Emails With $50 Gift Cards Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results.  |
Search Engine Watch October 8, 2009 Sage Lewis |
Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how.  |
Search Engine Watch June 3, 2009 Kevin Newcomb |
Google Changes Course on Nofollow Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case.  |
Search Engine Watch May 8, 2008 Sage Lewis |
Giving Links Away There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms.  |
Search Engine Watch August 7, 2008 Justilien Gaspard |
Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.  |
Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.  |
Search Engine Watch January 9, 2011 Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.  |
Search Engine Watch November 24, 2009 Mark Jackson |
Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.  |
Search Engine Watch July 24, 2008 Justilien Gaspard |
Link Building with Customers The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.  |
Search Engine Watch June 8, 2010 Jennifer Van Iderstyne |
Build Links Without a Computer If you have a quality website with link-worthy content, here are four ways you can gain links offline.  |
Search Engine Watch June 17, 2009 Kevin Newcomb |
Following the Nofollow Kerfuffle Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?  |
Search Engine Watch March 18, 2011 Rob Chant |
How Small Businesses Can Get a Link from Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link.  |
Search Engine Watch August 10, 2010 Kristi Hines |
7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money.  |
Search Engine Watch October 17, 2008 Frank Watson |
Google's New Tools for Site Link Strengthening Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.  |
Search Engine Watch June 15, 2010 Kristi Hines |
Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.  |
Search Engine Watch October 28, 2010 Garrett French |
How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.  |
Search Engine Watch June 4, 2009 Sage Lewis |
The Best Links Come from Knowing Thy Self Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building.  |
Search Engine Watch August 12, 2010 Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.  |
Search Engine Watch July 16, 2009 Sage Lewis |
Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?  |
Entrepreneur September 2006 Amanda Kooser |
Think Links The road to link popularity.  |
Search Engine Watch February 20, 2009 Chris Boggs |
Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask.  |
Search Engine Watch February 5, 2009 Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value.  |
Search Engine Watch November 16, 2010 Eric Enge |
7 Social Link Building Tips A review of how social behavior can create valuable relationships and influence your link building efforts.  |
Search Engine Watch February 23, 2010 Eric Enge |
Using Linkscape Metrics to Prioritize Link Building Campaigns How to get the most out different backlink reports and generate high value link targets.  |
Search Engine Watch July 31, 2008 Sage Lewis |
Link Building: Understand Where You Are To Know Where You're Going In link building, if you don't know where you're going, you'll probably end up someplace else.  |
Search Engine Watch April 14, 2011 Justilien Gaspard |
3 Link Marketing Strategies for Online Retailers Link development for an online retailer has its challenges. Here are three strategies.  |
Search Engine Watch February 3, 2011 Jeremy Bencken |
Fixing the Web's Lost Content: An 8 Step Guide for Link Builders This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it.  |
Search Engine Watch July 13, 2010 Eric Enge |
The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media?  |
Search Engine Watch April 21, 2009 Mark Jackson |
Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site.  |
Search Engine Watch July 13, 2010 Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.  |
Search Engine Watch April 22, 2010 John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.  |
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne |
The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.  |
Search Engine Watch January 8, 2009 Justilien Gaspard |
Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses.  |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.  |
Search Engine Watch May 26, 2009 Mark Jackson |
Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation.  |
Search Engine Watch March 3, 2011 Jeremy Bencken |
21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links.  |
Search Engine Watch July 3, 2008 Sage Lewis |
Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.  |
Search Engine Watch February 21, 2011 Josh McCoy |
Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.  |
Search Engine Watch May 18, 2010 Eric Enge |
SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.  |
Search Engine Watch October 28, 2008 Mark Jackson |
The Ghosts of SEO Past and Future When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade.  |
Search Engine Watch July 30, 2009 Sage Lewis |
Re-Thinking Link Building Commentary Readers respond to Sage's last column, where he urged them to change the way they think about link building.  |
Search Engine Watch August 3, 2009 Ron Jones |
Link Building Tactics 101, Part 2 Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense.  |
Search Engine Watch November 2, 2010 Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.  |
Search Engine Watch July 30, 2008 Eric Enge |
Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?  |
Search Engine Watch November 23, 2010 Jeremy Bencken |
Link Building via Curation Curation has all of the best traits of effective link building: it creates content that's valuable to users, it helps build relationships with influencers in your industry, and it's easy and scalable as a content and relationship-building tool.  |
Search Engine Watch February 22, 2011 Jennifer Van Iderstyne |
Link Lovers From Hell Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom.  |
Search Engine Watch February 17, 2011 Justilien Gaspard |
Making Link Building More Rewarding Some ways to make the work of link marketing more rewarding, and get some links at the same time.  |